annapoorna dabbawalla company ltd (adc) a six sigma company

8/9/2019 Annapoorna Dabbawalla Company LTD (ADC) A SIX SIGMA COMPANY

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Annapoorna DabbawallaCompany LTD (ADC)

A SIX SIGMA COMPANY

Abeer Rajajain college

PGDBMBangalore


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what is service

A service is the action of doing

something for someone

or something


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Inseparable

Intangible

Perishabl

eVariability

Right of

ownership


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`

A Dabbawalla (one who carries the box) is the person in theIndian city of Mumbai whose job is to carry and deliver freshly

made food from home in lunch boxes to office workers.

` originated under British rule.

` Many Indian people who worked at British companies disliked

the British food served by them.

` A parsi banker employed a worker to bring home made food tosite of work, his colleagues also liked the idea and started

availing the service.


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` 125 years they didnt touch technology yet it got six sigma

and ISO.

` Manual logistics.

`

Everyone is shareholder.

` Flat organizational structure- instant decisions are made

` Commitment matters-qualification doesnt .

` Knows the implications of failure- this makes them more

responsible.

` Remembers the addresses of2lac customers by heart


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` Inception-mid 1880s.

` Qualifications - semi literate. (15%) illiterate (85%)

` Employees:5000.

` No of Tiffins 2lac .

` Cost:Rs 200/month.

` Process time- 3 to 4 hrs.


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` Works on relay system.

` Six sigma performance .

`

Technological back up: NIL.

` Error rate:1 in 16 million transactions


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The main rea

son of error free delivery

Initial coding system used colored threads for markings

Color threads were replaced by the cotton waste by the tailors.

Currently color markers are in use


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Each lucnch box has marked on it circle of a specific color and

indentity number.

Example

K-BO-10-19/A/15

Where as.

K:The identity letter of theDabbawalla.

BO: Borivalli(lunch box collected)

10:reffers to specific locality .

19/A/15: reffers to building and floor(delivery)

Bo

Cont.

K 10


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Point of

Aggregate And

Sorting

AB C D

E

S1

S2

S

1

2

5

6

7

Collection From Home

Zone of Destination

Distribution By

Carriers at lunch

time

Distribution System


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Problems

` In 1960s bank timings changed.

` In 1980s mills were closed down.

` New trend emerged working women.

` Offices offer good quality canteen.

` Fast food chains and road side quick bites


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Solutions

Promotions

Some initiative from ADC Ltd on awareness

Campaigns -promoting home made fresh and health food

Use the DABA outer cover for the promotion.

Marketing message in the Daba.

SMS and web service for quick orders.


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A social or business relationship

` Tie up with central kitchen (catering).

` Provide customized food and cultural preferences in

lunch

Credentials

` Communicate about the six sigma success.

` Communicate the time efficiency in delivery.


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The answer is NO why?

Majorstrength is the human resources

` String cultural bonding.

` Like minded people.

` Familiarity with the city operations


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` Three things to start theirservices in any other

cities

linear one directional geography of the city like

Mumbai. cheap, realizable and fast local train system

A group of like minded people who are self motivated

and committed

Presently these things not in other cities


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` Six sigma certification by Forbes group.

` ISO certified.

`

Outstanding services award by NIQR(National institute of quality and reliability).

` Royal visit by prince charles.

` Invitation to princes marriage


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` Richard branson ceo of virgin Airways got inspired

from their work.

` Name in guineas and limca book of records.

` Lecture at Harvard university as well as at national

universities.

` Radio lectures at national and international

universities.

annapoorna dabbawalla company ltd (adc) a six sigma company

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