annick kuijpers_portfolio
TRANSCRIPT
my journey
/Krizia
/L’Officiel Italia
/CAP 74024
/Camera Buyer
/Excelsior Milano
/1
/Workshop visual merchandising for Milano Fashionweek September 2016 in collaboration with Krizia
/Light and Ethereal /The Beauty of Imperfection
/Rich Materials/Minimalist style to
strengthen the complexity of Krizia
/retail identity
/2
/Back Through comes from the word break through.
/An unknown force that is growing
/ By facing what Krizia has lost, a new journey begins with a strong come back
/Being truthful gives power and sets Krizia on the right path to gain
/3
/concept
/4
/back through
/Crystaline /Instinctive /Particles /Reversal /Belonging
/Sparkling
/5
/final visualizationin store and window
/6
/Workshop Fashion Styling in collaboration with L’Officiel Italia
ALTERNATIVE LUXURY
‘‘Harmonize with the natural environment’’
concept /1
/7
Play with light and shadow to create beauty. A soft filter and delicate natural light to embrace nature, working with the beam-ing rays of sunlight to achieve shadow patterns.
alb
erto
zam
belli
‘‘Beauty always has something to do with truth and dream at the same time, to me. I think I first became a scientist because I was amazed by how beautiful reality is. I wanted to know more about it. Reality was making me dream.’’
/Cedric Bihr
/8
jack
et: a
na p
edro
ni
/9
jack
et: v
inta
ge
/10
NOSTALGIA
The concept behind this theme is anunalloyed sweetness and
longing for innocence.
A combination of spontaneous and carefully arranged moments
full of imaginative play
concept /2
‘‘When clouds diffuse light and allow to play off soft shadows’’
/11
‘‘The youthful and sugary shades introduce a feel of girlhood nostalgia, recalling the milky effect of the Crayola pencils used at school.’’
/12
‘‘Being able to observe and enjoy the previledge of life is a state of mind. Our essence can be our luxury’’
/13
‘‘When clouds diffuse light and allow to play off soft shadows’’
/14
Workshop in Fashion Styling to develop an webcontent in collaboration with C.A.P. 74024
/15
/16
/WHO
#Eros #Art #Inspiration #Love C.A.P. 74024 and is truly the ZIP code of Manduria, in Puglia: birthplace of Antonio Moscogiuri, creator, director and founder of this magazine that is also a book that is a reflection on human nature. A visual anthology of relation-ships between people, which is the triumph of voyeurism as an indispensable tool. Fashion culture and the culture of sex.
to say or not to say
/Broadcasting every moment of your life on social media for stran-gers all over the world to see. Peo-ple are obsessed to gain as many followers to get noticed and be-come the next ‘internet sensation’, but they don’t realize the darker aspects of such exhibitionism./
/The current scenario of the immigration of Syrian refu-gees who are assigned their host country on the basis of their sexual orientation. This puts the individuals in a dan-gerous situation, as openly declaring their sexual orien-tation could get them killed in their home country.
intimate obsessions
/17
Dichotomy
dichotomyto say or not to say
mas
k: Y
OU
NG
BIN
SO
N
/The division
of two
contradicting forces
that exist
simultane-ously as
a part of
a greater whole/
/18
/The depicting
duality through
their desire
for each
other opposed
by their fear
of discovery/
mask/ you
ngb
in S
on
/19
dichotomyto say or not to say
/Broadcasting every moment of your life on
social media for strangers
all over the world to see.
People are obsessed to
gain as many followers to
get noticed and become the
next ‘internet
sensation’, but they don’t realize the
darker aspects of such exhibitionism./
skirt/ youngb
in S
on
dichotomyintimate obsessions
/20
skir
t: Y
OU
NG
BIN
SO
N
/A photo serie that
captures the dichotomy of voyeurism vs
exhibitionism in a sensuous-
ly cinematic manner. The
story revolves around a
woman who has
unwittingly attracted the attentions of
a stalker.
skirt/ Youngb
in S
on/21
dichotomyintimate obsessions
human costWorkshop Fashion Buying in collaboration with
Camera Buyer
/22
??
who makes your clothes?
/23
/who
The Indie-Viduals
Indie-viduals use technology to share their perception. They are global citizens, freethinkers and sceptics. They like to stand out + express themselves through their style.
/24
fashion forward fair trade meticulously curated
guilt free experiencesupported by research
integrated use of technologyfrictionless models across channels
Unigue Selling Proposition
/25
SEETRUE_
/26
SEETRUE500600 450k
SEETRUE CONCEPTSTORE
SEETRUE
ConceptstoreMood
Clean lines, with a play of geometry and bright colour accents.
/27
VisualizationStore
/28
I AM CREATED BY HAPPY PEOPLE SE
ETR
UE
_
_
Internship /Styling and Graphic Design of all Social Media Channels
/29
/30
EXTRAORDINARY CONCEPT STORE
/WHO
Excelsior Milano is unique, an exclusive and innova-tive luxury department store designed by the architect Jean Nouvel and Vincenzo de Cotiis, who transformed a former Milanese cinema into an innovative fashion hub.
The store is defined by a contemporary and eye-catching design with arty video installations that show a sophisticated jour-ney through the worlds of fashion, high-tech and fine foods.
X
/31
STYLING AND COMMUNICATION
/WHAT
During my internship I worked with the head-stylist of Excelsior Milano. I created graphics for all social media channels and made selections for the scheduled photoshoots.
It’s all about #PINK!
#gucci #msgm #manolo #pink #nowinstore #selectedbyantonia #excelsiormilano
/32
#louboutin #heels #fridaynights #moschino #driesvannoten #selectedbyantonia #excelsiormilano #heels #fridaynight #pumps
Friday Night #HEELS!
/33
#valentino #accessories #rockstud #rockstudshoes #gucci #selectedbyantonia #excelsiormilano
The New #CLASSIC!
/34
#gucci #accessories #pattern #givenchy #graphic #selectedbyantonia #excelsiormilano
It’s all about #GRAPHICS!
/35
