CapabilitiesCreative Art DirectionBrand Strategy Advertising campaign Print / Digital DesignMagazine Editorial / CatalogPhoto compositing / Retouching Typography

skillsAdvanced proficiency in PhotoshopInDesignIllustrator

eduCationParsons The New School for Design New York, NYFashion window display design 2010 Han-Yang University, South Korea, SeoulVisual communication design , BFA 2002

experienCe

FreelanCe art direCtor laird + partners New York 9.2014 - presentFocus on luxury fashion branding to conceptualize and art direct for campaign mockups, master campaign layouts, creating compelling imagery and designing brand strategy presentation books. Providing all graphic design and execution of brand-extension collateral and cross-channel campaigns from concept and television advertisement story boards.BRANDS - DoNNA KARAN New YoRK, DKNY, BANANA RePUBlic, DAViD weBB, cAlViN KleiN, cFDA, ReeD KRAKoFF

FreelanCe art direCtor Carlbyrd&Co. New York 9.2012 - present Conceptualize and art direct for life style brand campaigns and mockups, brand strategy presentation books and design for TV commercial story boards, out-of-home/store visuals, packaging, execution of all graphic design works and across all 360 digital media platforms. Provide shooting directions for special edition product and master photo selecting.BRANDS - MAcY’S, GAP, GQ, KeDS, leSPoRTSAc, ecHo, TARGeT, KiPliNG, TRUe ReliGioN jeANS

FreelanCe assoCiate Creative direCtor v-Group New York 6.2011 - present Creative art direction and conceptualization for TV commercial viral films, story mood boards, seasonal look-book designs and overall fashion advertising campaign layouts.BRANDS - NicK wooSTeR PRojecT, cHloë SeViGNY FoR A.T. coRNeR, KAi MiN collecTioN, coDeS coMBiNe New YoRK.

assoCiate Creative direCtor inhouse + partners New York, korea 5.2007 - 11.2010 Team leader for all creative direction during advertising photo shoots and managed all processes and oversaw the work of design teams. creative direction on a project basis worked withPHoToGRAPHeR - DUSAN ReljiN, MARK PillAi, PAolA KUDAcKi, jAMeS MAcARi

sr. art direCtor, moss New York, korea 10.2002 - 2.2007 Art direction for high end casual wear fashion advertising campaigns mockups, storytelling board, magazine editing, catalogs and compositing all visual art for photography layouts and typography work. creative direction on a project basis worked withPHoToGRAPHeR - elleN VoN UNweRTH, MAx VADUKUl, TeSH, DANiel GABBY, TeRRY RicHARDSoN, GReG KADel

GraphiC desiGner, u-th CommuniCation korea 9.2000 - 9.2002 Designed and produced fashion brand development, brand identities, campaign designs and magazine editorials.

Annie LeeFashion + visual artANNieloRY@GMAil.coM 917.912.3417