7/27/2019 Anshul ACC

1/9

Page 5

To analyse the Sales & Marketingstrategy of ACC Cement in HP and

also identify the key problem areas

in the low selling regions.

June

2013

Submitted by:

ANSHUL SHARMA

7/27/2019 Anshul ACC

2/9

INDEX

1. INTRODUCTION ......................................................................................................1- CEMENT INDUSTRY IN INDIA..........................................................................

- CEMENT INDUSTRY IN HIMACHAL PRADESH............................................

- ACC LIMITED.........................................................................................................

- Profile of the company..............................................................................................p

- History...................................................................................................................

- Plants & their capacity............................................................................................. page

- Board of directors......................................................................................................page

-Products......................................................................................................................page

- GAGAL CEMENT WORKS....................................................................................page

- MARKETING............................................................................................................page

- Marketing in HP.........................................................................................................page

2. REVIEW OF LITERATURE ...................................................................... page3. RESEARCH METHODOLOGY ........................................................................... page

- Research Design................................................................................................. page

- Objective of Study......................................................................................................page

- Scope of Study.............................................................................................................page

- Data Collection...............................................................................................................page-Limitationpage

4. ANALYSIS & INTERPREATION............................................................ page

- Part I.............................................................................................................................page

-Part II........................................................................................................................... page

5. CONCLUSION & RECOMMODITION ................................................................page6. BIBLIOGRAPHY........................................................................................... page7.ANNEXURE...............................................................................page

7/27/2019 Anshul ACC

3/9

ACKNOWLEDGEMENT

I extend my sincere gratitude to ACC Cement, for giving me an opportunity to intern with the

prestigious company. In specific, I thank Mr. Pankaj Kumar (DM-Sales, Area Office Gagal), for

being a guiding force throughout this submission and being instrumental in the successful

completion of this internship project. Without him, every effort of mine would have been in vain.

He has been kind and patient throughout, to share with me his precious time, knowledge and

insights.

I would also express thanks to Mr. Anish Kundel (Area In-charge) and Mr. Vikramjeet Singh (DM-

HR) for coordinating and providing all assistance of guidance throughout my work.

I would like to extend thanks to all the respondents who patiently answered to all my queries with

full cooperation and provided me with all the valuable information that was needed for the project

study.

7/27/2019 Anshul ACC

4/9

Preface

I am a student of MBA of Universal group of institutions . Preparing report is an

integral part of MBA course . It is meant to make the student familiar with the actual

functioning of the real atmosphere of an organization . Apart from the theoretical

knowledge , I get the practical participation knowledge .

7/27/2019 Anshul ACC

5/9

DECLARATION

I hose by declare that the dissertation Recruitment submitted for the DEGREE OF

MASTER OF BUSINESS ADMINISTRATION is my original work and the

dissertation has not formed the basis for the award of any degree, diploma, associate

ship , fellowship or similar others titles It has not been submitted to any other

University or Institution for the award or degree or diploma .

Date Name: ANSHUL SHARMA

Place Roll no: 1275550

7/27/2019 Anshul ACC

6/9

TABLES OF CONTENTSLI ST OF TABLESLI ST OF GRAPHS

CHAPTER NO. CHAPTER NAME PAGE NO.

1. INTRODUCTION 1-18

INTRODUCTION OF COMPANY

2. REVIEW OF LITERATURE 19-21

3. RESEARCH METHODOLOGY 22

3.1 RESEARCH DESIGN 22

3.2 OBJECTIVES OF THE STUDY 23

3.3 SCOPE OF THE STUDY 23

3.4 DATA COLLECTION 23

3.5 LIMITATIONS 25

4. ANALYSIS & 26-51

INTERPRETATIONS

5. CONCLUSION & 52

RECOMMENDATIONS

BIBLIOGRAPHY 53ANNEXURE 54-60

7/27/2019 Anshul ACC

7/9

LIST OF TABLE

Table No. Name of Table Page No.

1 Quality 43

2 Packaging 44

3 Value of Money 45

4 Availability 46

5 Effective Promotion 47

6 Customer Service 48

7 Behaviour of Dealer 49

8 Experience with Employee 50

7/27/2019 Anshul ACC

8/9

TABLE OF GRAPH

Graph No. Name of Graph Page No.

1 Quality 26

2 Packaging 28

3 Service Delivery 29

4 Redressals 31

5 Timely Receipt of Document 32

6 Return on Investment 33

7 Promotion Strategy 34

8 On Soft Grinding 36

9 Customer Services 37

10 Customer Satisfaction 38

11 Offer & Scheme 40

12 Brand Push or Pull 42

13 Availability 46

14 Effective Promotion 47

15 Customer Service 48

16 Behaviour of Dealer 49

17 Experience with Employee 50

7/27/2019 Anshul ACC

9/9