DATA MANAGEMENT SIMPLIFIED

A mobile data mobile management

platform delivering next generation

business intelligence that automates

data collection and increases revenues

We tell you more than just what happened…we tell you WHY.

What We Do

Not anymore……

Remember the old saying….

"Half the money I spend on advertising is wasted; the trouble is I don't know

which half.“ – John Wanamaker

We allow clients to easily understand what types of earned,

paid and owned media drives maximum revenue... all in one,

easy to use, real-time customizable platform.

What We Do For Our Clients

Clients use that data and our tools to gain deep

insights into customer behavior using multi-channel

analytics and automated messaging to drive more

revenue for their business.

Our platform saves companies thousands of dollars

every month by automating their entire data

collection, aggregation and visualization

infrastructure across all devices in one platform.

For ExampleQUESTION:

Which social media channels

are driving installs and

revenue for my product?

Lots of installs

Twitter is outperforming!

Revenue spike!

Why?

Push notifications and

Facebook campaigns

outperforming!

CONCLUSION:

Installs were primarily driven by

Twitter.

Revenues occurred two weeks

later.

Push Notifications and Facebook

campaigns were the main cause.

We optimize marketing spend and maximize

revenues by targeting channels that are working

Apmetrix Brings It All Together In One Place

We solve the problem by automating data

collection from virtually anywhere and combining

multiple “channels of information” all in one

place

Enterprise grade platform allows

clients to easily view data in real

time

Fully customizable reports allow

clients to view data their way

Comprehensive Features and Functionality

Mobile App Access

(iOS, Android)

Email Alerts

Based on any KPI tracked

Apmetrix for Excel

(bidirectional data access,

automated email reporting)

Apmetrix for Tableau

(full support for ODBC and JDBC

compliant visualization tools)

Predictive Analytics

(Predict lifetime revenue, user churn

and more)

Social Collaboration

(Share reports to other users,

departments and offices around the

world)

Automated Marketing

Unlimited Push Notifications to Mobile

Devices

Full Cross Platform Support

SDK’s are super small to fit in thousands

of devices

Detect Pirated Apps

Include or reject fraudulent user

traffic

Proximity Beacon Support

Send relevant messages to users

by location

How We Are Different

We deliver automated

data management and

cross-channel business

intelligence for real-time

decision support for all

platforms and devices

Standard Reports

Executive Summaries

User Sessions Retention Heatmaps

Clustering / Heatmaps

Standard Reports

App Store Revenues

User and App Events

Social Media vs. Revenues

User Demographics

And Even Fully Customizable Reports

Rolling 30 Day Unique Users

World User Maps By Region

UI Heat Maps

User Acq. Campaigns

Automated Messaging & Rewards Example

Claim your FREE tickets

NOW!!!

SportsNow

GOAL: Send a message to users who are based in Europe, have an iPhone 6

and have not used the app in seven days, informing them they have a special

gift waiting for them TODAY ONLY!

ACTION: Send an automated message on day seven.

MESSAGE SENT!

Message

Received

Users receive relevant messages and due to the analytics proactively

monitoring

Automated “triggers” send individualized messages in any language

Targeted messaging means players are engaged and retained

Segmentation and Funnels

Real-time funnel

tool allows for the ability to

drill down and easily define

user segments

Create and customize

push notifications for

multiple mobile platforms

Message all current users

or just new users when

they exhibit this specific

behavior.

Fully Customizable Platform

Drag and drop

data from over

100+ sources

Visualization of

data is

customizable and

all in real time

Easy to use dynamic filters

Simple

menus

Feature Comparison

FEATURES

Collect basic analytics and custom events

Show real time ARPU and key metrics

Collect data from any third party source

Unlimited push notifications and scheduling

Social collaboration support

iOS and Android native apps

Custom Excel and Tableau add-in module

Customizable interface and dashboard for unlimited report

variations

Support for custom segments

Support for detecting fraudulent app data

Email alerts for monitoring any KPI’s

Ability to correlate disparate data

Predictive analytics

Proximity beacon support for rules based push notifications and

messaging

Multitenant Architecture / Technical Overview

Correlate online and offline data

All data is ETL processed in real

time

View data in many ways across

multiple access points

Data collection is redundant and can

be rebuilt anytime

DATA MANAGEMENT SIMPLIFIED

Questions?