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Apparel in Indonesia ,2011


一、调研说明

中商情报网全新发布的《Apparel in Indonesia

,2011》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业

协会、工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量

资料，结合深入的市场调研资料，由中商情报网的资深专家和研究人员的分析。首先，报告对

本行业的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及

竞争格局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营

财务数据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是

行业生产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营

策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息

及科学的决策依据。

报告名称 Apparel in Indonesia ,2011

出版日期 Jul/2011

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二、报告目录

【About this report】：

This market report provides market trend and market growth analysis of the Apparel industry in Indon

esia. With this market report, you’ll be able to explore in detail the changing shape and potential of the

industry. You will now be able to plan and build strategy on real industry data and projections.

The Apparel in Indonesia market research report includes:

§Analysis of key supply-side and demand trends

§Detailed segmentation of international and local products

§Historic volumes and values, company and brand market shares

§Five year forecasts of market trends and market growth


§Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§What is the market size of Apparel in Indonesia?

§What are the major brands in Indonesia?

§How dynamic is the growth of clothing and footwear internet sales?

§What is the performance of women’s clothing vs men’s clothing?

§What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

§Gain competitive intelligence about market leaders

§Track key industry trends, opportunities and threats

§Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:

Report: PDF and Word

Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Apparel rebounds significantly in 2010

2010 saw a revival for apparel in Indonesia following the significant slump seen in 2009. As a result o

f enjoying higher disposable income levels, consumers in the country increased their apparel consump

tion as the economy recovered. Modern retail outlet expansion improved the distribution of major app

arel brands, which helped in boosting demand for various apparel products. Due to the implementation

of ACFTA in early 2010, an influx of Chinese apparel products was seen, which created a more comp

etitive environment in Indonesia. Chinese apparel products, targeted to low to middle income consume

rs, were priced relatively cheaply compared to competing domestic brands.

Increasing electricity and raw material costs

In July 2010, the Indonesian government through the state electricity company, PLN, raised electricity

prices by 20-

30% across domestic industries. This, had a significant impact on domestic manufacturers’ production

costs and resulted in higher average unit prices for apparel products overall. Starting in October 2010,

domestic manufacturers were also impacted by a surge in cotton prices, followed by other raw materi

als price increases. Manufacturers responded by increasing prices of domestic apparel products in 201

0.


Domestic manufacturers face competition from global brands and Chinese imports

In addition to the influx of imported Chinese apparel products, apparel in Indonesia faced a more dyna

mic environment in 2010 due to the arrival of more global brands to the country. With more multinati

onals considering Indonesia as offering growth potential for their brands, as a result of the slow recove

ry of western economies, existing global brands were seen to continue their outlet expansion, while ne

w entries started to build their brand presence in major cities across the nation. Upper-

middle to high income consumers embraced the increased accessibility of these global brands and pur

chased higher quality, higher priced items. This trend created more pressure for domestic manufacture

rs to enhance their quality standards and pricing. The impact of this development on low priced produ

cts was not so pronounced.

Urbanisation leads to the expansion of modern retailers

As developments in major cities across the country were started over the review period, modern retaile

rs expanded their reach to second tiers cities outside Java. Numerous new shopping malls appeared in

urban areas, and manufacturers expanded their presence through retail outlets. Both global and domest

ic brands improved their distribution coverage significantly in 2010, as the Indonesian economy grew

stronger.

Apparel to see positive growth despite cotton price increases

While an increase in cotton prices was seen over the final months of 2010 and it is predicted that furth

er increases will be seen over the forecast period, it is expected that apparel in Indonesia will continue

to see positive growth momentum. Both clothing and footwear will benefit from the development taki

ng place in the country to record higher sales, both in volume and value terms, as a result of an expect

ed increase in consumer demand.

【Table of Contents】：

Apparel in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Apparel rebounds significantly in 2010

Increasing electricity and raw material costs

Domestic manufacturers face competition from global brands and Chinese imports

Urbanisation leads to the expansion of modern retailers

Apparel to see positive growth despite cotton price increases


KEY TRENDS AND DEVELOPMENTS

Expansion of Indonesia’s middle class drives demand

Shopping mall development leads to improved distribution of major brands

Increasing presence of global brands as the economy expands

ACFTA increases presence of Chinese apparel products

Domestic manufacturers increase production to meet export demand

MARKET DATA

· Table 1 Sales of Apparel by Category: Volume 2005-2010

· Table 2 Sales of Apparel by Category: Value 2005-2010

· Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010

· Table 4 Sales of Apparel by Category: % Value Growth 2005-2010

· Table 5 Apparel Company Shares 2006-2010

· Table 6 Apparel Brand Shares 2007-2010

· Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010

· Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010

· Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015

· Table 10 Forecast Sales of Apparel by Category: Value 2010-2015

· Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015

· Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015

DEFINITIONS

· Summary 1 Research Sources

Apparel in Indonesia - Company Profiles

Carrefour Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

· Chart 1 Carrefour Indonesia PT: Carrefour in Ambarukmo Plaza, Yogyakarta

PRODUCTION

COMPETITIVE POSITIONING

· Summary 4 Carrefour Indonesia PT: Competitive Position 2010

INTERNET STRATEGY

Carvil Abadi PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS


COMPANY BACKGROUND


· Summary 6 Carvil Abadi PT: Competitive Position 2010

INTERNET STRATEGY

Delami Garment Industries PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 8 Delami Garment Industries PT: Competitive Position 2010

INTERNET STRATEGY

Giordano Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND


· Summary 11 Giordano Indonesia PT: Competitive Position 2010

Karya Jaya Mandiri Sakti CV in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 13 Karya Jaya Mandiri Sakti CV: Competitive Position 2010

Levi Strauss Indonesia PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND


· Summary 15 Levi Strauss Indonesia PT: Competitive Position 2010

INTERNET STRATEGY

Mitra Adi Perkasa Tbk PT in Apparel (Indonesia)

STRATEGIC DIRECTION


KEY FACTS

COMPANY BACKGROUND

· Chart 2 Mitra Adi Perkasa Tbk PT: Zara in Senayan City, Jakarta

PRODUCTION

· Summary 18 Mitra Adi Perkasa Tbk PT: Production Statistics 2010


· Summary 19 Mitra Adi Perkasa Tbk PT: Competitive Position 2010

INTERNET STRATEGY

Mulia Knitting Factory PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 21 Mulia Knitting Factory PT: Competitive Position 2010

INTERNET STRATEGY

Multi Garmenjaya PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 23 Multi Garmenjaya PT: Competitive Position 2010

INTERNET STRATEGY

Sepatu Bata Tbk PT in Apparel (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

· Chart 3 Sepatu Bata Tbk PT: Bata in Ambarukmo Plaza Yogyakarta


· Summary 26 Sepatu Bata Tbk PT: Competitive Position 2010

INTERNET STRATEGY

Childrenswear in Indonesia - Category Analysis

HEADLINES


TRENDS

· Childrenswear registered strong retail volume and value sales growth of 9% and 15% respectively in

2010. After seeing a 10% decline in 2009, retail volume sales saw an almost complete recovery to 200

8 levels. Higher consumption of childrenswear as the Indonesian economy recovered returned retail v

olume sales to positive growth, while a significant increase in the average unit price enabled double di

git retail value sales growth. Parents’ increasing disposable income levels, accompanied by the ongoin

g expansion of modern retailers, drove the overall improvement in performance seen by childrenswear

in 2010.

COMPETITIVE LANDSCAPE

· In 2010, childrenswear in Indonesia remained extremely fragmented, with many local brands holding

small retail value shares through their presence in major department stores and independent clothing a

nd footwear specialist stores. As a result of the strengthening of the Indonesian economy and improve

d distribution resulting from modern retail outlet expansion, foreign brands increased their presence an

d share of retail value sales over the review period. OshKosh B’Gosh, the most prominent foreign chil

drenswear brand, accounted for a leading 2% share of childrenswear retail value sales, due to increasin

g demand from consumers and improved distribution in retail outlets.

PROSPECTS

· Retail volume and value sales of childrenswear are expected to see respective CAGRS of 3% and 5%

over the forecast period. With the Indonesian economy expected to perform well over the coming yea

rs, unemployment in the country predicted to decline, and ongoing urbanisation likely to lead to a furt

her expansion of the country’s middle class, demand for childrenswear is expected to grow. As moder

n retail outlet expansion continues apace, parents will not only be more inclined to spend more on chil

drenswear, but will also receive increased exposure to branded items, which will drive retail value sale

s growth over the forecast period. Finally, an expected increase in cotton prices as a result of a decline

in supply is likely to contribute to unit price increases over the forecast period.

CATEGORY DATA

· Table 13 Sales of Childrenswear by Category: Volume 2005-2010

· Table 14 Sales of Childrenswear by Category: Value 2005-2010

· Table 15 Sales of Childrenswear by Category: % Volume Growth 2005-2010

· Table 16 Sales of Childrenswear by Category: % Value Growth 2005-2010

· Table 17 Childrenswear Company Shares 2006-2010

· Table 18 Childrenswear Brand Shares 2007-2010

· Table 19 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010

· Table 20 Forecast Sales of Childrenswear by Category: Volume 2010-2015


· Table 21 Forecast Sales of Childrenswear by Category: Value 2010-2015

· Table 22 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015

· Table 23 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015

Clothing Accessories in Indonesia - Category Analysis

HEADLINES

TRENDS

· Clothing accessories recorded retail volume and value sales growth of 3% and 8% respectively in 20

10. As the Indonesian economy recovered in 2010, all clothing accessories categories saw a rebound i

n performance, following the declines seen in retail volume and value sales in 2009. Belts, hats/caps, s

carves, ties, and other accessories experienced respectable growth in both retail volume and value sale

s terms. However, gloves remained niche due to Indonesia’s tropical climate, with demand largely lim

ited to motorcyclists.


· Although clothing accessories in Indonesia remained highly fragmented in 2010, Mitra Adi Perkasa,

with its various leading retail fashion brands, nonetheless, managed to account for a leading retail valu

e sales share of 13%. As a result of the company’s retail outlet expansion, which was supported by the

country’s recovering economy and an expansion of Indonesia’s middle and upper income consumer b

ases, the company saw strong double digit retail value sales growth in 2010.

PROSPECTS

· Retail volume and value sales of clothing accessories are both expected to see a CAGR of 2% over t

he forecast period. As modern retail outlet expansion continues apace, consumers will be more expose

d to expensive branded items, which will drive retail value sales growth. Furthermore, it is expected th

at a moderate increase in demand for clothing accessories will be seen, as the country’s expanding bas

e of middle class consumers are expected to come to regard these products as a necessary part of their

modern lifestyles. As such, increasing disposable income levels over the forecast period will boost de

mand, leading to growth in retail volume sales.

CATEGORY DATA

· Table 24 Sales of Clothing Accessories by Category: Volume 2005-2010

· Table 25 Sales of Clothing Accessories by Category: Value 2005-2010

· Table 26 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010

· Table 27 Sales of Clothing Accessories by Category: % Value Growth 2005-2010

· Table 28 Clothing Accessories Company Shares 2006-2010

· Table 29 Clothing Accessories Brand Shares 2007-2010

· Table 30 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010


· Table 31 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015

· Table 32 Forecast Sales of Clothing Accessories by Category: Value 2010-2015

· Table 33 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015

· Table 34 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015

Footwear in Indonesia - Category Analysis

HEADLINES

TRENDS

· Footwear registered strong retail value sales growth of 9% in 2010, while retail volume sales increas

ed by 4%. While children’s, men’s and women’s footwear all saw positive retail volume and value sal

es growth in 2009, all types of footwear saw much stronger performance in 2010, as a result of Indone

sia’s stronger economy. Furthermore, consumers took advantage of the increased availability of all typ

es of footwear, as distribution of major brands improved due to ongoing modern retail outlet expansio

n. In the wake of the ACFTA agreement it became easier for imports to enter the country, which contr

ibuted to retail volume sales growth in 2010, as relatively inexpensive imports appealed to lower inco

me consumers.


· In 2010, Sepatu Bata remained the leading player in footwear in Indonesia, in accounting for a 2% sh

are of retail value sales. After expanding their outlets to accommodate more customers, particularly fa

milies, the company benefitted from the higher disposable income levels enjoyed by consumers as the

Indonesian economy recovered in 2010.

PROSPECTS

· Retail volume and value sales of footwear are both expected to see a CAGR of 3% over the forecast

period. It is predicted that footwear of all types will see a respectable increase in demand, as well as in

crease in average unit price. Retail expansion to Indonesia’s second and third tier cities is expected to

drive performance, as currently unfilled demand for higher quality, higher priced footwear is satisfied.

The anticipated increase in imported products, however, is likely to serve to limit price increases to a

moderate level.

CATEGORY DATA

· Table 35 Sales of Footwear by Category: Volume 2005-2010

· Table 36 Sales of Footwear by Category: Value 2005-2010

· Table 37 Sales of Footwear by Category: % Volume Growth 2005-2010

· Table 38 Sales of Footwear by Category: % Value Growth 2005-2010

· Table 39 Footwear Company Shares 2006-2010

· Table 40 Footwear Brand Shares 2007-2010


· Table 41 Sales of Footwear by Distribution Format: % Analysis 2005-2010

· Table 42 Forecast Sales of Footwear by Category: Volume 2010-2015

· Table 43 Forecast Sales of Footwear by Category: Value 2010-2015

· Table 44 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015

· Table 45 Forecast Sales of Footwear by Category: % Value Growth 2010-2015

Hosiery in Indonesia - Category Analysis

HEADLINES

TRENDS

· Hosiery posted modest retail volume sales growth of 2% and retail value sales growth of 5% retail in

2010. While hosiery rebounded in 2010, following the decline in retail volume sales seen in 2009, ret

ail volume sales, nonetheless, remained somewhat below their 2008 level.


· In 2010, hosiery remained highly fragmented with various domestic players together dominating sale

s in department stores and clothing and footwear specialist retailers. Targeting upper income consume

rs, international brands managed to increase their retail value sales shares as a result of retail outlet ex

pansion and Indonesia’s strengthening economy. Carrefour, with its private label Harmonie, was the le

ading player in accounting for a retail value sales share of 4% in 2010. The company saw a marginal g

ain in sales share in 2010, as a result of its recent outlet expansion strategy, combined with the attracti

ve low pricing of its products.

PROSPECTS

· It is expected that retail volume and value sales will see CAGRs of 1% and 2% respectively over the

forecast period. It is expected that demand for socks will be rather stagnant. Unit price increases due t

o rising cotton prices are not expected to result in significant retail value sales growth differentials, as

demand for socks will remain relatively stable, despite the ongoing expansion of modern retail outlets

over the forecast period.

CATEGORY DATA

· Table 46 Sales of Hosiery by Category: Volume 2005-2010

· Table 47 Sales of Hosiery by Category: Value 2005-2010

· Table 48 Sales of Hosiery by Category: % Volume Growth 2005-2010

· Table 49 Sales of Hosiery by Category: % Value Growth 2005-2010

· Table 50 Hosiery Company Shares 2006-2010

· Table 51 Hosiery Brand Shares 2007-2010

· Table 52 Sales of Hosiery by Distribution Format: % Analysis 2005-2010

· Table 53 Forecast Sales of Hosiery by Category: Volume 2010-2015


· Table 54 Forecast Sales of Hosiery by Category: Value 2010-2015

· Table 55 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015

· Table 56 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015

Men's Jeans in Indonesia - Category Analysis

HEADLINES

TRENDS

· Men’s jeans registered strong current retail value sales growth of 20% in 2010, while retail volume s

ales saw growth of 12%. Men’s jeans benefited from rising disposable income levels as the economy i

mproved, as well as the ongoing expansion of the country’s middle class. The influx of imports follow

ing the implementation of the ACFTA agreement and the increasing presence of global brands, due to

the ongoing outlet expansion of modern retailers, drove sales men’s jeans. Standard men’s jeans remai

ned the leading category in accounting for a 48% share of retail value sales in 2010. Standard men’s je

ans saw retail value sales growth of 19% in 2010 and, in so doing, drove the growth of men’s jeans.


· Levi Strauss, with its premium Levi’s brand, continued as the leading player in men’s jeans in 2010.

Although men’s jeans in Indonesia remained highly fragmented over the review period, Levi’s, noneth

eless, managed to sustain its reputation as a high quality jeans brand among the majority of consumers

in the country, due to its long-

standing presence in Indonesia and the brand’s premium positioning. In 2010, the company continued

to engage in various promotional activities and tried to create a community for its brand’s followers.

PROSPECTS

· With Indonesia’s economy expected to see good performance over coming years, it is predicted that

retail value sales will see a CAGR of 4% over the forecast period. Much of this growth will be driven

by the higher raw material costs incurred by jeans manufacturers which will lead to higher prices. Mea

nwhile, retail volume sales are expected to see a CAGR of 2%. Since jeans are considered a basic item

, which are owned by the majority of men in the country, it is not expected that men will significantly

increase their jeans consumption given the expected unit price increases. With the average Indonesian

man remaining relatively inflexible as regards spending on premium jeans, economy and standard jean

s will continue to make the largest contribution to total men’s jeans retail volume and value sales. The

ongoing expansion of shopping malls across the country will continue to push the retail value sales gr

owth of jeans, as retail outlets in these locations tend to offer more expensive standard and premium m

en’s jeans.

CATEGORY DATA

· Table 57 Sales of Men’s Jeans: Volume 2005-2010


· Table 58 Sales of Men’s Jeans: Value 2005-2010

· Table 59 Sales of Men’s Jeans: % Volume Growth 2005-2010

· Table 60 Sales of Men’s Jeans: % Value Growth 2005-2010

· Table 61 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010

· Table 62 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010

· Table 63 Men’s Jeans Company Shares 2006-2010

· Table 64 Men’s Jeans Brand Shares 2007-2010

· Table 65 Forecast Sales of Men’s Jeans: Volume 2010-2015

· Table 66 Forecast Sales of Men’s Jeans: Value 2010-2015

· Table 67 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015

· Table 68 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015

Men's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS

· Men’s outerwear recorded strong retail value sales growth of 12% in 2010, compared to the compara

tively modest growth of 4% seen in 2009. Meanwhile, retail volume sales of men’s outerwear recorde

d growth of 5% in 2010, following the 11% decline seen in 2009. Similar to women’s outerwear, retail

volume sales growth across all men’s outerwear categories, coupled with price increases arising from

higher operating costs, drove the retail value sales growth seen in 2010.


· Mitra Adi Perkasa was the leading player in men’s outerwear in Indonesia in 2010, in accounting for

a 2% share of retail value sales. With various leading fashion forward brands in its portfolio, the comp

any benefitted from the strengthening of the Indonesian economy that resulted in an expansion in the n

umber of middle and upper income consumers. Mitra Adi Perkasa men’s outerwear brands, such as Za

ra, Topman, and Adidas, performed well in 2010 as the economy improved.

PROSPECTS

· Retail volume and value sales are expected to see respective CAGRs of 1% and 3% over the forecast

period. The ongoing strengthening of the Indonesian economy, decline in unemployment, and lifestyl

e changes among the country’s expanding upper-

middle income segment, particularly those living in ever expanding urban areas, will result in men’s o

uterwear seeing faster retail volume sales growth than was seen over the review period. Meanwhile, th

e increasing availability of higher value items, due to the ongoing expansion of modern retail outlets, c

oupled with the increasing number of foreign brands available, are expected to drive retail value sales

growth over the forecast period. Cotton price increases that will come into effect from the beginning o


f 2011 are another factor expected to drive retail value sales growth over the forecast period.

CATEGORY DATA

· Table 69 Sales of Men’s Outerwear: Volume 2005-2010

· Table 70 Sales of Men’s Outerwear: Value 2005-2010

· Table 71 Sales of Men’s Outerwear: % Volume Growth 2005-2010

· Table 72 Sales of Men’s Outerwear: % Value Growth 2005-2010

· Table 73 Men’s Outerwear Company Shares 2006-2010

· Table 74 Men’s Outerwear Brand Shares 2007-2010

· Table 75 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010

· Table 76 Forecast Sales of Men’s Outerwear: Volume 2010-2015

· Table 77 Forecast Sales of Men’s Outerwear: Value 2010-2015

· Table 78 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015

· Table 79 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015

· Table 80 Apparel Size Chart for Men: Cardinal

· Table 81 Apparel Size Chart for Men: Crocodile

· Table 82 Apparel Size Chart for Men: The Executive

Men's Underwear, Nightwear and Swimwear in Indonesia - Category Analysis

HEADLINES

TRENDS

· Men’s underwear, nightwear and swimwear recorded retail volume and value sales growth of 2% an

d 7% respectively in 2010. However, retail volume and value sales of men’s nightwear remained negli

gible in 2010. Men’s underwear and swimwear both saw higher retail volume and value sales growth i

n 2010 than in 2009, as the Indonesian economy recovered. As basic necessities, the performance of m

en’s underwear was not overly affected by the effects of the global financial crisis in 2009. While men

’s underwear saw marginally slower retail volume sales growth in 2009, it, nonetheless, remained posi

tive.


· Mulia Knitting Factory, with its well known Rider underwear brand, remained the leading player in a

ccounting for an 8% share of retail value sales in 2010. Rider continued as the most prominent underw

ear brand due to its wide availability in various leading department stores. Affordability was another a

dvantage enjoyed by the brand, which served it well in competing with more expensive international b

rands.

PROSPECTS

· Retail volume and value sales of men’s underwear, nightwear and swimwear are expected to see resp


ective CAGRs of 2% and 3% over the forecast period. Increased demand is expected to be driven by o

ngoing economic improvement, which will see consumers enjoy higher disposable income levels. The

ongoing expansion of modern retail outlets to major cities outside Java will likewise serve to drive de

mand for these products, as well as result in some consumers trading up to more expensive products.

CATEGORY DATA

· Table 83 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

· Table 84 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

· Table 85 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 200

5-2010

· Table 86 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-

2010

· Table 87 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

· Table 88 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

· Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis

2005-2010

· Table 90 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010-

2015

· Table 91 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-

2015

· Table 92 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Gr

owth 2010-2015

· Table 93 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Gro

wth 2010-2015

Women's Jeans in Indonesia - Category Analysis

HEADLINES

TRENDS

· Women’s jeans registered strong retail value sales growth of 25% in 2010, while retail volume sales

saw growth of 15%. Strengthening of the economy resulted in increased disposable income levels, whi

ch led to a rebound in demand for women’s jeans in 2010. Furthermore, the growing number of wome

n remaining in the workforce after marriage also contributed to women having higher levels of disposa

ble income to spend on clothing, which enabled them to better afford higher priced jeans. The influx o

f imports in the wake of the implementation of the ACFTA agreement, coupled to the stronger presenc

e of global brands as a result of the expansion of modern retail outlets, served to drive overall jeans sal

es. Standard women’s jeans remained the major contributor to sales in 2010, in accounting for a 43% s


hare of retail value sales. Standard women’s jeans saw retail value sales growth of 18% in 2010 and he

lped fuel overall women’s jeans growth second after premium jeans segment growth.


· Levi Strauss, with its Levi’s brand, continued as the leading player in women’s jeans in accounting f

or a retail value sales share of 1% in 2010. Due to being well established in the country ahead of other

international brands, Levi’s has become a status symbol and synonymous with premium jeans in Indo

nesia. Besides high demand for its highly popular classic Levi’s 501 among consumers, the company

has also actively developed its product range to keep up with current trends. Levi’s good performance

in 2010 was also aided by the expansion of its Levi’s retail stores during the year.

PROSPECTS

· Retail value sales of women’s jeans are expected to see a CAGR of 4% over the forecast period, with

relatively steady year-on-

year growth predicted. The development of women’s jeans over the forecast period is likely to continu

e to be polarised. With stronger performance expected of the Indonesian economy, middle to high inco

me female consumers are expected to increase their consumption levels and take advantage of the high

er availability of branded jeans, while lower income female consumers are likely to remain price-

sensitive, and, as such, are expected to reduce their spending on jeans, as prices rise in line with raw m

aterial cost increases.

CATEGORY DATA

· Table 94 Sales of Women’s Jeans: Volume 2005-2010

· Table 95 Sales of Women’s Jeans: Value 2005-2010

· Table 96 Sales of Women’s Jeans: % Volume Growth 2005-2010

· Table 97 Sales of Women’s Jeans: % Value Growth 2005-2010

· Table 98 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010

· Table 99 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010

· Table 100 Women’s Jeans Company Shares 2006-2010

· Table 101 Women’s Jeans Brand Shares 2007-2010

· Table 102 Forecast Sales of Women’s Jeans: Volume 2010-2015

· Table 103 Forecast Sales of Women’s Jeans: Value 2010-2015

· Table 104 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015

· Table 105 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015

Women's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS


· Women’s outerwear recorded strong performance in 2010, with retail value sales seeing growth of 1

7% compared to the relatively modest growth of 3% recorded in 2009. Meanwhile, retail volume sales

of women’s outerwear rebounded to record growth of 9% in 2010, offsetting the decline recorded as a

result of the impact of the global economic crisis in 2009. The volume sales growth seen across all cat

egories, coupled with price increases stemming from rising operating costs, drove the high value sales

growth seen by women’s outerwear in 2010.


· In Indonesia, women’s outerwear, as with apparel in general, remained very fragmented in nature at t

he end of the review period. Mitra Adi Perkasa (MAP), arguably the leading fashion and lifestyle retai

ler in the country, led women’s outerwear in accounting for a 1% share of retail value sales in 2010. P

opular among middle upper to upper class consumers in the country, MAP’s brands, such as Zara and

Massimo Dutti, gained favour in 2010 as targeted consumers enjoyed higher disposable income. Outle

t expansion, which formed part of the company’s strategy throughout the review period, did not lose

momentum in 2009 or 2010, and served as a driver of the company’s strong performance.

PROSPECTS

· Women’s outerwear in Indonesia is expected to see reasonable performance over the forecast period,

with retail volume and value sales predicted to see respective CAGRs of 4% and 2%. The increasing s

trength of the Indonesian economy, allied to lifestyle changes within the growing upper-

middle income group of women in the country, especially those living in the country’s expanding urba

n areas, will result in women’s outerwear seeing faster retail volume sales growth over the forecast per

iod than was seen over the review period. Meanwhile, the increasing availability of higher value items

, as a result of the ongoing expansion of modern retail outlets and the expected entry of a number of fo

reign brands, is likely to drive retail value sales growth over the forecast period. Furthermore, it is pre

dicted that unit prices will increase as a result of cotton price increases that will come into effect from

the beginning of 2011.

CATEGORY DATA

· Table 106 Sales of Women’s Outerwear: Volume 2005-2010

· Table 107 Sales of Women’s Outerwear: Value 2005-2010

· Table 108 Sales of Women’s Outerwear: % Volume Growth 2005-2010

· Table 109 Sales of Women’s Outerwear: % Value Growth 2005-2010

· Table 110 Women’s Outerwear Company Shares 2006-2010

· Table 111 Women’s Outerwear Brand Shares 2007-2010

· Table 112 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010

· Table 113 Forecast Sales of Women’s Outerwear: Volume 2010-2015


· Table 114 Forecast Sales of Women’s Outerwear: Value 2010-2015

· Table 115 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015

· Table 116 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015

· Table 117 Apparel Size Chart for Women: Triset

· Table 118 Apparel Size Chart for Women: Lois

· Table 119 Apparel Size Chart for Women: The Executive

Women's Underwear, Nightwear and Swimwear in Indonesia - Category Analysis

HEADLINES

TRENDS

· Women’s underwear, nightwear and swimwear saw retail volume and value sales growth of 2% and

7% respectively in 2010. Due to the economy recovering, women’s underwear, women’s nightwear an

d women’s swimwear all showed higher retail volume and value sales growth in 2010 than was seen i

n 2009. Women’s underwear, nightwear and swimwear was not as negatively impacted as other categ

ories in 2009. While retail volume and value sales growth saw a slowdown due to the impact of the gl

obal financial crisis in 2009, growth, nonetheless, remained positive.


· Carrefour, with its Harmonie private label, and Megariamas Sentosa, with its Young Hearts brand, ac

counted for leading 3% shares of retail value sales in 2010. Both companies maintained reasonably lo

w pricing for their products compared to competing brands and, as a result, attracted a large number of

low to middle income, as well as younger, consumers.

PROSPECTS

· Retail volume and value sales are expected to see CAGRs of 2% and 3% respectively over the foreca

st period. It is expected that demand for women’s underwear, nightwear and swimwear will continue t

o increase as consumer awareness grows, distribution improves and products become more affordable

to a greater number of consumers. The ongoing expansion of modern retail outlets outside Java will dr

ive demand for these products, and is also likely to result in some consumers trading up to more expen

sive items.

CATEGORY DATA

· Table 120 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-

2010

· Table 121 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

· Table 122 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growth

2005-2010

· Table 123 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2


005-2010

· Table 124 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

· Table 125 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

· Table 126 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Anal

ysis 2005-2010

· Table 127 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2

010-2015

· Table 128 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 20

10-2015

· Table 129 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volum

e Growth 2010-2015

· Table 130 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value

Growth 2010-2015

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