GROUP 8

Nguyễn Quỳnh Anh

Phạm Hà Phương

Trần Hoàng Thắng

Lý Minh Tiến

Trần Minh Trí

GROUP MEMBERS

Company information

Products

Competitive advantages

Risk factors

Contact information

OVERVIEW

COMPANY INFORMATION

EstablishedApple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit

Key people

Steve Job

Arthur D. Levinson (Chairman)

Tim Cook (CEO)

HeadquartersThe Apple Campus is the headquarters of Apple Inc, a consumer electronics and pc corporation, located in Cupertino, California

Second campus

• Type of Company : Apple is a publicly traded corporation under the ticker AAPL

• Employee 60,400• Total assets: $138.68 billion• Total equity: $90.05 billion• Profit: $ 25.922 billion• Operating income: $ 33.790 billion

PRODUCTS

Mac and accessories

iPad

iPhone

Apple TV

Software

Targets Apple is marketing to people who have a few

characteristics. 1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income. 2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it. 

3) Music enthusiasts and fans ages 12-35. 4) Professionals in media and design.

Targets• 75% of overall sales• Short lived product• Emotional buying• Highly sensible to purchasing experience

Consumer & SME

• Emphasis on simplicity & reliability• Typical solutions consists in one laptop for

every student and teacher, along with the installation of a wireless network

Education

• Require high-power computing performance

• Need high integrations & service level

Enterprise, Gov. &

Creative

Apple’s distribution structure

Brand management

Narrow, highly focused product range

“Hit products” instead of incremental steps

High impact roll-out, held during periodical keynotes

Real brand consistency

COMPETITIVE ADVANTAGES

Brand

Distribution network

High quality products

Reputation of the company

Brand

Distribution network

Apple store network

Apple Premium Reseller

Apple On-line Store

Staff part-time professional

High quality products

RISK FACTORHigh competition

APPLE RIVAL

Mac OS was being copied and running on cheap PCs.

The tech industry changes fast and apple may not be able to be keep up.

Apple relies too much on overseas companies to manufacture its products.

App Store has been a huge success but Apple may lose its control because of its extremely fast developing.

Apple does not have as much experience in the mobile industry as its competitors.

Bad Debt Problem in China

Others problems

Fake product

Contact informationFutureWorld @ Crescent MallUnit 3F-19, 3F-20A on Floor 3 in the

Crescent Mall, located at 101 Ton Dat Tien Street, Tan Phu Ward, District 7, Ho Chi Minh City, Vietnam

Tel : 84-985700246Hot line: 877-204-3930 for direct access

to Apple representatives 

Thank you for your listening