application integration - bo campbell, yardi
TRANSCRIPT
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Integrating Applications and User Experiences
Bo CampbellPortal Project Manager
Yardi Systems, Inc.
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Gold Rush!
• 2000 marked the peak of the “gold rush” for web applications
• 2000-2007 migration to web for everyone
• Migration sparked a new perspective– We can access anything from anywhere!
• New tools available for everyone to build applications
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The Old Way
• Data “Warehouses”
• Email or paper forms
• Copy and Paste
• Internal Data Entry Systems
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The New Way
• Multifamily Information and Transactions Standard (MITS) www.mitsproject.com– Lori Reeves, MITS Chair– Tamara Berndt, Deborah Brown
• MITS gives us standardization across all integrations
• New openness and willingness to bring all companies together
• Industry cooperation is reaching new levels
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Web Apps
• CRM/Sales Systems• Rent Payment• ILS• Applicant Screening• Lease Generation• eSignatures• Search Engine Integration• Revenue Management• Many more!
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MITS
Online Survey
Bank Payments
Rent Bureau
Feed to Hyperion
PR and PO Approval
Prospect/Lead Gathering
Work Order Entry
WO Escalation to Pager
Internet Listing Services
Availability and Leasing
WebService
BRE Client Example
DATA
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User Experience (UX)
• Takes the side of the user• Sometimes contradicts marketing
objectives• Negative user experience:
– Distracting banner ads– Annoying pop-ups
• Marketing often represents the company goals
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Marketing and UX Team Up
• Companies increasingly interacting through multiple channels of media– Web, email, mobile, store, print– From purchasing to customer service
• Engaging customers through a range of web sites– Traditional brochure web sites– Social networking sites– Property Portals– Resident Portals– Search sites
• Seeking long-term relationships with customers• More and more, if we’re creating content for the Web or any
interactive channel, Marketing and UX will work together
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Consistency, Customization and Credibility
• Apply customer data and demographics to deliver:– The right information– The right amount of information– Information at the right time– Information properly– Information in the correct format and style
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Creating a Good Experience
• Relevant placement of content where and when the customer needs it– Give the information expected, THEN hit them with a
promotion or other marketing
• Balance bold ads with user experience• Choose a flow that is familiar to the user• Use ads that are relevant to the page content• Sell only at the right time in the experience• Show, don’t tell
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Integrations and UX
• Great to see how far we’ve come
• MITS - Utilize standards
• Consider the user
• Have fun!