apresentação mobile 2.0 - web expo forum 4
DESCRIPTION
Presented on March 17th, 2010, at Web Expo Forum - São Paulo, Brazil. http://www.webexpoforum.com.br/TRANSCRIPT
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MARCELO CALBUCCI@mcalbucci
MOBILE 2.0AS/TO CONSUMERS
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SÃO PAULO - BRASIL
CÓRDOBA - ARGENTINA
ROTTERDAM - HOLANDA
..
SÃO FRANCISCO - EUA.NOVA DELHI - ÍNDIA.
BUENOS AIRES - ARGENTINA.
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“MOBILE VOIP - APPROACHING THE TIPPING POINT”Cheta Sharma Consulting & Futuretext
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“GLOBAL SMARTPHONE APP MARKET REPORT 2010”research2guidance
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“ECONOMY + INTERNET TRENDS”Morgan Stanley – oct/09
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“ECONOMY + INTERNET TRENDS”Morgan Stanley – oct/09
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“ECONOMY + INTERNET TRENDS”Morgan Stanley – oct/09
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2.0
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MOBILE 2.0 AS CONSUMERS
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AppCritics Analytics App Encamp
Nimbuzz Yammer Evernote
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MOBILE 2.0 AS CONSUMERS
- Agilidade e economia nos processos internos;- Feedback sobre produtos;- Acesso a informação remotamente (muitas vezes importante em campo);- Organização;- Aproximação com o nosso público.
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MOBILE 2.0 TO CONSUMERS
-
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http://www.tcnj.edu
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http://gadgetsteria.com
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http://hairstyleschat.com
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http://interessa.files.wordpress.com
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Comunidades Twitter Monitoramento
Canais PrópriosConteúdo
Distribuição
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MOBILE 2.0 TO CONSUMERS
- - Engajamento e fidelidade à marca (usuários sempre sendo atualizados);- Consumidores tornam-se evangelizadores;- Direcionamento da verba de marketing;- ROI eficiente;- Distribuição eficiente (produtos online).
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- Encontre as pessoas certas- Relacione-se com seus usuários- Valorize o que as pessoas querem no canal mobile próprio (aplicativo ou site) e desenvolva uma ação coerente em mídias sociais.- Mensure a fundo tudo o que fizer em Mobile 2.0, em tempo real.- Atualize seus aplicativos, sites e conteúdos de acordo com o que os usuários pedem. (plataforma dinâmica)-Desenvolva uma boa estratégia de RP 2.0
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MOBILE 2.0 TO BE CONSUMED
SOON
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@mcalbucci
brasil.blog.nimbuzz.com
Marcelo Calbucci
Obrigado