apresentação site penso
TRANSCRIPT
![Page 1: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/1.jpg)
O Marketing de Conteúdo e as Novas Ferramentas da WEB
![Page 2: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/2.jpg)
O marketing de conteúdo é a palavra mais proferida por profissionais da comunicação e a “menina dos olhos das empresas”.
![Page 3: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/3.jpg)
Coca Cola
De BEVERAGES FACTORY para STORY FACTORY
![Page 4: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/4.jpg)
![Page 5: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/5.jpg)
Red Bull Stratos
![Page 6: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/6.jpg)
http://experience.hsm.com.br/posts/branded-‐content
![Page 7: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/7.jpg)
Brand Content: Nunca foi tão fácil. Nunca foi tão difícil. Nunca foi tão barato. Nunca foi tão caro.
![Page 8: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/8.jpg)
![Page 9: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/9.jpg)
![Page 10: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/10.jpg)
![Page 11: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/11.jpg)
![Page 12: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/12.jpg)
SITE A MAIS NOVA FERRAMENTA DA WEB PARA MARKETING DE CONTEÚDO …
![Page 13: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/13.jpg)
![Page 14: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/14.jpg)
O que é inovação?
CRIATIVIDADE – MUDANÇA – NOVIDADE.
![Page 15: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/15.jpg)
![Page 16: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/16.jpg)
Empresas de WEB x WIX
![Page 17: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/17.jpg)
Uma plataforma de sites prontos te entrega um site pronto?
![Page 18: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/18.jpg)
1. CONSTRUÇÃO DE AUTORIDADE 2. ENTENDER O COMPORTAMENTO DO
USUÁRIO 3. ARQUITETURA COM FLUIDEZ 4. SEO 5. REDIRECT 301 6. SITEMAP 7. WEBMASTERS 8. MANUTENÇÃO CONSTANTE
![Page 19: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/19.jpg)
1 – CONSTRUÇÃO DE AUTORIDADE
![Page 20: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/20.jpg)
![Page 21: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/21.jpg)
![Page 22: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/22.jpg)
![Page 23: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/23.jpg)
![Page 24: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/24.jpg)
![Page 25: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/25.jpg)
![Page 26: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/26.jpg)
2 -‐ ENTENDER O COMPORTAMENTO DO USUÁRIO
![Page 27: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/27.jpg)
PENSAR COM A CABEÇA DE QUEM ESTÁ PROCURANDO
![Page 28: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/28.jpg)
![Page 29: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/29.jpg)
3 – ARQUITETURA COM FLUIDEZ
![Page 30: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/30.jpg)
![Page 31: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/31.jpg)
![Page 32: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/32.jpg)
4 -‐ SEO
![Page 33: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/33.jpg)
![Page 34: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/34.jpg)
5 – REDIRECT 301
Um Sitemap é um arquivo em que é possível listar as páginas de seu site para informar o Google e os outros mecanismos de pesquisa sobre a organização do conteúdo do site. Rastreadores da Web de mecanismos de pesquisa, como o Googlebot, leem esse arquivo para rastrear seu site de forma mais inteligente. A situação ideal é que as páginas do site estejam devidamente vinculadas, para que nossos rastreadores da Web detectem a maior parte de seu site.
6 – SITEMAP
![Page 35: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/35.jpg)
![Page 36: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/36.jpg)
7 -‐ Webmasters tools
![Page 37: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/37.jpg)
![Page 38: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/38.jpg)
8 – MANUTENÇÃO CONSTANTE
![Page 39: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/39.jpg)
The communication revolution
![Page 40: Apresentação site penso](https://reader034.vdocuments.pub/reader034/viewer/2022052413/55c0f5ecbb61ebf00a8b460c/html5/thumbnails/40.jpg)
[email protected] | (51) 9677.2655