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AR Is Coming

Chen LitingTan SidaShe Wangjing

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AR Application

What is AR?

VS

AR

• image a new world e.g. play video games

• simulate the real world e.g. watch sports live

VR• bring out the

components of the digital world into a person's perceived real world

e.g. HoloLens (微軟） google glasses

Games

AR has been increasingly applied in game industry.

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Snow

星空

Spot message

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• In July this year, Tencent launched a large-scale event with AR technology, attracting 1,211,425 scans of an AR identity map within 24 hours. Users could scan the map and get involved in the torch relay of coming Rio Olympic Games.

Social Interaction

• Black Mirror

Application

AR has potential application in at least two circumstances.

• help doctors perform everyday tasks

• made full use of in medical education

Healthcare

ApplicationAutomobile industry

Volvo Jaguar

Military

Retail

Engineering

100%

100%

100%

ApplicationOther industries

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Object Recognition

Face Recognition

Area Recognition

Com

puter Vision

 

Market Expectation

According to a report by Goldmansachs， the market size of VR and AR will reach up to 80 billion dollars in 2025 ， including software and hardware, covering video game, live events, healthcare and other industries.

60%80billion

25%

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Photograph: Piroschka van de Wouw/EPA

Photograph: Action Press/Rex/Shutterstock

The streets are suddenly full of people ignoring obvious obstacles and dangers because they are playing a collective game on their smartphones. 

https://www.youtube.com/watch?v=2sj2iQyBTQs

AR game: Pokémon Go

This summer’s hit mobile gameMade by San Francisco-based Niantic, spurred renewed interest in augmented reality, the technology that lets virtual objects appear as though they’re in the real world.

In the case of Pokémon Go, players have to travel — including to places they may never have visited before — to find and catch all the Pokémon in the world.

AR game: Pokémon Go

58%

DangerousTeenagers caught playing game while driving near pedestrians.

“Pokemon is dangerous,” police wrote on Twitter. “We just about hit a girl who almost walked in front of us.”

Walk morePokémon Go made you walk 25% more than you used to——“Influence of Pokémon Go on Physical Activity”

Great experience“not a good game, but a great experience.”

10110110001010111000101110100111000110100Pokémon Go----adopting AR

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Add, enhance reality

“I think it will be a real driver for people to adopt and bring people into the field to use AR.”

—Taylor Freeman

“looking for Pokemon”

AR game: Pokémon Go

“I don’t really believe that AR has proved anything. I believe that it proved that it applies very well to Pokémon.”----A games developer

?Pokémon Go has opened the doors for a new wave of AR games.

Apple plans to invest in augmented reality following success of Pokémon Go.

Influence

10110110001010111000101110100111000110100AR game: Pokémon Go

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More social interaction

Pokémon Go Plus

Put little accessories on pets

Future

Now: a wearable accessory(Bluetooth-connected device) that vibrates to alert players when they can take some action in the gameMore: AR glasses! "Maybe at some point in the future there will be augmented reality glasses which overlay Pokémon and other things seamlessly into our environment."

Being able to put accessories on your Pokémon. And then just more of the Pokémon breeding, kind of Tamagotchi aspect.

Having more opportunities for social interaction within the game. Some way of being able to team up with your friends in the game would be pretty cool – bringing some of the real-world richness of social interactions into the game somehow.

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Apple is working on a set of smart glasses. Apple's glasses sound similar to Google Glass. " The glasses may be Apple's first hardware product targeted directly at AR."

It is not clear how Apple would overcome the issues that Google faced, nor if the project will progress, but Apple CEO Tim Cook has expressed Apple‘s deep interest in augmented reality multiple times, suggesting something big is in the works.

"AR can be really great." "We have been and continue to invest a lot in this. We're high on AR in the long run."

Apple plans to invest in AR

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----Kevin Andertonhttp://www.forbes.com/sites/kevinanderton/2016/11/14/augmented-reality-the-future-and-pokemon-go-infographic/#3be3a5aa4e66

Problems

Google Glass Sucks!

https://www.youtube.com/watch?v=4_X6EyqXa2s

Privacy?Safety?

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How Journalism use AR10110110001010111000101110100111000110100

scan some triggered thing like photo or QR code to get more lively information(mostly moving animation with sound) that attracts you easily.

Living magazine

Live events

AR News

However the territory of AR journalism is still mostly unexploded and not popular enough,

even from a technological perspective, the use of AR in journalism is still in its embryonic phase.

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VR Journalism10110110001010111000101110100111000110100

compared with AR, VR + Journalism has been more popular and taken into practice more often as well as more investment in. such as NTY, ABC NEWS, BBC NESW, and the Guardian.

VR + journalsim

VR news

Here we need to answer a key question : why are we using VR in your storytelling in the first place?

narrative & ethicalproblems，

new set of guidlines

1

when to use(standford VR journalism guidelines)

Places that are hard to get to or where people are unlikely to go.

2 Where being in the actual space deepens one’s understanding of a story beyond a written narrative, photos or regular video. (NYT VR)

3 And most crucially, where turning your head side-to-side is essential. If all the action is front and centre— say at a political debate — you don’t need spherical video.

majority of news are not suited for VR, and most of the VR pieces may only complement other forms of reporting rather than replace them.

1

rules of narrative

They should last no longer than four or five minutes.

2 Virtual reality does not always work as a stand-alone journalism project. Better to think of it as an add-on that brings added value to other forms of reporting.

ethical delimma

How do you balance the needs of journalists to create a narrative and at the same time allow viewers to explore the VR space?

Framing is no longer the most relevant part of filmmaking in this medium. Instead, it is placement of the camera rig.

Should the video journalist be in the shot?

Should the journalist appear and narrate?

Question？ Question？

ethical dilemma

How do we as journalists reconcile empathy with objectivity and other traditional standards? Will it make viewers feel like there is an agenda? Is that OK?

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360-degree with &withous a headset camera challenges

the post-production pain

high-cost, less investment

----She Wangjing, Tan Sida, Chen Liting

THANKS!

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