The leading information brand in Catalunya

Why El Periódico

de Catalunya?

El Periódico de Catalunya wants to be close, covers a wide

range of social subjets and looks for readers feedback.

2 editions: Spanish and Catalan.

The best tribunes, the most complete analysis and a

innovative and well cared design..

Press

Press + Online 501.000 Daily readers

87.023 Copies in

average

circulation

929.000 Total readership

Source: EGM 2º15 / OJD 2014 / Comscore may 2015 (multiplatform)

Online (month)

5,3 millions Unique users

57,3 millions Page views

An outstanding quality, modern and contemporary

daily.

Contents

Pens

Design A proven formula combining a

rigorous informative approach with

an appealing look.

Information, opinion articles, leisure and entertainment.

The most complete offer to be up to date with the last information

about Catalunya, Spain and the world.

Research journalism : civic, useful and close to the reader.

Variety of opinions and first class pens.

Ana Pastor, Isabel Coixet, Risto Mejide, Jordi Évole, J.M Espinàs,

Ángeles González-Sinde, Xavier Sardá, Jose María Pou, Ferràn

Monegal, Josep María Ureta, Manel Fuentes, Emilio Pérez de

Rozas, etc.

El Periódico de Catalunya is one of the most awarded dailies, both

nationally and internationally, for its innovative design.

Values Commited, critical , amusing, free, Catalan, close, courageous, truthful …

Always a step ahead.

We pioneered the

introduction of color

pictures in the cover.

We were the first

Spanish daily to up

load contents in the

internet .

Precursors in making a

double edition:

Spanish – Catalan

We created a new way

of reading press in the

internet never seen in

Europe thanks to:

e-Periódico.

Leading Spanish press

by combining paper with

multimedia contents:

QR codes, ”El

Informativo de El

Periódico”.

We bet for digital

Multiplatform: PC’s, Smartphones, Tablets, e-Periódico.

Social Networks:

Digital Platforms: Orbyt and Kiosko y Más.

Source: Comscore may 2015 (multiplatform)

Online

5.310.000 Unique users per

month

57.326.000 Pages views per month

20.628.000 Visits per month

288.706 Fans in Facebook

315.200 Followers in Twitter

Press

Source: EGM 2º15 / OJD 2014

87.023 Copies of average

circulation

51.300 Sales per copy

76,3% Exclusive readers vs

La Vanguardia

501.000 Daily readers

Reference Brand in Catalunya

Source: OJD 2014

Increasing sales in

Catalunya

Newsstands

El Periódico de Catalunya

49.704

La Vanguardia

36.707

El País

16.167

Ara

9.497

El Punt Avui

9.474

Newsstands sales

ranking

El Periódico is the daily

with the highest

newsstands sales in

Catalunya.

It exceeds by almost 13.000

copies its direct rival.

87.023

Copies in

average

circulation

Exclusiveness and loyalty

Exclusive readers An essential media in

advertising design

Source: EGM 2º2015

AIMC Marcas 2014 (Catalunya) Totally+ Quite agree

Exclusive vs. Nacional 453.000 readers

90,5%

90,5% of El Periódico readers are

exclusive vs national dailies*, 453.000

exclusive readers vs El País, El

Mundo, ABC and La Razón.

76,3% Exclusive vs. La Vanguardia 382.000 readers

El Periódico has 382.000 exclusive

readers (76,3%) vs La Vanguardia.

64,5% I trust on my daily to be informed

6 of 10 El Periódico de Catalunya

readers trust on their daily to be informed

(308.000).

A special relationship of

trust and loyalty with our

readers

An interesting reader profile

Source: EGM 1º2015

60%

7%

6%

8%

15%

40%

30%

68%

19%

53%

43%

26%

15%

32%

20%

27% 14% 13% 4%

Gender

Age

Social Class

Studies

Habitat Men 35-54 Ind. A1+A2 IND.

A1+A2+B

Employed Graduated Urban

122 118 128 125 122 124 137

Index 100 = National population average

Reader profile

Men Women

14-24 25-44 45-64 65 y +

1st grade University

A1

2º grade

<10.000 10.000-500.000 Capitales

A2 B C D E1 E2

Readership breakdown chart

Source: EGM 2º2015

445.000 Daily readers

(88,8%)

388.000 Daily readers

(87,3%)

19.000 Daily readers

(4,4%)

12.000 Daily readers

(2,7%)

25.000 Daily readers

(5,7%)

119.000 Daily readers

243.000 Daily readers

501.000 Daily readers

SUPPLEMENTS One solution for every need

+Innovación: Monthly

supplement about bussines

world

3rd Tuesday/month

+Valor: Monthly

supplement about

economical analysis

4th tuesday/month

+Personas: Monthly

supplement about solidarity,

social activities, NGO,citizen

cooperation.

2nd Tuesday/month

+Salud: Monthly health

and life quality supplement.

1st Tuesday/month

Exclusive: High range

supplement for a high

and medium-high social

class readers.

Bimonthly

Destinos: Travelling

supplement with national

and international trips

(routes, breaks…).

Monthly

Airbag: Informative reference in

motor for 2 and 4 wheels

vehicles.

Sundays

Más Periódico: Deep

contents and reports to

enjoy on the weekend.

Saturdays.

Más Deporte: Sports in a big format.

Previous analysis,

interviews,reports and

depth analysis.

Saturdays

Teletodo: Everything you must know

about TV.

Saturdays

Monographics and special

pages

A great advertising media

Source: AIMC Marcas 2014 (Catalunya) / Data by % -> Totally agree + Quite agree

A receptive attitude about

advertising and consumption El Periódico

vs. La Vanguardia I like advertising in general

I often pay attention to daily advertising

I am tempted to buy announced

products

I get information about products I have seen on

dailies advertising.

37,9%

27,9%

16,3%

13,5%

12,9%

10,6%

23,0%

16,8%

I love any kind of purchase.

Advertisments help me decide my

purchase

I am ready to pay more for

products that make my life

easier

Advertising makes

me buy unnecessary

products

21.0

%

17,1

%

16,0

%

15,1

%

41,0

%

33,4

%

43,1

%

39,7

%

A great advertising media

The usual advertising as you never have seen it before

The best answer for every advertiser. Tailor-made projects. Advertorials,monographs, sponsorships…

Standard or Innovative formats...

Small advertisments or Great impact formats...

Consecutive page numbering formats or irregular formats...

Inserts, Memoflag...

Premium positions by page, section or subject...

Rates 2015 Rates Week days weekends

B/W COLOUR B/W COLOUR

First RHP RHP from 5 to 25 Junior RHP 5 to 25 Half RHP 5 to 25 Single LHP Single RHP Double page Junior RHP 4x8 Junior LHP Half LHP horizontal Half RHP horizontal Strip ad 5x3 Strip ad 5x3 RHP Strip ad 5x2 Strip ad 5x2 RHP Column Column RHP Double column Double column RHP Module

- 35.000 - 55.642 20.113 30.761 29.420 47.132 18.276 27.922 26.832 42.821 14.171 21.648 20.812 33.230 12.622 19.306 18.448 29.579 16.090 24.609 23.536 37.705 - 47.969 - 72.763 11.696 17.870 17.171 27.927 14.620 22.337 21.466 34.257 9.242 13.855 13.321 21.268 11.337 17.318 16.650 26.584 4.979 7.579 7.601 12.117 5.975 9.095 9.121 14.541 3.319 5.053 5.067 8.078 3.983 6.063 6.081 9.694 - 5.622 - 8.989 - 6.747 - 10.787 7.387 11.244 11.277 17.978 8.865 13.493 13.532 21.573 308 469 470 749

Page 281x350mm

Junior page 224x253mm

Half page 281x172,5mm

Zeta Media Management ZGM rate includes Zeta Group general information dailies and

other associated dailies

Source: EGM / OJD

1,4 millions Daily readers

214.000 Copies in average

circulation.

READERSHIPCIRCULATION

2º2015 2014

GENERAL INFORMATION 1.364.517 213.955

El Periódico de Catalunya 456.170 87.023

El Periódico de Aragón 44.920 5.493

Córdoba 94.309 8.547

Mediterráneo 72.494 7.608

El Periódico de Extremadura 35.400 3.886

Diario de León 134.280 11.668

Diario de Teruel 15.643 n/d

Deia 80.221 13.246

Diario de Noticias 87.532 12.788

Noticias de Gipúzkoa 25.815 4.965

Diario de Noticias de Álava 23.213 3.648

Diario de Almería 18.821 2.143

Diario de Cádiz 83.376 15.191

Diario de Jerez 22.411 4.691

Diario de Sevilla 68.541 14.425

El Día de Córdoba 13.605 1.195

Europa Sur 11.681 2.449

Granada Hoy 13.335 2.526

Huelva Información 40.102 5.252

Málaga Hoy 22.648 7.211

DEPORTIVOS 468.603 57.975

Sport 468.603 57.975

La Grada n/d n/d