ariana koblitz case studies of past projects
DESCRIPTION
A brief overview of the past projects and how I arrived at the insights that ultimately drove the development of each product/service.TRANSCRIPT
ARIANA KOBLITZQuick Guide to Past Projects
Stanford University -- Product Design 2012
Ariana Koblitz -- Stanford University Product Design | [email protected] | 310 384 7864
Ariana Koblitz
I am a human-centered designer, honing the ability to bind engineering & user experience design to impact human behavior and experiences for the better
GLASSCOOL PDSAPILLBOX PRESENTOOL
design brief process change
original prompt by David Beach (ME203):“Design and implement a multi-part product using wide-spread manufacturing processes, using metals and plastics.”
GLASSCOOL“How can my clients, business partners, bar guests be encouraged to chill their whiskey without using ice?”
final product in situ
design brief process change
WATER -- tap water is not necessarily safe, and many homes or places of businesses do not own a filtering system installed for general use (such as when freezing ice cubes)
how do introduce a new way to cool your beverage?GLASSCOOL
WATER IN USE -- When drinking juice or alcohol, ice serves as a coolant-- but when it melts, it ends up diluting your drink.
WATER IN SITU -- the office, and the more exclusive bars, are places with entrenched cultural habits. This incorporates decor as well as drinking habits. In the US, this means drinks are diluted with water, a shame for good whiskey
GlassCool is my first foray into a full product manufacturing, from conception to implementation. I chose to tackle American drinking habits. More specifically, American drinking habits where it is most entrenched with social cues.
design brief process change
casting
wood turning
press fitting
product development with intent to changeGLASSCOOL
the sewing machine the foundry the lathe the mill
design brief process change
the product that defined me as a makerGLASSCOOLthe container is filled with ice, or filled with water and frozen
the neoprene sleeve allows for easy handling, even when very cold
a silicone ring in the base provides a surface to seal the container, so that as the ice melts, it maintains its temperature without spilling
the segmented, walnut/bloodwood ring provides the needed touch to
move from industrial to a more refined parlor style
the cast aluminum base provides a sturdy registration for the container
design brief process change
original prompt by Craig Milroy (ME318): “Find an open-ended user narrative to innovate around, and design an injection molded product, and then CNC the aluminum mold to spec.”
“How can I live my life the way I’m used to, and still introduce a new behavior?”
(take a picture of brushing teeth @ maria’s?)
a user’s purse contents
PILLBOX
design brief process change
For me, this came at a very poignant moment in my family’s life, when my father battled cancer; as forgetful as he is, he has to now take pills every day for the rest of his life. I spoke to many others in the area who have had to introduce new behaviors, and many that have found workarounds that work for them.
PILLBOX
patient current medical solutions
“I’ll just forget”
“But what do I do when I travel?”
how do help someone remember pills without asking them to step out of their normal routing?
“It’s so much easier when my wife reminds me”
design brief process change
machining
CAD
prototyping with intent to manufacturePILLBOXconcepts
I looked for the best case scenario for taking medication (with water & food)I looked for moments in a day that were consistent (morning activities)I looked for habits that were already formed (brushing your teeth)
And then I looked at how that injection molding machine works...
design brief process change
PILLBOX the project in which I learned to respect the power of behavior-minded design, and the intricacies of injection mold manufacturing.
PillBox clasps around your toothbrush, ready for a pre- or post-meal intake.Small and light, it fits in your travel accessories, in your briefcase, and anywhere you may normally store your toothbrush
design brief process change
Students interact with digital interfaces starting from an increasingly young age, and digital media plays a central role in presentations as early as middle school. And yet there currently are less than stellar tools available to students to take advantage of them.
“How can presenting information be more intuitive, and more natural?”
PRESENTOOL
design brief process change
PRESENTOOL how do you reinvent a tool that has a strong industry standard?
Logitech® is a leader in accessories for the desktop computer and mobile communication. Their question to us: What is the next generation of remote controls for digital presentations?
today tomorrow
?
design brief process change
revolutions in digital presentations
what do you use at home?
pain points
PRESENTOOL“I’m worried I’ll look awkward” “I can’t move like I want to”
(unnatural stance) (impaired movement) (impaired interaction)
(newer presentation formats) (multiple sources) (interactive elements)
today’s middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience.
Academica is notoriously slow to catch up to these new behaviors.
PREZI
new presentation tools such as prezi allow for expandable canvases and increase control in presentation flow, motion and other visual cues
identifying market opportunities and designing around specific use-contexts
“I am used to sharing cool things with my laptop; a
presentation isn’t the same”
Today’s middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academia is notoriously slow to catch up to these new behaviors.
design brief process change
PRESENTOOL
Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and
engaging motions
USB connection means a wireless link to a laptop
controls mirror those of traditional presentation tools | [pause] [forwards] [backwards]
top layer changes functionality of tool [laser pointer] [pen tool] [cursor]
laser comes out straight from back of tool, mimicking a natural hand motion
the first exercise in working for a corporate client
design brief process change
The Product Design Student Association was revived this past year, in an attempt to provide services to Product Design students who at times feel lost within the cross-disciplinary depths of our studies.
“How can student services better connect to the students?”
STANFORD PRODUCT DESIGN STUDENT ASSOCIATION PDSA
design brief process change
The biggest milestone personally, was trying to tease out how to successfully implement an entirely new approach and understanding of group organization and management. This included learning new management tools (such as Asana).
PDSA how do you get designers, who all agree they should work together, to actually do so?
design brief process change
understand the resourcesunderstand the demographic
PDSAunderstand the possibilities
What I had not realized was how difficult it is to get a group of people to actively engage with you, especially when they themselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, in fact, living out the very strategies you apply to your work.
developing solutions grounded in a real understanding of the problem
design brief process change
PDSA a fresh start in an ongoing process of honing what creative collaboration means
In the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewed energy promise an exciting and even more successful 2012-2013 effort.
Ariana Koblitz -- Stanford University Product Design | [email protected] | 310 384 7864
Ariana Koblitz
Please do not hesitate to contact me with any further questions.
For a brief overview of other past projects, take a look through
arianakoblitz.squarespace.com/archive