artūrs mednis "sociālie mediji kultūras pasākumu komunikācijā"
TRANSCRIPT
SOCIĀLIE MEDIJI KULTŪRAS PASĀKUMU
KOMUNIKĀCIJĀ
Artūrs Mednis
Pirms 5 gadiem...
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TĀPĒC JŪSU KULTŪRAS PASĀKUMAM IR NEPIECIEŠAMA SAVĀDĀKA PIEEJA
KOMUNIKĀCIJAI
1 000 000 000 FACEBOOK LIETOTĀJI
Dalīšanās)ar)saturu)
Saturs'Facebook'.ek'radīts,'kad'Facebook'lietotājs'kļūst'par'Rīga'2014'lapas'sekotāju,'publicē'kaut'ko'uz'Rīga'2014'sienas,'atbild'uz'Rīga'2014'uzdo.em'jautājumiem,'pievienojas'pasākumam,''piemin'Rīga'2014'lapu,'atzīmē'Rīga'2014'foto,'atzīmē'savu'atrašanās'kādā'no'Rīga'2014'vietām,'komentē/dalās/nospiež'Like'uz'kādas'no'ziņām'Rīga'2014'Facebook.''Laika)posmā)no)1.)aprīļa)līdz)30.)septembrim)vairāk)nekā)4)tūkstoši)Facebook)lietotāju)publicējuši)saturu,)kas)pārsniedz)5)tūkstošus)jauna,)radīta)satura.)''
Impresijas*
Impresijas*norāda*kopējo*skaitli,*cik*reižu*Facebook*lietotāji*(gan*sekotāji,*gan*nesekotāji)*varētu*būt*redzējuši*jebkuru*saturu,*kas*radīts*Rīga*2014.**Laika*posmā*no*1.*aprīļa*līdz*30.*septembrim*vairāk*nekā*272*tūkstoši*Facebook*lietotāju*ir*radījuši*1,2*miljonus*impresiju.**
BET KUR TAD IR PROBLĒMA?
1865
... JO FACEBOOK IZLEMJ MŪSU VIETĀ...
TNS$Latvia,$TNS$Digital$/$Spring$2012$(06.02.813.05.2012.)$$
Kultūras)patērētāju)ikdienas)darbības)soc.)8klos)
0$
10$
20$
30$
40$
50$
60$
Look$for$new
s$in$my$profile$
Brow
se$pictures/videos$of$m
y$Write$leKers$
Chat$with$my$friends$
Brow
se$profiles$of$m
y$friends$
Visit$groups$of$like8minded$
Comment,$assess$pictures/
Play$gam
es$
Brow
se$adverPsem
ents$
Write$comments$in$forums,$
AdverPse$som
e$product/$
ParPcipate$in$polls$
ParPcipate$in$com
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Visi$interneta$lietotāji$ Kultūras$patērētāji$
TAČU NO DAŽĀDĀM PLATFORMĀM CILVĒKI SAGAIDA DAŽĀDAS
PIEREDZES
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”
0%
5%
10%
15%
20%
25%
30% Meet new people
Stay in touch with friends
Make contacts for work
Promote yourself
Learn something new
Share knowledge
Change opinions
Be creative
Express yourself Make money Have fun/be entertained
Feel like you belong
Share new experiences
Earn respect
“Hang out” or waste time
Keep up to date
Explore the world around me
Manage my life better
Seek other people’s opinions
Official brand websites
Forums
Photo/Video sites
Microblogs
Blogs
Social networks
To get the most from social platforms we need to know what they do best - Latvia
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”
0%
5%
10%
15%
20%
25%
30% Meet new people
Stay in touch with friends
Make contacts for work
Promote yourself
Learn something new
Share knowledge
Change opinions
Be creative
Express yourself Make money Have fun/be entertained
Feel like you belong
Share new experiences
Earn respect
“Hang out” or waste time
Keep up to date
Explore the world around me
Manage my life better
Seek other people’s opinions
Official brand websites
Forums
Photo/Video sites
Microblogs
Blogs
Social networks
The brand website has specific strengths - Latvia
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”
0%
10%
20%
30%
40%
50%
60% Meet new people
Stay in touch with friends
Make contacts for work
Promote yourself
Learn something new
Share knowledge
Change opinions
Be creative
Express yourself Make money Have fun/be entertained
Feel like you belong
Share new experiences
Earn respect
“Hang out” or waste time
Keep up to date
Explore the world around me
Manage my life better
Seek other people’s opinions
Official brand websites
Forums
Photo/Video sites
Microblogs
Blogs
Social networks
The social network dominates all - Latvia
The business of social | Social media tracker 2012
Learn something
new China
Change opinions
UK
USA
Russia Tunisia Algeria
Egypt Lebanon UAE
“Hang Out” or waste
time
Feel like you
belong
KSA Kuwait
Bahrain
QUESTION: “Which of these online applications [Social networks e.g. facebook.com] does a good job when you want to…?” - By country
And it explains much of the cultural context
SELF-IMPROVEMENT
ENABLEMENT
FUN
CONNECTION
The business of social | Social media tracker 2012
The business of social | Social media tracker 2012
KURĀ PLATFORMĀ KOMUNICĒT MŪSU PASĀKUMU?
TUR, KUR IR JŪSU CILVĒKI!
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PALDIES
