arun tripathi_ gcsr

8/7/2019 ARUN TRIPATHI_ GCSR

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AMITY UNIVERSITY

AMITY GLOBA BUSINESS SCHOOL

ASSIGNMENT

GLOBAL CORPORATE SOCIAL RESPONSIBILITY

SUBMITTED TO SUBMITTED TO

Prof. RAGHVAN SIR ARUN TRIPATHI

A30101909162

AGBS 4th

Semester

ASSIGNMENT NO.1


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What do you understand by Corporate social responsibility and why

company needs to address the same?

Answer:-

Corporate Social Responsibility:-

CSR is about how companies manage the business processes to produce an overall

positive impact on society.

Each and every company has to interact with lot of internal and external

components as illustrated in the figure given below. All these components can

influence the functions of a company.

Corporate Social Responsibility is the continuing commitment by business to

behave ethically and contribute to economic development while improving the

quality of life of the workforce and their families as well as of the local community

and society at large"

CSR is visualized differently by different countries. In the United States, CSR has

been defined in terms of a philanphropic model in which the companies make

profits, unhindered except by fulfilling their duty to pay taxes and donate a certain

share of the profits to charitable cause.


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In European model, CSR focused on operating the core business in a socially

responsible way, complemented by investment in communities for solid business

case reasons.

The key drivers for CSR are:

1. Enlightened self-interest Creating a synergy of ethics, a cohesive society and a sustainable globaleconomy where markets, labour and communities are able to function welltogether.

2. Social investment Contributing to physical infrastructure and social capital is increasingly seen asa necessary part of doing business.

3. Transparency and trust Business has low ratings of trust in public perception. There is increasingexpectation that companies will be more open, more accountable and beprepared to report publicly on their performance in social and environmentalarenas

4. Increased public expectations of business Globally companies are expected to do more than merely provide jobs andcontribute to the economy through taxes and employment.

Why companies need corporate social responsibility?

Since the company is operating in a society, it cannot stay away from the social

issues. The society provides both customers and resources to fulfill the business

objectives of the corporate companies. Any problems occurred in the society can

affect the organization as well and hence the wellbeing of the society is

responsibility of the organization also. Since the companies are utilizing immense

resources of the society, they should take the responsibility of serving them as well.

Business people who exploit the public properties must work for the public as well.

Companies should realize that their CSR is limited to their activities alone. Theyshould cut their ties with others who cause immense damages to the society and

environment in order to highlight their CSR. For example, PepsiCo along with

more than a dozen oil companies and consumer goods manufacturers has

withdrawn its investments from Burma because of human right concerns.

A CSR programme can be an aid to recruitment and retention,[12] particularly

within the competitive graduate student market. Potential recruits often ask about

a firm's CSR policy during an interview, and having a comprehensive policy can
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give an advantage. CSR can also help improve the perception of a company among

its staff, particularly when staff can become involved through payroll

giving, fundraising activities or community volunteering.

Managing riskis a central part of many corporate strategies. Reputations that take

decades to build up can be ruined in hours through incidents such as corruptionscandals or environmental accidents. These can also draw unwanted attention

from regulators, courts, governments and media. Building a genuine culture of

'doing the right thing' within a corporation can offset these risks.

In crowded marketplaces, companies strive for a unique selling proposition that

can separate them from the competition in the minds of consumers. CSR can play

a role in building customer loyalty based on distinctive ethical values.

Corporations are keen to avoid interference in their business

through taxation or regulations. By taking substantive voluntary steps, they can

persuade governments and the wider public that they are taking issues such

as health and safety, diversity, or the environment seriously as good corporate

citizens with respect to labour standards and impacts on the environment.

Companies now a days understood that, it can stay in the market with the help of

the customers and the society in which it operates alone. Neither financial abilities

nor the smart governance or management will help the companies in achieving

their long term goals. In order to achieve long term goals, the companies need to

execute their social responsibilities in a fruitful manner.
http://en.wikipedia.org/wiki/Payroll_givinghttp://en.wikipedia.org/wiki/Payroll_givinghttp://en.wikipedia.org/wiki/Fundraisinghttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Unique_selling_propositionhttp://en.wikipedia.org/wiki/Taxationhttp://en.wikipedia.org/wiki/Regulationshttp://en.wikipedia.org/wiki/Health_and_safetyhttp://en.wikipedia.org/wiki/Payroll_givinghttp://en.wikipedia.org/wiki/Payroll_givinghttp://en.wikipedia.org/wiki/Fundraisinghttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Unique_selling_propositionhttp://en.wikipedia.org/wiki/Taxationhttp://en.wikipedia.org/wiki/Regulationshttp://en.wikipedia.org/wiki/Health_and_safety


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ASSIGNMENT NO. 2

Why sustainable development has become order of the day. How

companies are addressing the issue,?

Answer:-

Corporate sustainabilityis a business approach that creates long-term consumer andemployee value by not only creating a "green" strategy aimed towards the naturalenvironment, but taking into consideration every dimension of how a businessoperates in the social, cultural, and economic environment. Also formulatingstrategies to build a company that fosters longevity through transparency andproper employee development.

Strategic Principles For Corporate Sustainable Development :-

Transparency

Deals with the idea that by having an engaging and open environment within the

company as well as the community will improve performance and increase profits. It is an

open culture that promotes employee involvement in regards to the innovation and

creative processes. Reaching out to the community creates a much bigger team, is

extremely cheap, and provides evaluation from all angles. Companies are looking inward

and realizing changes must be made to fulfill environment needs such as energy

efficiency, limiting product waste and toxicity, and designing innovative products.

Employee Development

People are the most important renewable resource and therefore, are the strongest asset

to any organization. A strong development program could be the underlying factor for a

company's success or failure. Employees are the concrete foundation for the company and

must be thoroughly analyzed and evaluated to tap into their true motivations and desires.

For a company that wants to reach its greatest potential, employees must work towards

improvement rather than perfection. Programs should be implemented that rewards star


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performers, fosters the creative learning process, and provides comprehensive training

and evaluating.

Resource Efficiency

Companies must adapt to this rapidly changing environment by being prepared to change

and implement new creative ideas related to sustainability. Companies should not throw

away old products and materials, but rather be prepared with upgraded technology that

can transform the product. New solutions that improve recycling and waste redirecting

can ultimately reduce costs and increase profits. For example, WAL-MART Store Inc. has

redirected more than 64 percent of the waste generated by stores and Sams Club

facilities. In 2009 alone, they recycled more than 1.3 million pounds of aluminum, 120

million pounds of plastics, 11.6 million pounds of mixed paper and 4.6 billion pounds of

cardboard. On an annual basis, they expect to save around $20 million and prevent 38

million pounds of waste being sent to landfills.

Companies focused on sustainability are appointing a Chief Sustainability Officer leading

a department with a mandate to proactively develop and implement a

corporate sustainability strategy.

How companies are addressing the issue:

Sector Company Reasons


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Auto AncillariesSundaramClayton Ltd.

CSR initiatives for Local communityarea in education, healthcare,community by forming SHGs .Alsoit has been responsible forafforestation of Eastern Ghats.

AutomobilesAshok LeylandLtd.

Ashok Leyland manufactures fuelefficient trucks.The company hasalso launched a dedicated mobileemission clinic operating onhighways and at entry points to NewDelhi. The clinic checks vehicles foremission levels, recommendsremedies and offers tips onmaintenance and care.They haveDrivers training centres, awarenesssessions for sexually transmitteddisease for the drivers.It emphasison green supply chain managementand research efforts at conservingresources.

BankingUnion BankLtd.

The company has been working on100% financial inclusion of villagesand creating financial awareness byproviding financial educationservices and debt councelling to allstrata of the society especially therural population

Cement ACC Ltd

The aims at developing community

living around tis factories.It has aseparate environment prerformancereport measuring the impact of itsprocess and products andmentioning the activities linked toreducing those impacts such asquarry rehabilitation, use ofalternate renewable resources ofenergy, greening,reduction of airemissions etc.

ChemicalsKansai NerolacPaints Ltd.

The company's CSR activity is linked

to reducing the negative impact ofcompany's products andprocess.They have reduced theusage of hazardous pollutants likeheavy metal based pigments anddyes every year.Their paints arewater based paints.


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Computers Moser Baer

Besides working for the communitythey have used their corecompetence and are manufacturingCDs and DVDs at as low costs asRs.28 and Rs.34 to stop piracy of theCDs which are available at the sameprice with bad quality. The companyhas helped in creating jobs for theunderprivilidged youth by providingthem training in technical coursesand helping them get placed.

Construction

GMRInfrastructureLtd.

It focuses on developing socialinfrastructure and enhance thequality of life of communitiesaround the locations where theGroup has a presence. It operatesthrough its foundation GMRVF.

Electronics Siemens Ltd

Siemens has worked on wild lifepreservation by creating awarnesson protection of the Oliver Ridleyturtes, one of the endangeredspecies on Chennai seacoast.TheTurtle Walk is an initiative taken bythe company to educate the fishingcommunity and the general publicliving near the beach on the need toprotect Oliver Ridley turtles .Besides this they also work towards

providing equal opportunity for thedisabled,home for street childrenand children of single parents.

HeavyEngineeringLarsen andToubro Ltd.

Larsen and Toubro has builtprojects thereby enriching lives ofmany. For eg:they were involved inconstructing the pipeline networkfor resovoirs and dams in droughtprone districts of Andhra Pradesh.They are one of the few in thecountry to use clean fuel technology.

Besides this their other efforts havebeen maternal and child health,primary education, HIV/AIDSawareness, health centres for eyecheck-up, immunization, TB clinic,daycare programme for familyplanning, skin and leprosy clinic.


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Financial Services HDFC Ltd.

HDFC has consistently maintainedits focus on enabling the lower andmiddle income groups to accessaffordable housing.HDFC has aclearly defined CSR philosophy anduses its core competence in thehousing sector for projects in micro-finance and low-income housing.

FMCG andConsumer Durables

Dabur IndiaLtd.

Dabur has initiated some significantprogrammes for ecologicalregeneration and protection ofendangered plant species Thecompany is also involved inreforestation in the Himalayanranges.

Engineering Praj Industries

The Praj Foundation has taken CSRinitiativesin Healthcare, Educationand Welfare for underprivilegedsections of society including slumdwellers.

Iron and Steel Tata Steel Ltd.

Tata Steel has created cities likeJameshedpur around its industrialfacility and has taken care of roads,sanitation, water, electricity supply,healthcare and street lights. It has aseperate environment managementsection that includes reduction ofemission, energy use, regeneration

of forests, road cover, recycling ofwastes.

Logistics

TransportCorporation ofIndia Ltd.

TCI Foundation they worked in thefields of education and healthcareincluding the HIV awareness,prevention and cure programs nGujarat, Jharkhand, Andaman &Nicobar Islands and Tamil Nadu.TCI has undertaken Project Kavachfor the prevention, diagnosis, andcure of HIV AIDS in the truck

drivers. Besides this they have beeninvolved in Infrastruturedevelopment, natural resourcemanagement, disaster reliefmanagement.

Metal Tinplate Co. of India Ltd.

Some of the key initiatives taken bythe company are reuse, recycle ofwater and waste acid, waste oil ,reduction in noise level, energyconservation etc .It has also adoptedCII-Codes for Afirmitive action for


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change mitigation projectslikebiogas from waste water treatment,

afforestation,solar lighting andheating, vermicompost, and usage ofelectric vehicles that have led toreduction in emissions of carbondioxide .

PowerSuzlon EnergyLtd.

They have pioneered the use of windenergy.

Software and ITES

InfosysTechnologiesLtd.

Infosys, being in the informationand knowledge sector, focuses oneducation as a major CSR activitythrough programmes that support

academic research, rural reach ofbasic computer education, studentfellowships and teachertraining.Some innovative projectsundertaken in education include the"Library for Every Rural Schoolproject".

Telecommunications GTL Ltd.

GTL supports visually challengedthrough Project Netra. Through itsinitiative 'Knowledge on Wheels' -amobile computer lab that spreads

computer litreacy in rural parts ofthe country. The initiative hashelped cover 8000 children.It hasalso extended support to physicallychallenged by providing them withmotorized three wheelers under theProject Samman.They mentor streetchildren and provide non formaleducation to children in slums.

Textiles Arvind Ltd.

Arvind Ltd.in its rural initiative hasstarted the Arvind Organic Cotton

Growing Project in Vidharba. Theproject has brought a significantimprovement in income to over1000 farmers. Some of its otherinitiatives are vocationalprogrammes for rural poor, helpingthe rural poor in improving theyields in their farms, upgradinginfrastructure in a rural primaryschool.


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Trading 3M India Ltd.

3M has adopted a Life CycleManagement Policy requiring allbusiness units to conduct LCMreviews for all new products frommanufacturing through customeruse and disposal and to conductLCM reviews on existing productson a prioritized basis.

MiscellaneousTitanIndustries Ltd.

Titan has holistcally integrated theCSR process and has programscovering the employment ofphysically challenged,empowerement of women bypartnering with SHGs.Titanprovided training and worked withMyrada to source the necessaryequipment. Following earlysuccesses the initiative wasconverted into a privately heldcompany run and owned by thewomen themselves, supported byfurther technical training andexpertise from Titan. The companywas called MEADOW (Managementof Enterprise and Development ofWomen).

ASSIGNMENT NO. 3.Take a company and explain what all issues the

company is addressing under CSR


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HONDA:-

CSR AREAS

1. Community Welfare

2. Education3. Employee Welfare

4. Environment

5. . Girl Child

6. Healthcare

7. Rural Development

8. Sports

9. Vocational Training

MAIN CSR ACTIVITIES

1. Vocational Training

2. Education

3. Community welfare

CORPORATE SOCIAL RESPONSIBILITY (CSR)

STAKEHOLDER TIES AT THE GRASSROOTS

Hero Honda Motors takes considerable pride in its stakeholder

relationships, especially ones developed at the grassroots. The Companybelieves it has managed to bring an economically and socially backwardregion in Dharuhera, Haryana, into the national economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres ofland along the Delhi-Jaipur Highway. The Centre-complete with wideapproach roads, clean water, and education facilities for both adults andchildren-now nurtures a vibrant, educated and healthy community.

The Foundation has adopted various villages located within vicinity ofthe Hero Honda factory at Dharuhera for integrated rural development.

This includes:

* Installation of deep bore hand pumps to provide clean drinking water.* Constructing metalled roads and connecting these villages to theNational Highway

(NH-8).


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Marriages of underprivileged girlsMarriages are organized from time to time, particularly for girls frombackward classes, bythe Foundation by providing financial help and other support to the families.


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Rural Health CareBesides setting up a modern hospital, the Foundation also regularlyprovides doorstep health care services to the local community. Free healthcare and medical camps are now a regular feature in the Hero Group'scommunity outreach program

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