associate account strategist dalia jankevičiūtė · 2018. 5. 15. · confidential + proprietary...

Proprietary + Confidential

Dalia JankevičiūtėAssociate Account Strategist

Proprietary + ConfidentialProprietary + Confidential

Online Consumer Behaviors

Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem


Confidential & Proprietary


“Non-line” shoppers today are more informed, purposeful, and better prepared than ever before.


Confidential + ProprietaryProprietary + Confidential

Curious Demanding ImpatientExpecting to get useful advice

and answers about the big stuff and the small stuff.

Expecting personal relevance, even with less effort on our part.

Expecting the ability to act right now, and get right now.

shopping lists near me same day delivery


HELPFULPERSONALAMICABLE


Intent

Google Duplex Demo from Google IO 2018

http://www.youtube.com/watch?v=uf129G_7-9k


Discoverability drives loyalty

Mass messages are meaningless

Friction meansfailure

Consumer expectations are accelerating faster than ever


E-Commerce Trends


Intent

Internet Retailing: Putting Lithuania in a Regional Context 2012-2017


Lithuania: Internet Retailing Breakdown 2017 and % CAGR 2012-2017


Intent

Internet Retailing in Lithuania: Top Companies 2017 and % CAGR 2012-2017Retail Value RSP including Sales Tax USD million


Intent

Source: http://ec.europa.eu/eurostat/statistics-explained

Enterprises advertising on the internet, 2016 (% enterprises)


Intent

Source: http://ec.europa.eu/eurostat/statistics-explained

Web sales to own country and other EU countries, 2016 (% enterprises)


Purchasing Patterns


The Smart Shopper (LT)

Source: The Consumer Barometer Survey 2014/15


What are 3 most important factors that influence your purchasing choice?


The Local Shopper (LT)

Proprietary + ConfidentialProprietary + ConfidentialThe International Shopper (LT)Why did you purchase the product online from abroad and not from within your

country?



What type of product have you ever purchased online from abroad?



Tips for E-Marketers

Serve the right message to the right people at scale

Find and reach the right people across all channels

Ensure seamless experiences for customers at each stage of the

journey

Be usefulBe there


Speed is the “must-have”

There is a huge opportunity to delight users through speed and increase conversion rates.

I-WANT-TO-DOmoment

I-WANT-TO-GOmoment

I-WANT-TO-KNOW

moment

I-WANT-TO-SEEmoment

I-WANT-TO-BUYmoment

Retail’s biggest opportunity is in the smallest moments



EMAIL

SOCIAL

VIDEO

MOBILE SEARCH WEBSITE

DESKTOP

IN-STORE

Put the customer at the center of your marketing strategy


Thank You

associate account strategist dalia jankevičiūtė · 2018. 5. 15. · confidential + proprietary...

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