ASUSQuality Speed Partnership

ASUSQuality Speed Partnership

淡江大學淡江大學 華碩電腦華碩電腦全球品牌中心全球品牌中心

行銷總監行銷總監

韓德行韓德行

全球品牌中心全球品牌中心

行銷總監行銷總監

韓德行韓德行

ASUS Revenues and Net AssetsASUS Revenues and Net Assets

Unit : US Million Dollars

7501090

15202167

2538

3266

6035

7752*

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

1997 1998 1999 2000 2001 2002 2003 2004

consolidated Revenue

7501090

15202167

2538

3266

6035

7752*

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

1997 1998 1999 2000 2001 2002 2003 2004

consolidated Revenue

RevenueRevenue

29% 29% growthgrowth

ASUS Business PerformanceASUS Business PerformanceASUS Business PerformanceASUS Business Performance

2004 vs2003

7752*

6035

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

2003 2004

USD(Million)

ASUSTek COMPUTER

• Asus Capital NT$ 256.9 BillionAsus Capital NT$ 256.9 Billion• Asus Gross Margin Before Tax NT$ 16 – 17 BillionAsus Gross Margin Before Tax NT$ 16 – 17 Billion

• Asus Sales Amount 2004Asus Sales Amount 2004

NT$ 256.9 Billion NT$ 256.9 Billion

Unit(Thousand) Y2004 Y2005 ( Target )Unit(Thousand) Y2004 Y2005 ( Target )• Motherboard(K) 42,000K 50,000K Motherboard(K) 42,000K 50,000K • Notebook(K) 2,800K 4,000KNotebook(K) 2,800K 4,000K• Graphic Card(K) 7,750K 10,000KGraphic Card(K) 7,750K 10,000K

ASUSTek COMPUTER

• 2003 2003 Worldwide PC (DT+SV) Shipment 113,991(K)Worldwide PC (DT+SV) Shipment 113,991(K)

Asus mother boards share 26.31 %Asus mother boards share 26.31 %

2004 Worldwide PC (DT+SV) Estimated 123,162(K)2004 Worldwide PC (DT+SV) Estimated 123,162(K)

Asus MB estimated share 34.10 %Asus MB estimated share 34.10 %

• Giant Lion Strategy :Giant Lion Strategy :

Keep high end product maintain the top positionKeep high end product maintain the top position

Use X series to enlarge the middle range segmentationUse X series to enlarge the middle range segmentation

AsRock concentrate in low end feature product lineAsRock concentrate in low end feature product line

• ASUS + AsRock = G + M + EASUS + AsRock = G + M + E

*estimated

ASUS Product Breakdown (2004)ASUS Product Breakdown (2004)

6.3%3.0%

2.8%7.5%

1.4% 6.6%

29.2%39.2%

0.8%2.8%

0.3%

0.0%

Broadband

DP

IA

MB

NB

NW KING

ODD

PS2

SERVER

VGA

W LAN

小卡

ASUS 3C-Era Development Strategy ASUS 3C-Era Development Strategy

MotherboardMotherboardNo.1No.142M42M

VGA CD/DVDVGA CD/DVDNo.2 No.5No.2 No.57.75M 10M7.75M 10M

Bare boneBare bone

LPCLPC

Cable ModemCable ModemNo.2No.24M4M

XDSLXDSL

ISDNISDN

Internet

PC

Co

mp

on

ent

Pro

vid

er

Bro

adb

and

So

luti

on

P

rovi

der

Sys

tem

& O

pen

Ver

tica

lIn

teg

rati

on

Ser

ver

& B

ackb

on

e&

Inte

rNet

wo

rkin

g

Info

rmat

ion

A

pp

lian

ce

Wir

eles

s N

etw

ork

ing

Case Case & PWR Supply& PWR Supply

RAIDRAID

ServerServer

CE TerminalCE Terminal

PDA/HPCPDA/HPC

STB/GboxSTB/Gbox7M7M

Web PadWeb Pad

WCDMAWCDMA

802.11 802.11 44MM

Blue toothBlue tooth

CDMA2000CDMA2000

N/B N/B No.5No.5 2.8M2.8M

Gigasw/GateGigasw/Gate

Top 10 Vendors, Asia Pacific Portables Shipments, 4Q 2003 Preliminary Data

UNIT SHIPMENTS (000) 2003Q4VENDOR 2002Q1 2002Q2 2002Q3 2002Q4 2003Q1 2003Q2 2003Q3 2003Q4 RANKIBM 92 105 131 141 136 165 208 221 1HP 17 107 117 141 160 168 194 173 2Toshiba 95 112 124 134 149 138 147 158 3Dell 48 54 64 96 79 93 107 132 4Legend 42 45 48 61 55 67 79 97 5Acer 57 62 73 90 76 89 96 95 6Samsung 72 61 50 59 75 81 87 87 7ASUS 25 26 32 32 33 42 69 67 8Sony 12 10 18 20 19 26 40 52 9NEC 16 15 20 27 21 21 28 38 10

Others 249 168 196 203 192 193 230 249

Total 726 765 872 1,004 995 1,083 1,285 1,369

品牌效果IDC survey

2003 Q4 Worldwide Notebook Shipments Rank No. 10 ( IDC Data )

2003 2004

2003/JanWindows Server 2003

2003/MarCentrinoTechnology

2003/FebPCI Express

2003/Jun Itanium II 64 bit Server Processor

Q1 Q2 Q3 Q1 Q2 Q3

2005

2003/AprCanterwood Chipset

2003/MarSpringdale Chipset

2003/Jun800FSB CPU

2003/AugAMD 64bit

Opteron/Athlon 64 Processor

2003/NovIntel-P4XE Extreme CPU

2004/JanMicrosoft Windows Small Business Server 2003

2004/FebIntel Prescott

CPU

2004/JunIntel Grantsdale

915/925ChipsetDDR2 、 PCI Express.

2004/JunIntel Pentium Socket 775

2004/JunePCI Express*16 lanch

2004/May-JuneIntel Centrino II(Dothan)

2004/JuneDDR II

2005/DecMicrosoftLonghorn

Q2Q1

2004/SepWindows XP SP2

2005/JanIntel Alviso chipsetNB use Dual channel DDR2

2004/Aug16 X DVD+/-RW

Double Layer

2004/SepNB use 8X DVD+/-RW

Double Layer

2005/JulyAMD K8Dual Core CPU

Q3

2004/NovIntel 925XE

FSB up to1066MHz

2004/DecnForce 4 SLI Dual

PCI Express*16

2005/MarchWindows XP 64 bit Edition

2004/AugAMD 32-bit

Sempron

2005/AprNvidia nForce 5 chipset

2005/MayIntel 945/955 chipsetDDR2 667 、 Dual Core CPU

2005/MayATi R520 GPU

2005/MayNvidia NV 5X series GPU

2004/FebIntel 64-bitPentium 4 EM64T Processor

ASUS Business PerformanceASUS Business Performance No. 1 in business performance of the top 500 manufacturers in Taiwan.

(1996,1997, China Credit)

No.1 of Manufacturers (1998, Asia Week)

No.1 of Computer & Electronics (1998, Asia Week)

No.1 of top 100 IT Business (1999, Business Week)

Best Managed Company (1999, Asia Money)

No.1 of Top 200 IT Business (2000, Global Vision)

NO.1 IT Company (2000, CommonWealth)

Best Motherboard Brand ( 1999,2000,2001Digitimes) Top 10 Best Company, No.1 in IT industry (2002, CommonWealth)

The most innovative enterprise ( 2004, Business Weekly)

Ranked in “The INFOTECH 100” for 7 consecutive years since

1998 (Business Week)

Best Manufacturer (Russia PC Magazine)

No.1 Manufacturer in Asia (German PC Direct )

ASUS Business PerformanceASUS Business Performance

1171 distinguished awards in year 20041171 distinguished awards in year 2004

Legal Affair Office

Financial

General Admin.

Sales & Marketing Manufacturing

MB Business Unit

NB Business Unit

VGA / Optical Storage BU

MB R&D Group

R & D

NB R&D Group Procurement

Taipei Factory

Tao Yuan Factory

Technology DevelopmentCenter

VGA R&D Group

Networking / Wireless

Server R&D Group

Kwei Shan Factory -

Corporate Q A

Customer Service Center

BB R&D Group

WL R&D Group

ORH R&D Group

System R&D Group

Networking R&D Group

Employee: 52,348

Taiwan: 8,926

China & overseas: 43,442

OEM Business Group

Computer Center

Broad Band/ Handheld BU

ODM Sales Group

Domestic/ A & P Sales Group

Administration

China Manufacturing Center

ASUS OrganizationASUS Organization

Marketing / Logistic/ Manual

Europe Sales Group

Chairman & CEO

Jonney Shih

Chairman & CEO

Jonney Shih

ME Group

China Sales Group

QT

Chassis & Power BU

System/ OEM System BU

Handheld R&D Group

Server/ LCD/ Thermal

EMI TESTEMI TEST

• Brand:L.A.BBrand:L.A.B• Model # 886.24.32Model # 886.24.32• Count:1Count:1• Dimensions: Dimensions:

143(W)×110(L)×290(H)143(W)×110(L)×290(H)• Nominal Specimen Weight: Nominal Specimen Weight:

90kgs90kgs• Minimum Pulse Width:1.0msMinimum Pulse Width:1.0ms• Maximum Acceleration:600G Maximum Acceleration:600G

• Brand: Lasmount• Model # PDT-56-ED• Count:1• Dimensions: 92(W)×142(L)×270(H)• Maximum Specimen Weight:160lbs • Test Range:35in~190in

DROP TEST

SHOCK TEST

SHOCK TEST SHOCK TEST

VIBRATION TESTVIBRATION TEST

TEMPERATURE & HUMIDITY TESTTEMPERATURE & HUMIDITY TEST

ACOUSTIC ANALYSISACOUSTIC ANALYSIS• Heat• Flow• Fan

ASUS Won Tom's Hardware Guide

Readers‘ Choice in 2001, 2002, 2003

“Best Motherboard Brand”

ASUS MotherboardASUS Motherboard

Best MB

Brand

“ASUS climbs the winner platform with an overwhelming majority.“-- Tom's Hardware Guide

XX

YYYY

ASUS Graphic CardASUS Graphic Card

Year 2001: The Best nVidia chipset graphic card maker

Year 2002,2003: Best Graphic Card Maker

ASUS Won Tom's Hardware Guide

Readers' Choice in year 2001, 2002, 2003

“Best Graphic Card Maker”

0

0.05

0.1

0.15

0.2

0.25

0.3

AopenCD-936E

ASUS CD-S400/A

ASUS CD-S340

PanasonicLK-RC832

PioneerDR-506S

PlextorPX-32TSi

TEAC CD-532SK

ToshibaXM-6201B

MelcoCDI-32FB

Cyber 32x

Hello PC, Japan

ASUS

Inner Strength: ODD Vibration TestInner Strength: ODD Vibration Test

Hello PC, JapanHello PC, Japan

Company 25.321 25.322 25.323 25.331 others Sum Ericsson 3.00 3.00 48.08 6.60 60.68

Qualcomm 3.00 0.50 22.33 0.10 25.93 Nokia 20.25 4.10 24.35

Motorola 20.08 0.50 20.58 Nortel 1.00 1.50 15.00 0.60 18.10 ASUS 4.00 2.00 10.83 1.00 17.83

Siemens 0.50 6.83 4.00 11.33 TTPCom 10.00 0.10 10.10

LG 1.00 1.50 0.50 0.50 2.50 6.00 Alcatel 4.08 1.00 5.08

DoCoMo 0.50 2.00 0.50 3.00 Philips 1.50 1.00 2.50 others 1.00 9.51 4.00 14.51

Total 9.0 11.0 3.0 171.0 26.0 220.00

Contributions to 3GPPContributions to 3GPP

Agreed CR’s in 2002 in RAN2, FDD, Release 99 by Companies• TS 25.321: UMAC• TS 25.322: URLC• TS 25.331: URRC• TS 25.323: PDCP

Worldwide Service CentersWorldwide Service Centers

ASUS Russia

ACZ Prague, Czech

ACM Juarez, Mexico

ASUS HQ◎

(Pei Tou)

ASUS Headquarter-TaipeiASUS Headquarter-Taipei

新竹縣

高雄縣

屏東縣

台東縣

台南縣

嘉義縣

台北縣及基隆市

花蓮縣南投縣

雲林縣

彰化縣

台中縣

苗栗縣宜蘭縣

新竹

基隆

台北

台中

嘉義

台東

花蓮

NK

N

台南

高雄

．

30 Min.

台北廠 60 Min.

EW

S

30 Min.龜山廠CKS

ASUS Factories in TaiwanASUS Factories in Taiwan

AEOCAEOC

Emmen, Netherlands

ASUS European Operation CenterASUS European Operation Center

Prague

Prague, Czech

Ostrava

Emmen

Ostrava, Czech

StarLinkStarLink

ASUS TechnologyASUS Technology

ASUSTeKASUSTeKASUSTeKASUSTeKSystekSystek. CasetekCasetek

CotekCotek

BoardtekBoardtek

M/B, N/B, System, CD-ROM,

SPS

Chassis

Connector

PCB

System

Taipei

Suzhou

TYCOTYCO

MaintekMaintekMaintekMaintek

ASUS OperationASUS Operation

Highest Japanese Quality Fastest Taiwanese Speed Lowest Chinese Cost

6 million square feet

ASUS Manufacturing CenterASUS Manufacturing Center

•Operator Availability

•24 Hours, 3 shifts.

•Flexible production line

* EDI Custom Clearance Model Site

* AA Grade

* Waigaoqiao Free Trade Zone

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

Construction : Sep.01’~ Jul.02’

Plant Area : 116,478 m2

Employee : 7,000 persons

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

ASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing CenterASUS Manufacturing Center

SMT 生產線SMT 生產線

Connector Ass’y Line

Mutual Trust

Mutual Sharing

Mutual Benefit

Win-Win CooperationWin-Win Cooperation

謙 誠 勤 敏 勇謙 誠 勤 敏 勇