augmented reality

หนังสืออิเล็กทรอนิกส์เสมือนจริงด้วยเทคโนโลยี Augmented Reality

ศตพล ยศกรกุล ฝ่ายบริการความรู้ทางวิทยาศาสตร์และเทคโนโลยี ส านักงานพัฒนาวิทยาศาสตร์และเทคโนโลยีแหง่ชาติ (สวทช.)

วันพุธที่ 5 กุมภาพันธ์ 2557 ณ ส านักบริการเทคโนโลยีสารสนเทศ มหาวิทยาลัยเชียงใหม่

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การประชุมวิชาการประจ าปี 2557 เรือ่ง การบริการสารสนเทศด้วยเทคโนโลยีอุบัติใหม่ (Providing Information Services with Emerging Technologies)

• What is Augmented Reality? • Why Augmented Reality? • Elements of AR • Augmented Reality Applications • Augmented Reality in Actions

Agenda

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Open your world with Augmented Reality

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What is Augmented Reality?

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A definition of augmented reality “Real people in the real world

interacting in real time with data

enhanced displays.” (J. Grozik, 2013)

“Integrating computer input into

real world environments.”

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“Integrating computer input into real world environments.”

The virtual world within the real world

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Augmented VS Virtual Reality

Real Environment

Virtual Environment

Augmented Reality

Augmented Virtuality

Reality-Virtuality Continuum

Augmented Reality is the art of superimposing computer generated content over a live view of the world.

Augmented reality is the integration of digital information with live video or the user's environment in real time.

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Internet

Outernet

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Why Augmented Reality?

Mobile World

Consumer Behavior

Muti-Screen

Social Media Addicted

Digital Savvy

Digital Marketing

Content Marketing

Real-Time Media

Social Listening

Digital Out of Home

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CHANGE New ways to access information

CHANGE new ways to interact with the environment

CHANGE new ways to learn and know

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Elements of AR • Smartphone or Tablet (or PC, Notebook)

• Internet Access (3G, 4G,5G, wireless, wired)

• Digital Cameras (front & back)

• Location Identity: GPS, WiFi, NFC

• AR Apps

• Markers/Triggers (graphics, photos, digital watermarks, QR Codes)

• Authoring tools for Smartphones, tablets, desktop

• BSO’s (Love of Bright Shiny Objects)

• Imagination

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AUGMENTED reality levels Types

Level 0: Hyperlinks

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Level 1: Marker

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Level 2: Markerless

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Level 3: Augmented vision

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Eye wear Project Glass

©2012 Google

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Augmented Reality Applications • Medical

• Entertainment

• Military Training

• Engineering Design

• Marketing And sales

• Navigation & Information

• Etc.

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Medical

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Entertainment & Games

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Marketing And sales • Tobi.com Launches Augmented Dressing Room

http://www.youtube.com/watch?feature=player_embedded&v=E1T0egGgc5E

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Navigation & Information LAYAR Vision by Layar

LAYAR Vision by Layar Spyglass AR Kompass by Happy Magenta

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Augmented Reality in Library • Promote Digital Content

• Link to on-shelf resources

• Library Use Instruction

• Explore cataloging system

• Enhance resources

• Add multimedia “layers”

• Patron/library discussions

• Book reviews, social media

• AR Library tour

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References Abhishek Abhi. (13:05:09 UTC). Augmented reality The future of computing. Business &

Mgmt. Retrieved from http://www.slideshare.net/abhishekabhi1023/augmented-reality-

28193535

Blipps - Blippar. (n.d.). Blippar - Unlock the world around you ! Retrieved 3 February 2014,

from blippar.com/en/blipp

John Grozik. (17:20:22 UTC). Augmented Reality Workshop abridged. Design. Retrieved from

http://www.slideshare.net/DigitalDocent/augmented-reality-workshop-

abridged?from_search=21

Raúl Reinoso. (23:06:50 UTC). Augmented Reality and Education: Learning connected to life -

Reloaded. Technology. Retrieved from http://www.slideshare.net/tecnotic/augmented-

reality-and-education-learning-connected-to-life

Tobi.com Launches Augmented Dressing Room | Digital Buzz Blog. (n.d.). Retrieved from

http://www.digitalbuzzblog.com/tobi-com-launches-zugara-social-shopping/

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A Driving Force for National Science and Technology Capability

ส ำนักงำนพัฒนำวิทยำศำสตรแ์ละเทคโนโลยีแห่งชำติ 111 อุทยำนวิทยำศำสตรป์ระเทศไทย ถนนพหลโยธิน ต ำบลคลองหนึ่ง อ ำเภอคลองหลวง จังหวัดปทุมธำนี 12120

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