augmented reality: scrivere nell'aria
DESCRIPTION
Lezione di Augmented Reality Corso di Social Media Strategies Communication Strategies Lab (CSL) Università degli Studi di Firenze Dipartimento di Scienze Politiche e Sociali http://www.csl.unifi.it/TRANSCRIPT
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AugmentedCommunication
cristian continiCorso Digital Communication
Social Media StrategiesMisurare,strutturare e pianificare la presenza nel Web 2.0
Augmented Realityscrivere nell’aria
cristian contini
2014
“Quando il wireless sarà perfettamente applicato tutta la terra sarà trasformata in un enorme cervello, quale in effetti in effetti è, essendo tutte le cose particelle di un vero e ritmico insieme .... e gli strumenti attraverso i quali si deve essere in grado di fare questo saranno incredibilmente semplici rispetto al nostro presente telefono. L'uomo sarà in grado di portarne uno nel taschino del panciotto ".
1926: Nikola Tesla
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTSUPPORTSARE DEAD
• Vinyl• Cassette Tape• Mini-Disc• Laser DIsc• Compact Disc• DVD • HD-DVD• Print?
dematerializationlunedì 9 giugno 14
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PRINTPRINT
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINT
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINTPRINT#LASTPRINTISSUE
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINTPRINT#LASTPRINTISSUE
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINTPRINT#LASTPRINTISSUE
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINTPRINT#LASTPRINTISSUE
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
PRINTPRINTPRINT#LASTPRINTISSUE
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
2,700,000,000su una popolazione mondiale di 7.1miliardi
utenti internet nel mondo (stima 2013)
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
(long life to internet)
internet 1.0 = World Wide Web
lunedì 9 giugno 14
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multi-channel
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multi-channel
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multi-channel
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multi-channel
lunedì 9 giugno 14
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COMPUTERSARE DEAD
2014
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Gli utenti connessi a internet da devices mobile superano quelli connessi da computers desktop
http://www.wired.com/insights/2012/03/personal-cloud-2014/
http://gigaom.com/
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Gli utenti connessi a internet da devices mobile superano quelli connessi da computers desktop
http://www.wired.com/insights/2012/03/personal-cloud-2014/
http://gigaom.com/
lunedì 9 giugno 14
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In 2013, approximately 150 million tablets (up 38% year-over-year) are forecasted to ship globally worth an estimated $64 billion (up 28% from 2012) in potential end-user revenues, according to market intelligence firm ABI Research.
https://www.abiresearch.com/press/tablet-sales
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Object Hyperlinking
Grafical Tags
RFID
Object hyperlinking is a neologism that refers to extending the Internet to objects and locations in the real world. The current Internet does not extend beyond the electronic world.
from Internet of things to internet of everything
SMSVirtual Tags
http://en.wikipedia.org/wiki/Object_hyperlinking
Augmented Reality
radio frequency identification device
Matrix Codes, Qr Codes. AR Tags gps
Location based
Location based
Mixed Realitymulticanalità
AR marker
SpimeSensors
smart objects
NFCnear field communications
natural feature trackingAR object-recognition
AR people-recognition
Wearables
cloud
Augmented PrintAugmented Advertising
glasses lifestreaming
VirtualityVirtual Worlds
Immersivity
watch
domotics health monitor
iBeacon
3d printsmart people
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Since 1995, Gartner has used hype cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies.[2] Hype cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. According to Gartner, hype cycles aim to separate the hype from the reality, and enable CIOs and CEOs to decide whether or not a particular technology is ready for adoption. A longer-term historical perspective on such cycles can be found in the research of the economist Carlota Perez.
Gartner, Inc. (NYSE: IT) is an information technology research and advisory firm headquartered in Stamford, Connecticut. It was known as GartnerGroup until 2001.[
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Since 1995, Gartner has used hype cycles to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies.[2] Hype cycles also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted. According to Gartner, hype cycles aim to separate the hype from the reality, and enable CIOs and CEOs to decide whether or not a particular technology is ready for adoption. A longer-term historical perspective on such cycles can be found in the research of the economist Carlota Perez.
Gartner, Inc. (NYSE: IT) is an information technology research and advisory firm headquartered in Stamford, Connecticut. It was known as GartnerGroup until 2001.[
1. Technology Trigger: è il lancio della tecnologia che innesca l’interessa dei media;2. Peak of Inflated Expectations: e la fase in cui iniziano gli articoli con i commenti e le analisi in genere molto positive che
attivano delle aspettative “gonfiate” rispetto a quelle reali fra stakeholders e utenti3. Trough of Disillusionment: le “Inflated Expectations” in quanto aspettative esagerate, possono non corrispondere alle
verifiche successive su dati reali, e si generano nei media prima una serie di commenti sempre più negativi ( in genere non basati su analisi reali ma su quello che potremmo definire “aspettative negative” ), poi un progressivo disinteresse.
4. Slope of Enlightenment: nonostante la fase di silenzio dei media, la tecnologia che non è “vaporware” ma chepoggia su solide basi procede nella suo attestarsi anche grazie alla perseveranza delle aziende che continuano ad investire in ricerca e sviluppo.
5. Plateau of Productivity: dopo la fase di sperimentazione “silente” , la tecnologia si attesta come strumento efficace ed entra a pieno regime nei cicli produttivi. La nuova tecnologia viene data per scontata dai media che ne parlano solo in casi di ulteriori progressi tecnologici ( che ri-innesca un Sub hype cicle) o in caso di gravi fatti di cronaca o legati a Celebrity-adopters.
lunedì 9 giugno 14
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Agosto 2008lunedì 9 giugno 14
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Agosto 2009lunedì 9 giugno 14
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Agosto 2010lunedì 9 giugno 14
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Agosto 2011lunedì 9 giugno 14
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Agosto 2012lunedì 9 giugno 14
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Agosto 2013lunedì 9 giugno 14
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Luglio 2013
• Virtual Store Research: Exposes a shopper to a 3D simulated store environment to gauge their reaction. This is much easier and cheaper than building a mock-up and bringing the shopper to it.
• Retail Mobile Shopping (Nonpayments): Using a mobile device in the store to gauge where a shopper is at any moment in time and make appropriate offers in real time based on where a shopper is standing or what he or she is scanning with the device.
• Content Marketing: Assists with the creation and management of digital content in a marketplace that is becoming increasingly digital.
• Gamification: Making business processes and interactions “fun” and engaging by making them more like a game and less like an application.
• Augmented Reality: Driving consumer engagement through new technologies like Google Glass.
Trendslunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
mediated realityIl diagramma di Milgram
Mixed Reality
Realtà
Reality-Virtuality (RV) Continuum
Realtà Aumentata(AR)
VirtualitàAumentata
(AV)
RealtàVirtuale
R VRAVAR
http://en.wikipedia.org/wiki/Reality–virtuality_continuum
ImmersivismoAugmentazionismo
"Augmented Reality: A class of displays on the reality-virtuality continuum"
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biometrics
sensi & sensori
medical sensors
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biometricssensi & sensorimedical sensors
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biometricssensi & sensorimedical sensors
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biometricssensi & sensorimedical sensors
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biometricssensi & sensorimedical sensors
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biometricssensi & sensorimedical sensors
lunedì 9 giugno 14
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biometricssensi & sensorimedical sensors
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biometricssensi & sensorimedical sensors
lunedì 9 giugno 14
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biometricssensi & sensorimedical sensors
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http://edition.cnn.com/2010/TECH/05/03/smart.dust.sensors/index.html
internet of things
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http://edition.cnn.com/2010/TECH/05/03/smart.dust.sensors/index.html
internet of things
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http://edition.cnn.com/2010/TECH/05/03/smart.dust.sensors/index.html
internet of things
lunedì 9 giugno 14
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https://xively.com
lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA sensi & sensoriinternet of things
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA sensi & sensoriinternet of things
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http://youtu.be/z5MV0WkgvkQGESTURES
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http://www.rymble.com
http://youtu.be/tWAryzdOKfU
lunedì 9 giugno 14
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Qr Codes http://youtu.be/Ijfo0_jq5Dk
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Qr Codes http://youtu.be/7d-M_9cmUyw
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Qr Codes http://youtu.be/7d-M_9cmUyw
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Qr Codes http://youtu.be/7d-M_9cmUyw
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Qr Codes
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
mondiali 2010lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
mondiali 2010lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Emart Sunny Sale Campaign winned 5 Lions at the Cannes Lions 2012, 2 prizes at London International Awards and 7 prizes at Spikes Asia 2012
http://youtu.be/EvIJfUySmY0
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://youtu.be/DyGQWbvwpeI
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Qr Codes - Virtual Stores
http://youtu.be/fGaVFRzTTP4
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Qr Codes - Virtual Stores
Gebr Heinemann have 230 travel and duty free shops at 54 international airports in 22 countries : Frankfurt Airport first QR code virtual shopping
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Qr Codes - Virtual Stores
Gebr Heinemann have 230 travel and duty free shops at 54 international airports in 22 countries : Frankfurt Airport first QR code virtual shopping
India’s first QR Code virtual shopping wall in Terminal 3 of New Delhi’s Indira Gandhi International Airport
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Qr Codes - Virtual Stores
Gebr Heinemann have 230 travel and duty free shops at 54 international airports in 22 countries : Frankfurt Airport first QR code virtual shopping
India’s first QR Code virtual shopping wall in Terminal 3 of New Delhi’s Indira Gandhi International Airport
With 170 stores worldwide US based apparel brand Nautica has placed QR Code shoppable billboards at LaGuardia and JFK airports
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://youtu.be/4OZmbBPym1k
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Augmented Reality
“Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements.”
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postshttps://plus.google.com/+projectglass/posts
http://eyetap.blogspot.it Steve Mann
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postshttps://plus.google.com/+projectglass/posts
http://eyetap.blogspot.it Steve Mann
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postshttps://plus.google.com/+projectglass/posts
http://eyetap.blogspot.it Steve Mann
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postshttps://plus.google.com/+projectglass/posts
http://eyetap.blogspot.it Steve Mann
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postshttps://plus.google.com/+projectglass/posts
http://eyetap.blogspot.it Steve Mann
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postslunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/postslunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/posts
Diane von Fürstenberg
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/posts
Diane von Fürstenberg
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
https://plus.google.com/+projectglass/posts
Diane von Fürstenberg
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Diane von FürstenbergDiane von Fürstenberg
http://youtu.be/eneEmDtSvzIlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Diane von FürstenbergDiane von Fürstenberg
http://youtu.be/eneEmDtSvzIlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Diane von FürstenbergDiane von Fürstenberg
http://youtu.be/eneEmDtSvzIlunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Agosto 2013lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA http://youtu.be/RjNLvgqZgUI
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://youtu.be/pAC5SeNH8jwlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
“We still have a lot of work to do on mobile but at this point, we feel strong enough in our position that strategically we also want to start focusing on the next major computing platform that will come after mobile.Today’s acquisition is a longterm bet on the future of computing. I believe Oculus can be one of the platforms of the future.”
http://youtu.be/pAC5SeNH8jwlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
“We still have a lot of work to do on mobile but at this point, we feel strong enough in our position that strategically we also want to start focusing on the next major computing platform that will come after mobile.Today’s acquisition is a longterm bet on the future of computing. I believe Oculus can be one of the platforms of the future.”
http://youtu.be/pAC5SeNH8jwlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
“We still have a lot of work to do on mobile but at this point, we feel strong enough in our position that strategically we also want to start focusing on the next major computing platform that will come after mobile.Today’s acquisition is a longterm bet on the future of computing. I believe Oculus can be one of the platforms of the future.”
http://youtu.be/pAC5SeNH8jwlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AUGMENTED vs IMMERSIVITYgoogle vs facebook
Glasses vs Oculus
http://youtu.be/QVdQM47Av20lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AUGMENTED vs IMMERSIVITYgoogle vs facebook
Glasses vs Oculus
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebook
http://youtu.be/QVdQM47Av20lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AUGMENTED vs IMMERSIVITYgoogle vs facebook
Glasses vs Oculus
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebookhttp://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
http://youtu.be/QVdQM47Av20lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AUGMENTED vs IMMERSIVITYgoogle vs facebook
Glasses vs Oculus
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebookhttp://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
http://youtu.be/QVdQM47Av20lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
AUGMENTED vs IMMERSIVITYgoogle vs facebook
Glasses vs Oculus
http://en.wikipedia.org/wiki/List_of_acquisitions_by_Facebookhttp://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
http://youtu.be/QVdQM47Av20lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA immersività
GESTURES
https://www.leapmotion.com
http://youtu.be/NHBF2I4WQi4lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
GESTURES
http://youtu.be/q72iErtvhNclunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
http://youtu.be/gWE91IB9QMIlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
http://youtu.be/gWE91IB9QMIlunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
https://highfidelity.iohttp://youtu.be/ZxTSbMU_XWw
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA Immersività
https://highfidelity.iohttp://youtu.be/ZxTSbMU_XWw
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA WeARable
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Augmented Reality
Location based
• Posizione con GPS/giroscopio/magnetometro
• Poi - Dati Georeferenziati
• Marker Markerless Image Tracking
• 3d Object Tracking
• People Tracking
• Overlay Live video 3D / Audio 3d
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Augmented Reality
Image Based• Marker Markerless Image Tracking
• 3d Object Tracking
• People Tracking
• Overlay Live video 3D / Audio 3d
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Applicazioni AR/AA• Comunicazione • Marketing
• Produttività• Commercio• Turismo / Marketing Territoriale
• Medicina• E-learnig/Formazione• Arte• Beni Culturali
• Architettura• Eventi• Games
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Augmented Reality Apps
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
Augmented RealityImage Based apps
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://www.spam-magazine.comhttp://www.augmentedadvertising.com/2012/12/spamagazine/
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://www.spam-magazine.comhttp://www.augmentedadvertising.com/2012/12/spamagazine/
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
lunedì 9 giugno 14
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CRISTIAN CONTINI - AUGMENTED REALITY - SCRIVERE NELL’ARIA
http://www.augmentedadvertising.com/http://twitter.com/augmentedadvert
Cristian Contini
lunedì 9 giugno 14