aula logistica aplicada a e-business - parte 01 - abner debiasi
DESCRIPTION
Material para o curso de MBA em Marketing Digital da Faculdade PitágorasTRANSCRIPT
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Conhecer e viver aquilo que você vende.
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O QUE SEU CLIENTE BUSCA
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É o que distingue um de um seguidor.
Steve Jobs
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PODE ALCANÇAR A LIDERANÇA?
Traçar objetivos
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OFF - ON
INOVAR
COPIAR
CRIAR
MODELO DE NEGÓCIO
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Planejamento Objetivos
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Planejamento Objetivos PROSPECÇÃO E RELACIONAMENTO
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Incentivos por volume
Rebates
Redução do custo frete
Propaganda
Lançamentos
Compras
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Tempo de reposição
Aging
Taxa de retorno
Baixo giro
Custo estoque
Compras
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KPIs
Mensurando o desempenho
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Projeções de Compras
Plamejamento + Objetivos
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FAZENDO ALGO INTERESSANTE!
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Como e Por que?