Auteur Theory

Auteurs

Hype Williams

Hype Williams is an American director(short films and music videos), film producer and screen writer.

About himHype is most known for his filmography and the directing of famous rap and R&B artists music (such as Beyonc, Kanye West and Jay Z) He is best known for his distinguished look of the fish eye lens on most of his videos. Hype has also directed some short films in his careerHe has won many awards for his music videos such as BillboardMusic Video Award for Best Director of the Year

Famous music videos

Beyonc Drunk in LoveFuture I won Kanye West All of the lights Ke$ha We R Who We RKanye West HeartlessNicki Minaj Stupid Hoe

Frequent techniques Popular locations in america (eg LA, California, Florida etc)Artist focussed in most of the videos (eg Drunk in Love) Some concept techniques (eg Ke$ha we R who we R)Editing techniques including flashing lights and imagesThe artists lip sync (eg Nicki Minaj Stupid Hoe) The song and artist choices are usually well know and tend to be rappers (eg Nicki Minaj, Knaye West, Future etc)

Example of music video

Kanye West All of the Lights

Anthony Mandler

Famous music videosRihanna DiamondsJustin Bieber As long as you love meFergie Big girls dont cryTaylor Swift I knew you were troubleEminem Beautiful

Frequent techniquesMany artist focussed videos Slow motion shots used as a frequent techniqueUses a variety of narrative and concept videos Uses natural shot e.g. Diamonds RihannaShots with low key lighting

Example video

Rihanna - Diamonds