aws media day-aws media service를 활용한 새로운 aws 미디어 워크플로우(aslam khader...

Aslam Khader, Chief Product Officer, AWS Elemental

AWS Elemental Media

Services

OTT makes up

15% of industry

revenues

OTT growingat

almost 10x the

pace of payTV

Within 5 years

could make up 1/3

of the market

Premium Video is an industry in transition

Source: ABI Research, Over the Top (OTT) and Multiscreen Video Services 2017

V TyaP/TT O%

AMAZON CONFIDENTIAL 2

Video application use cases converging beyond M&E

CORPORATE

COMMUNICATIONS

MARKETING

EVENTSGAMING SURVEILLANCE


But today’s infrastructure is still toocomplex

Business & Control Systems: CMS – MAM – OVP – MSP, etc

C A P T URE IN G E S T PR O C E SS & S T O RE DE L I V E RY DI SP L A Y

Tr a n s c o d i n g En c o d i n g Co n t e n t O r i g i n

S t o r e A dI n s e r t i o n

Mon t h s a n d y e a rs to d e ploy



Launched On AWS.AMAZON.COM on Nov 27

Insert the intro video to media services here

AMAZON CONFIDENT IAL 6

Broadcast quality workflows in minutes

C A P T URE IN G E S T PR O C E SS & S T O RE DE L I V E RY DI SP L A Y

Me d i a C o n v e rt Me d i a L iv e Me d i a P a c k a g e Me d ia S t o r e Me d i T a i l o r

Business & Control Systems: CMS – MAM – OVP – MSP, etc


Integrate with COMPLEMENTARY AWS

SERVICES

Amazon Rekognition VideoAutomatic speech recognition

Amazon TranslateNatural and fluent languagetranslation

Amazon TranscribeAutomatic speechrecognition

New ML/AI services announced at re:Invent

AmazonCloudFront

AmazonRoute 53

AmazonDirect Connect

AWSLambda

AWSCloudFormation

AmazonCloudWatch


AWS Media ServicesAvailability

New AWS Media Services leverage other AWS services “under the hood”

Rapid regional expansion to make every Media Service availablein

every AWS region where the technical dependences aremet

by NAB (April2018)

Focus on the AWS Korea Region:

• MediaConvert, MediaPackage andMediaStore

will be available in Q1

• MediaLive andMediaTailor

will be available in Q2


STORAGE

File-basedMe dia

AmazonS3

VOD ORIGIN

STORAGE

AWS ElementalMediaTailor

PERSONALIZATION & MONETIZATION

LIVE VIDEO PROCE SSING

AWS ElementalMediaLive

AWSElementalMediaPackage

JUST IN TIME PACKA GING & ORIGIN

AWS ElementalMediaStore

MEDIA OPTIMIZED ST ORAGE & ORIGIN

AWSElementalMediaConvert

FILE-BASED PRO CESSING

AWS ElementalLive

ON-PREMISES EN CODING

AmazonCloudFront

CDN

AmazonCloudFront

CDN

AWSLambda

WORKFLOW

AmazonS3

VOD ORIGIN

Managed Netw ork

DISTRIBUTIO N

DEVICESLive Channel

SOURCE

Live Video

Workflow

Video

On-demand

Workflow

New AWS Elemental Media Services in theworkflow

AMAZON CONFIDENTIAL

STORAGE

File-basedMe dia

AmazonS3

VOD ORIGIN

STORAGEMEDIA OPTIMIZED ST PERSONALIZATIONORAGE & ORIGIN & MONETIZATION

AWS Elemental AWSElementalMediaStore MediaTailor


FILE-BASED PRO CESSING

AmazonCloudFront

CDN

AWSLambda

WORKFLOW

AmazonS3

VOD ORIGIN

Managed Netw ork

DISTRIBUTIO N

DEVICES

SOURCE ON-PREMISES EN LIVE VIDEO PROCE JUST IN TIME PACKA CDN CODING SSING GING & ORIGIN

Live VideoWorkflow AWS Elemental AWS Elemental AWS Elemental Amazon

Live Channel Live MediaLive MediaPackage CloudFront

Video

On-demand

Workflow

New AWS media services in the workflow

AMAZON CONFIDENTIAL

Serverless

Any file-to-file use case

All video markets

PAYU library conversion

Immediacy of transcode


On-demand video workflows – Cloud Enables:

“With our ability to provide programmers with live and on-demand channel playout using AWS Media Services, Qello makes it easy for content program-mers to get new services running.”- Brian Lisi, CEO of Qello

Challenges of on-Prem Transcoding

Set up and manage

physical infrastructure

Scaling is

challenging; build

for peak

Large investments

upfront


Challenges of current Cloud Transcoding Solutions

Not suited for broadcast grade video and quality

Limited scalability and spotty support

Complicated pricing and manual on-boarding issues

Not easy to build end to end workflows


AWS Elemental MediaConvert

AWS Elemental MediaConvert is a file-based video processing service

that allows anyone, with any size content library, to easily and reliably

transcode on-demand content for broadcast and multiscreen delivery

Access to professional grade video features andquality

No set up or management of underlying infrastructure

Automatically scales in response to variations in incoming video

volume

Ability to manage capacity and jobs processed in parallel allows scaling

up to thousands of assets


MediaConvert concepts

JOB TEMPLATE

METADATAOTHERJOB

CONFIG.

INPUT 1

INPUT CONFIGURA

TION

HLS OUTPUTGROUP

PRESET 1

PRESET 2

PRESET n

INPUT MEDIAASSET(S)JOB 1

INPUT 1

INPUT FILE 1

INPUT CONFIGURA

TION

HLS OUTPUTGROUP

OUTPUT 1

OUTPUT 2

OUTPUT n

METADATAOTHERJOB

CONFIG.

QUEUE(S)

Manage resources for parallelprocessin g of jobs

NOTIFICATIONS ANDMETRICS

DOWNSTREAM PROCESSIN G

TRANSCODED MEDIA INS3

Amazon CLOUDWAT CH

Email

SMS

LAMBDA

SQS

HTTP/HTTPS

Application


Typical workflow using MediaConvert

ORIGINATION AND DISTRIBUTIONSTORAGE

Notification through

CloudWatch events

Media Files

SOURCE

DEVICES

Amazon S3

AmazonCloudWatch

AWSElementalMediaStore

AmazonCloudFrontAmazon S3


FILE-BASED CONVERSION

Watchfolder

Amazon Lambda

Publish

Amazon Lambda


STORAGE

File-basedMe dia

STORAGE PERSONALIZATION & MONETIZATION

AWSElementalMediaTailor

LIVE VIDEO PROCE SSING



JUST IN TIME PACKA GING & ORIGIN

AWS ElementalMediaStore

MEDIA OPTIMIZED ST ORAGE & ORIGIN

AWS ElementalLive

ON-PREMISES EN CODING

AmazonCloudFront

CDN

Managed Netw ork

DISTRIBUTIO N

DEVICESLive Channel

SOURCE

Live Video

Workflow

Video VOD ORIGIN FILE-BASED PRO WORKFLOW VOD ORIGIN CDNCESSING

On-demandAmazon AWS Elemental AWS Amazon Amazon

Workflow S3 MediaConvert Lambda S3 CloudFront

New AWS Elemental Media Services in theworkflow

AMAZON CONFIDENTIAL

More dynamic events

Flexible Ultra HD & HDR

Converging IP Headend

PAYG disaster recovery

Integrated live-to-VOD


Live & linear video workflows – Cloud Enables:

“Working with these new med ia services has enabled us to f ree up time to build up redun dant workflows quickly and e asily as well as to focus on in novating new services and en hancing our existing offers.”- Marco de la Cruz, Sub-Direc

tor, Cinépolis KLIC

AWS Elemental MediaLive

Built for broadcast workload requirements

Streamlined setup and operation Channel

or event-based pricing

AWS Elemental

MediaLive

LIVE VIDEO PROCESSING

AWS Elemental

MediaPackage

JUST-IN-TIME PACKAGING & ORIGIN

Amazon

CloudFront

CDN

Live TV

INPUT

Amazon

Direct Connect

DATA TRANSFER DEVICES

AMAZON CONFIDENTIAL

Distribute content to multiple delivery protocols &

content protection standards

Add live-to-VOD capabilities Multi-

AZ redundancy, elastic scale

Pricing on video ingested and originated

AWS Elemental MediaPackage

LIVE VIDEO PROCESS INGA KA

GINGCDN

AmazonCLOUDFRONTLive Channel

SOURCE DISPLAY DEVICES

Multiple OTTdevices

AWS Elemental

MediaLive


AWS Elemental

MediaPackage

JUST-IN-TIME PACKAGING & ORIGIN

LIVE

AMAZON CONFIDENTIAL

Access a durable high performance storage tier

Transitioned to S3 in minutes for durability

Integrates with any CDN

Simple integration

Priced on data GBs ingested

AWS Elemental MediaStore

SOURCE

FILE

LIVECDN

AmazonCLOUDFRONT

DISPLAY DEVICES

Multiple OTTdevices

AWS Elemental

MediaLive


AWS Elemental

MediaStore

MEDIA-OPTIMZED STORAGE & ORIGIN

AMAZON CONFIDENTIAL

Use Case: Premium video with encoders at source delivering OTT to consumers

Workflow: Create ABR bouquet on ground and deliver using MediaStore as an efficient origin

Live Workflow with Encoding on Ground

Live Channel

SOURCE

AWSElementalMediaStore


AWS ElementalLIVE

LIVE VIDEOPROCESSING CDN

AmazonCloudFront

DISPLAY DEVICES

AMAZON CONFIDENTIAL

Use Case: (v)MVPD adding multiscreen to their offerings

Workflow: Source channels into AWS, transcode in MediaLive, package to multiple devices, secure,

originate in MediaPackage and deliver from the cloud

Typical Pay-TV Workflow

CDN

AmazonCloudFrontLive Channel

SOURCE DISPLAY DEVICES

Multiple OTT Devices


ORIGINATIONAND PACKAGING



AWSElemental

LIVE


AMAZON CONFIDENTIAL

Personalized viewing

experiences

Increased content value

Deep analytics Improved

ad-experience Greater

monetization


Personalization video workflows – Cloud Enables:

“We used the new AWS Elemental Media Tailor service, which allows us to deliver targeted ads that seamlessly inserted into the main content for a great viewer experience … I am confident AWS Media Services is the path to use the cloud for live streaming at scale.”

- Greg Hart, Global Head of

Amazon Video

Evolution of OTT Advertising

Burnt-in static ads

Client-sideadvertisinginsertion

2007 2012

Server-side2017 advertising

Insertion


AWS Elemental MediaTailor

AWS Elemental MediaTailor is a content personalization and monetiza

tion service that allows customers to implement server-side ad insertion

while maintaining high quality of service

Ads are better monetized, more consistent in video quality and

easier to manage across multi-platform environments

Managed transcoding provides a better userexperience

Standards-based client and server-side adreporting within a

single service

More control over the player, origin and CDN while providing a

better end-viewer experience at scale


REGION

AWS Elemental MediaTailor Typical Workflow (Live)

Video with SCTE 35/104Personalized

manifest

*.m3u8 (not

cacheable)

VAST request &

response (which ad

should I show for

this user?)

Conditioned manifest with

ad markers

Manife

stca

che

ON-THE-FLY/MANAGED TRANSCODING

UDF

Amazon ETS Amazon S3

AWS Elemental MediaTailor

CDN

AmazonCLOUDFRONT

DEVICES

DFP, Freewheel or

other ADS

ADS

AWS ElementalLIVE


AWS ElementalDELTA

VIDEO DELIVERY PLATFORM

AWS ElementalMediaTailor

MANIFEST MANIPULATION

Fetch ad segments

(cacheable on CDN)

Fetch content

segments (cacheable on

CDN)

Hybrid client-side

and server side

reporting

AMAZON CONFIDENTIAL

Shorten time-to-market,

test out newapproaches

Automate the supply chain

Global availability instantly,

with no commit

Build for one region and you

have built for “all”

Focus your resourceson

your media needs

Stop maintaining data centers

Media Infrastructure migrating to theCloud

Trade capital expense for

variable expense

Pay for media you store

and process as you go

Benefit from massive economies of scale

AWS helps you adapt media

storage and computeneeds

Stop guessing capacity


Handle unpredictable

and bursty medianeeds

AI/ML & Media Workflows

Enriching content and making it morevaluable

• Using Rekognition for Video, Transcribe and Comprehend

• Celebrities/people/objects/scenes/topics

Clip production for personalization services

• Using Rekognition Video with people and actions

Auto Caption generation for global reach

• Using Transcribe on audio

• Using Translate for different languages

Creating ad pods in media for more effective monetization

• Using Rekognition Video, Transcribe, Comprehend


Using AL/MI in M&E

Home security for safety and detection

• Rekognition Video

Government for improved security

• Surveillance

• Using Rekognition Video with people and actions

Education and Enterprise for globalreach

• Using Transcribe on audio

• Using Translate for different languages

• Polly for voice interface

Only limited by your imagination


Using AL/MI in Media

Asset Clipping Workflow

AWSElemental

MediaStore

MEDIA-OPTIMIZED STORAGE

Media

SOURCE

AWSElemental

MediaConvert

FILE-BASED PROCESSING

User

ASSET SEARCH

Media

CLIPPED MEDIA

AWSElemental

MediaStore

MEDIA-OPTIMIZED STORAGE

Ingest

Select

CREATE JOB

Start:00:01::13

End:00:02:34

Code:h264… Container:mp4..

Cliptime-codes, JobParameters

AmazonCloudFront

CDN

Clip / Deliver

AmazonCloudSearch

ANALYTICS

AmazonCloudSearch

ANALYTICS

AmazonRekognition

ANALYTICS

DISPLAY DEVICES


Open Caption Generation from Audio

Media (audio)

Source

JSON -> SRT SW

Text ConversionAudio to

Burned in

Captions

AmazonTranscribe

Artificial Intelligence

AWSElemental

MediaConvert


Media +Burned-In Captions

Output


Open Caption Generation from Audio

Media (audio)

Source

JSON -> SRT SW

Text ConversionAudio to

Burned in

CaptionsAmazon

Transcribe


AWSElemental

MediaConvert


Media +Burned-In Captions

Output

AmazonTranslate


AmazonPolly


Translate text

to additional

languages

Text to Speech

in additional

languages

JSON -> SRT SW

Text Conversion

Media +OTT Captions

Output

AWSElemental

MediaLive


AWSElemental

MediaStore


Media +Sidecar Captions

Output

AudioConversion Audio Sync

Audio Muxing


AWS MediaServices

Launch Partners

AMAZON CONFIDENTIAL

NASA/JPL

38

aws media day-aws media service를 활용한 새로운 aws 미디어 워크플로우(aslam khader...

Technology