PACO NATHAN

AWS Start-Up Project, Santa Monica 2007-10-23

Using AWS

HeadCase Humanufacturing

•  Technology start-up based in LA

•  Founded 2006-06, A series funding

•  8 employees, plus contractors

•  TrueVentures early-stage portfolio http://trueventures.com

Early-Stage Strategy

•  Enter market early, limited budget, speculative approaches

•  “Fail fast”: see what sticks among customers

•  Hopefully some aspect scales rapidly, unexpectedly

•  Avoid getting locked into SLAs

(T2 script, IMSDB.com)

(T2 poster)

(Facebook text)

(Facebook screen) Wall-to-Wall Dialog:

(SecondLife text)

(SecondLife screen)

Whether people are involved in a web community, a social network, an online game, a virtual world... they are still people - as projections of persona - interacting online.

If we could model that interaction as screenplays, we would be much closer to generating characters for virtual worlds.

(edit sources)

• 

(tag cloud)

(hood graph)

System Architecture

SQS Message Queues

Open Source: DJOP

http://code.google.com/p/djop

Java-based job orchestration SQS, S3, and optionally EC2

• Florian Leibert (AWS infrastructure, open source) • Paco Nathan (system arch, apps, integration) • Stephen Newman (network operations)

PACO NATHAN paco@headcaselabs.com

http://headcaselabs.com