aws summit stockholm · 2020-01-15 · aws global summits are free events designed to bring...

AWS Summit

Stockholm13 May 2020

Stockholmsmässan

globalsponsorships

Sponsorship Prospectus

TABLE OF CONTENTS

AWS Global Summits 2020 Overview 3

Event Details 4

Why Sponsor AWS Summit Stockholm 2020 5

Audience Profile 7

Sponsor Package Overview 8

Marketing Promotional Opportunities 14

FAQs 15

Next Steps 16

2 Interested in Sponsoring? Contact [email protected]

mailto:awssummit-sponsorship-emea%40amazon.com?subject=Interested%20in%20sponsoring%20Stockholm%20Summit

AWS Global Summits are free events designed to bring together the cloud computing community to connect, collaborate, and learn about AWS.

Over 40 summits are held in major cities around the world and attract technologists from all industries, segments, and learning levels who want to find out how AWS can help them innovate with speed and deliver services with scale, flexibility, and reliability.

In 2020, 74,000+ attendees, business users and developers across 14 EMEA Summits will benefit from technical content that covers AWS core topics and embraces the emerging technologies we are developing.

Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps

EVENT OVERVIEW



AWS Summit Stockholm 2020

13 May 2020Stockholmsmässan

5000+ Attendees

12 May

18:00 - 20:00 Exhibitor Move in

13 May

07:00 - 08:00 Exhibitor Move in08:00 Registration08:00 Expo10:00 - 11:00 Keynote11:15 - 12:00 Breakout Sessions12:00 - 13:00 Lunch13:00 - 16:00 Breakout Sessions16:00 - 17:00 Exhibitor Move out

EVENT DETAILS

4

Agenda timing subject to change.




Sponsoring AWS Summit Stockholm 2020 gives you direct access to 5000+ targeted attendees focused on growing their business on the AWS cloud.

A variety of sponsorship packages are offered to meet your objectives and budget - all including opportunities to engage with attendees, expose your brand and generate leads.

WHY SPONSOR AWS SUMMIT STOCKHOLM 2020


Brand Exposure to 5000 Attendees

AWS Summit Stockholm is growing 11% YoY,

increasing from 4500+ attendees in 2019.

Making it the biggest B2B tech event in Sweden.

Generate Leads Over 8,000 leads

were captured by AWS Summit Stockholm

2019 sponsors

Thought Leadership OpportunitiesDedicated speaking sessions for Platinum and Gold sponsors

Engage with AttendeesAWS Summit Stockholm 2020 gives you the ability to engage face to face with attendees through 10 hours of Expo Environment




GLOBAL SPONSORS

GOLD SPONSORS

SILVER SPONSORS

BRONZE SPONSORS

PL ATINUM SPONSORS


AWS SUMMIT STOCKHOLM2019 SPONSORS


36+23+16+11+14+M 49+24+3+2+22+M37+22+21+20+M37+19+11+6+27+M 39+12+5+4+40+MLevel ofAWS Usage Job Role Company

TypeCompany

SizeIndustry

AUDIENCE PROFILE

*Based on AWS Summit Stockholm 2019 Attendance Data. AWS Summits target a technical audience, typically over half of the attendeesare from a Developer or IT professional background. Sponsors are encouraged to tailor their presence to this audience.

36% Run multiple production workloads

on AWS

23% Evaluating / experimenting on AWS

16% Run a production workload on AWS

11% Run dev / test workloads on AWS

14% Do not use today

37% Developer / Engineer

19% IT Professional / Technical Manager

11% Solutions or System Architect

6% Advisor / Consultant

27% Other

49% Enterprise

24% Small-Medium Business

3% Education

2% Government / Public Sector

22% Other

37% 1 - 100 Employees

22% 101 - 1000 Employees

21% 1001 - 10,000 Employees

20% 10,001+ Employees

39% Software & Internet

12% Financial Services

5% Professional Services

4% Computers & Electronics

40% Other




SPONSORSHIPPACKAGES OVERVIEW


Platinum* Gold* Silver Bronze Training Partner

Exhibitor Elements

Turn-Key Booth incl Flooring / Lighting 25 sqm 15 sqm 9 sqm 4 sqm

Are you an official

AWS TrainingPartner (ATP)?

Contact us for exclusive ATP Sponsorship

Opportunities

Graphic Production • • • •

Furnishings • • • •

AV Screen Screen Screen Screen

Lead Capture Device(s) 4 3 2 1

Wi-Fi • • • •

Hardwire Internet •

Booth staff registration 8 6 4 2

Private Meeting Space • •

Attendee Engagement

Ability to Invite Customers & Prospects to Event • • • •

Staff Lunch • • • •

Reserved Keynote Seating 4

Advance Access to Registrant Company List • •

Demographic Audience Reports - Pre and Post Event • • • •

* - Available to Advanced and Premier APN Partners** - Partner Qualification Required



Platinum* Gold* Silver Bronze Training Partner

Awareness & Promotion

Website Brand Recognition • • • •

Are you an official

AWS TrainingPartner (ATP)?

Contact us for exclusive ATP Sponsorship

Opportunities

Mobile App Brand Recognition • • • •

Keynote Recognition • • • •

On-Site Recognition • • • •

Logo Inclusion in Summit Email (Pre or post) • •

Co-branded Email (Invitation/Thank you) •

** APN Partner Concierge Campaign • • • •

** APN Marketing Central Assets • • • •

** AWS Marketplace Benefits • • • •

** AWS Competency Benefits • • • •

Thought LeadershipSpeaker Passes 2

Speaking Session 45 mins

Sponsorship ManagementAccess to a Centralized Exhibitor Resource Center (ERC) • • • •

Best Practice Guidance • • • •

Ongoing Planning Support • • • •

MPO Option to Purchase MPOs • • • •

SPONSORSHIP COST $55,000 $30,000 $22,000 $15,000

SPONSORSHIPPACKAGES OVERVIEW


* - Available to Advanced and Premier APN Partners** - Partner Qualification Required


https://2020emeasponsorship.s3.eu-west-2.amazonaws.com/APN+PARTNER+CONCIERGE+CAMPAIGN+-+AWS+Summits+EMEA+2020.pdf

https://2020emeasponsorship.s3.eu-west-2.amazonaws.com/APN+MARKETING+CENTRAL+PROMOTION+-+AWS+Summits+EMEA+2020.pdf

https://2020emeasponsorship.s3.eu-west-2.amazonaws.com/AWS+MARKETPLACE+PROMOTION+-+AWS+Summits+EMEA+2020.pdf

https://2020emeasponsorship.s3.eu-west-2.amazonaws.com/AWS+COMPETENCY+PROMOTION+-+AWS+Summits+EMEA+2020.pdf



Exhibitor Elements

• 25sqm Customisable Turn-Key Booth incl Flooring and Lighting• Graphic Production - Sponsor to provide artwork for AWS

Approval• AV - One Wall Mounted Screen (approximately 40")• 4 Lead Capture Device(s)• Wi-Fi• Hardwire Internet• 8 Booth Staff Registration• Dedicated Meeting Room within Expo for 6 Persons

Attendee Engagement

• Ability to Invite Customers & Prospects to Event• Staff Lunch• Reserved Keynote Seating for 4• Advance Access to Registrant Company List (No Other

Information Will be Provided)• Demographic Audience Reports - Pre and Post Event

Thought Leadership

• 45 minutes Speaking Session - Customer Case Study Required• 2 Speaker Passes


• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• Logo inclusion in Summit Email (Pre or Post)• Co-branded Email (Invitation/Thank you)• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits

Sponsorship Management

• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls

(these are group calls)

MPO

• Option to Purchase MPOs

PLATINUM PACKAGE$55,000Available to Advance and Premier APN Partners

** - Partner Qualification Required

Interested in Sponsoring? Contact [email protected]







Exhibitor Elements

• 15 sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS

Approval• AV - One Wall Mounted Screen (approximately 40")• 3 Lead Capture Device(s)• Wi-Fi• 6 Booth Staff Registration• Dedicated Meeting Space within Booth for 4 Persons

Attendee Engagement

• Ability to Invite Customers & Prospects to Event• Staff Lunch• Advance Access to Registrant Company List (No Other

Information Will be Provided)• Demographic Audience Reports - Pre and Post Event


• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• Logo inclusion in Summit Email (Pre or Post)• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits




MPO


GOLD PACKAGE$30,000Available to Advance and Premier APN Partners








SILVER PACKAGE$22,000



Exhibitor Elements

• 9sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS

Approval• AV - One Wall Mounted Screen (approximately 40")• 2 Lead Capture Device(s)• Wi-Fi• 4 Booth Staff Registration

Attendee Engagement

• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event


• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits




MPO








BRONZE PACKAGE$15,000



Exhibitor Elements

• 4sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS

Approval• AV - One Wall Mounted Screen (approximately 40")• 1 Lead Capture Device(s)• Wi-Fi• 2 Booth Staff Registration

Attendee Engagement

• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event


• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits




MPO








MPOs

Marketing Promotional Opportunities (MPOs) are à la carte enhancements available only to contracted sponsors, relevant to each individual AWS Summit program and venue.

MPOs are designed to customize and enhance a sponsor’s participation through unique engagement, brand awareness and experience opportunities. MPOs are available on a first come, first serve basis.

MPOs are not offered at all programs. Where available a list of MPOs will be communicated direct to sponsors approximately 2-3 months prior to the event.

Available in 2020

14




FAQsOverview Why Sponsor? Audience Packages FAQsMPOs Next Steps

AWS sponsorships are reserved for APN Partners with some packages requiring APN Tier Qualification. Not an APN Partner? Learn more here: https://aws.amazon.com/partners/.

All AWS sponsorships are contracted adhering to the AWS Global Sponsorship Terms & Conditions.

All sponsors will be expected to comply with the AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines. AWS reserves the right to request sponsor code of conduction changes if sponsor is found to be in violation.

All sponsor branding, presentations and giveaways will be held accountable to APN Partner Marketing Guidelines. AWS reserves the right to request branding changes and or the removal of giveaways if items are found to be in violation.

AWS Sponsorship EligibilityAWS Sponsorship Terms & Conditions

AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines APN Marketing Guidelines


https://aws.amazon.com/events/sponsorship/

https://aws.amazon.com/events/sponsorship/

https://2020emeasponsorship.s3.eu-west-2.amazonaws.com/AWS+EMEA+Sponsorship+Program+-+Exhibitor+Rules+%26+Guidelines.pdf



https://aws.amazon.com/partners/logo-guidelines/

https://aws.amazon.com/partners/logo-guidelines/



12 weeks prior 6 weeks prior 5 weeks prior 3 weeks prior 2 weeks prior 1 week prior

Exhibitor Resource Center (ERC)You will receive log in details for the Exhibitor Resource Center (ERC) to help you prepare for your presence at the AWS Summit

GraphicsSubmit your booth artwork for AWS content review and graphic production

Additional InternetOrder dedicated internet if required for your demos

Shipment InformationEnsure you know where to send any collateral required for your booth

Exhibitor Booth Staff PassesEnsure that all of your booth staff have been registered using the booth staff passes

MPOsMarketing & Promotional Opportunities will be released for each region approximately 2/3 months out from the event

Promotional MaterialSubmit examples of your promotional material, collateral and giveaways for review

Lead RetrievalOrder additional lead retrieval if required

KBYG EmailAll booth staff pass holders will receive a Know Before You Go Email with relevant information one week prior to the event

Note: These dates are generic. As soon as you sign your contract exact deadlines and deliverables will be provided.

Need additional information? Contact [email protected] for questions.

Ready to secure a sponsorship package? Sponsorships are available on a first come, first serve basis. Sponsorships will be contracted via a consolidated, single EMEA Summit sponsorship agreement. Secure your sponsorship package now. [email protected]

Sponsorship sales open November 20, 9am CET. Sponsorship requests prior to this date and time will not be valid.


NEXT STEPS

mailto:AWSSummit-Sponsorship-EMEA%40amazon.com?subject=

mailto:AWSSummit-Sponsorship-EMEA%40amazon.com?subject=


AWS Summit

Stockholm13 May 2020

Stockholmsmässan

globalsponsorships

Thank You!We look forward to working with [email protected]

mailto:awssummit-sponsorship-emea%40amazon.com%20?subject=

aws summit stockholm · 2020-01-15 · aws global summits are free events designed to bring...

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