azure and the cloud white paper - ethos

Ethos Technologies ©2010

Cloud ComputingWhite Paper


Contents• Why the Cloud?• Benefits and Issues• Azure Introduction• Alternative Cloud Platforms• Ethos in Cloud Computing(Case

Studies)• XLR8


Why the Cloud?


Why the Cloud?• Enterprises are seeing early benefits of cloud

computing:– Productivity

• Quicker time to market, Fast updates• Anywhere access• Elasticity

– Infrastructure Advantages• Reliability and Fault Tolerance• Faster Deployment• No patching or maintenance

– Economics• Low cost of entry• You pay for what you use


“

”

Why the Cloud?

By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets

The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications


Benefits and Issues


Cloud Benefits• Simplifies and Optimizes IT• Public cloud business models allow IT

organizations to defer costs today. Long term, overall IT prices will stabilize

7


• On demand, self-service business models increase IT agility

• Enables Faster ROI through better resource management

• Cloud computing vendors employ highly skilled IT professionals to operate their service

8

Cloud Benefits


• As cloud computing trust increases, IT organizations will use cloud services as a disaster recovery option

• Public and externally facing private clouds can more easily support a mobile workforce

9

Cloud Benefits


Cloud Benefits - Real-world Cost Analysis• Customer:– Seamless and predictable scale up ability.– Very low starting cost with 99.9% availability.

• Ethos(ISV):– Easy to develop and maintain.


20,000 40,000 100,000 500,000 1,000,000

$798 $1,198 $2,574

$10,747

$21,093

$5,708 $5,708 $5,708

$16,541

$30,082

Azure Cost per monthLegacy Cost per month

Registered Users

Operation Cost


Cloud Benefits - Real-world Performance Analysis• For very limited service requests, Azure-based solution

takes slightly longer time to response than self-hosted solution.

• When more service requests come in, response time of self-hosted solution’s longest transaction will be longer. Meanwhile, response time of Azure-based solution’s longest transaction looks comparatively steady.

• When service requests increase rapidly, transaction rates of self-hosted solution drops down very fast, meanwhile transaction rates of Azure-based solution looks comparatively better.


50 req 100 req 200 req 400 req 700 req 1050 req 1400 req 1750 req

Legacy Trans Rate

Azure-based Trans Rate

Legacy Trans Time

Azure-based Trans Time


• Shared Infrastructure• Consumption-based pricing• Improved Business Continuity and

Elasticity

15

Cloud Issues


Azure Introduction

Azure Platform Overview


Alternative Cloud Platforms


A Simple Market Quadrant

Vertically IntegratedPlatform Niche PlayerPay As You Go

Buy Up-front

MicrosoftGoogle

Salesforce

AmazonMosso

VMWareAppistry

Trad Vendorv.Future


VM

EC2

Alternative Cloud PlatformsAmazon Web Services• Elastic Compute Cloud (EC2) provides VMs that

can run Linux or Windows

Linux or Windows

Windows Azure Fabric

VM

Windows Server 2008

Windows Azure

Storage

Windows Azure CTP

Your Applicati

onYour

Storage

Your Applicati

on


Alternative PlatformsOther Amazon Web Services technologies

Amazon Web Services

Windows Azure

Blob storageSimple Storage Service

(S3)Elastic Block Store

Windows Azure Storage Blobs

Scale-out storage SimpleDB Windows Azure Storage Tables

Queues Simple Queue Service (SQS)

Windows Azure Storage Queues


Alternative PlatformsGoogle AppEngine• Supports Java and Python Web applications– Provides non-relational, scale-out storageGoogle AppEngine

Windows Azure Fabric

Windows Server 2008

Windows Azure

Storage

Windows Azure CTP

Worker

Role

Web Role

Datastore

GQL

Python/Java

Runtime

Web/Queue

Request Processo

r


Alternative PlatformsSalesforce.com Force Platform– A platform for data-driven enterprise

applications– Uses Apex, a Salesforce.com-defined language– Provides non-relational, scale-out storage

Force Database

Force Runtime

SOQL

Enterprise

Application


Ethos in Cloud Computing(Case Studies)


Ethos in Cloud Computing• Ethos(ISV) www.ethos.com.cn• Leading consulting and solution provider in cloud and

social field, both in Europe and China.• ChangeTech changetech.cloudapp.net• An online cloud computing service developed by

Ethos, one of first commercial Azure solution in the world.

• XLR8 xlr8.cloudapp.net• An enterprise social collaboration product based on

Azure and Dynamics xRM.

http://www.ethos.com.cn/

http://changetech.cloudapp.net/

http://xlr8.cloudapp.net/


Ethos in Cloud Computing• Ethos is Microsoft preferred cloud computing

development partner in Greater China Region.• Ethos was invited to deliver keynote presentation

in Microsoft Azure Summit.• Ethos is one of the first ISVs which offers cloud

computing solution in Europe and China.• Ethos has rich experience in mainstream cloud

computing technologies, including Microsoft Azure, Google App Engine and Amazon EC2/S3. We recommend Azure as first-class cloud computing platform for enterprise.


Ethos in Cloud Computing


Ethos Cloud Computing Case Study

• Ufida Chanjet

• UFIDA Software Co., Ltd. is a major provider of management software solutions and e-business services, UFIDA has been consistently recognized as a Key Software Enterprise and leader in China's software industry.

As Microsoft preferred cloud computing solution provider, Ethos successfully migrated Ufida‘s Chanjet to the Azure platform.


Ethos Cloud Computing Case Study

• Qiming QAF• Qiming is leading

software providerin the automotive industry. Qiming owns one of the largest datacenters in China.

Ethos is working with Qiming to enable Qiming’s critical development platform QAF to work on the cloud.


XLR8 Platform


XLR8 Overview

$30bn market: Gartner forecast SaaS market to reach $16bn by 20141. Forrester predict a PaaS market of $15bn by 20162. 1 “Forecast Analysis: Software as a Service, Worldwide”, July 20101 “Platform-as-a-Service Market Sizing”, July 2009

XLR8 EnterpriseCloud Platform

Legacy System

App App App

Legacy System

Legacy System

Designed both for Software-as-a-Service (SaaS) model and for Platform-as-a-Service (PaaS) offerings on private or hybrid clouds (Windows Azure)Through XLR8, ISVs can write apps on Azure that directly integrate with the companies legacy data and systems.XLR8 enterprise cloud platform brings a new level of standardization and modularity to enterprise software. Open APIs create a layer of abstraction in 3 dimensions:(1) On-premise legacy systems(2) 3rd party or internal apps (3) Unified user experience on

multiple digital channels


XLR8 Business Value

Small and Medium Enterprise benefit because isolated SaaS modules can now become fully integrated into enterprise software suites

Large Enterprise will benefit by reducing cost while improving business agility and keeping strategic control of data

3rd party/internal suppliers and independent software vendors (ISVs) will benefit as they get a direct distribution channel to customers/users


34

The enterprise activity stream support traditional team-based collaboration, but

users can also follow business objects and processes (documents, customer

records, issues etc). Any business process can reach their user through

posting to the stream.

All business processes can

integrate into a dynamically

generated module menu. This means enterprise users could access all business systems directly from the

dashboard!The right column is a mashup of

dynamically updated App Widgets. This provide a one-glance status update and overview

A Unified, Social User Experience Create Stickiness


Thanks!Contact us via:[email protected] [email protected]@ethos.com.cn

azure and the cloud white paper - ethos

Technology

changing market

ethos technologies

ethos technologies

case studies

rights reserved

informational

product names

current view