b2b online - marjolein van luyken & renate van den hengel - vodafone
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TRANSCRIPT
OSU1 Start Smart Business 8 April 2023
Marjolein van LuykenRenate van den Hengel
OSU2 Start Smart Business 8 April 2023
How can Vodafone claim their thought leadership in Mobile Working & Smart Entrepreneurship in the
market?
OSU3 Start Smart Business 8 April 2023
FILES
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WORK a part of your life
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OSU6 Start Smart Business 8 April 2023
NIEUWE GENERATIE
OSU7 Start Smart Business 8 April 2023
verbetering van productiveit, gemakkelijk te managen, eenvoudig in gebruik
(ICT) BEHEERDERS
HEBBEN BEHOEFE AAN GEINTEGREERDE OPLOSSINGEN
OSU8 Start Smart Business 8 April 2023
Vodafone vertaalt deze trends...
... naar een geïntegreerde telecom-
visie en strategie voor eindgebruikers,
ICT managers en beslissers...
...“Vodafone Smart Business”
OSU9 Start Smart Business 8 April 2023
What is Smart Business
Vodafone Smart Business is:
> An ambitious program to claim Thought Leadership in NL
> A platform for Enterprise Brand Building
> A Communications base to engage with Large and Corporate enterprises in an innovative way
> A (secondarily) Lead Generation tool
A program that makes visible the forward thinking vision of Vodafone
Building the Vodafone NL Enterprise Brand
OSU10 Start Smart Business 8 April 202310 Smart Business Platform Presentation 8 April 2023
Working with the right partiesVF Smart Business creative team
THEY and Achtung!Strategy and Creative Direction
ATL – Offline creation
Boomerang Editorial Marketing
Content CreationMedia Partner link
Born05Online Platform Development
PostPanicAudiovisual content
OSU11 Start Smart Business 8 April 2023
Smart Overview
Mentality Product Content
Advertising (online/ offline)
Events (online/ offline)
Partnerships (online/ offline)
Smart Business Platform (online)
www.vodafone.nl
LinkedIn TwitterYou Tube
6 topics Menselijk Duurzaam
Samen Veilig
Efficient Motiverend
OSU12 Start Smart Business 8 April 202312 Smart Business Platform Presentation 8 April 2023
Journey on Smart BusinessLanding on the platform to conversion
OSU13 Start Smart Business 8 April 2023
Smart Overview
Mentality Product Content
Advertising (online/ offline)
Events (online/ offline)
Partnerships (online/ offline)
Smart Business Platform (online)
www.vodafone.nl
LinkedIn TwitterYou Tube
OSU14 Start Smart Business 8 April 2023
Why online platform?
Inform Inspire
Interaction Integrate
Smart Business
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OSU17 Start Smart Business 8 April 2023
OSU18 Start Smart Business 8 April 2023
OSU19 Start Smart Business 8 April 2023
Smart Overview
Mentality Product Content
Advertising (online/ offline)
Events (online/ offline)
Partnerships (online/ offline)
Smart Business Platform
(online)
www.vodafone.nl
LinkedIn TwitterYou Tube
OSU20 Start Smart Business 8 April 2023
OSU21 Start Smart Business 8 April 2023
OSU22 Start Smart Business 8 April 2023
OSU23 Start Smart Business 8 April 2023
Smart Overview
Mentality Product Content
Advertising (online/ offline)
Events (online/ offline)
Partnerships (online/ offline)
Smart Business Platform
(online)
www.vodafone.nl
LinkedIn TwitterYou Tube
6 topics Menselijk Duurzaam
Samen Veilig
Efficient Motiverend
OSU24 Start Smart Business 8 April 2023
AdvertisementsAdvertorial
s
OSU25 Start Smart Business 8 April 2023
Display
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SEA
SEO
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Smart Overview summary
Mentality Product Content
Advertising (online/ offline)
Events (online/ offline)
Partnerships (online/ offline)
Smart Business Platform (online)
www.vodafone.nl
LinkedIn TwitterYou Tube
OSU28 Start Smart Business 8 April 2023
Learnings
> Online (and mobile) requirements in scope
> From sending product information to online publishing
> Being up-to-date is key
> Social media needs time, recourses and commitment in the organization
> Sea: what are the right keywords
> Lead generation optimization
> From ‘what’ to ‘how’
OSU29 Start Smart Business 8 April 2023
Results & next steps
First results
> Average amount of visitors a day: 1000
> Time spent: 5.39 minutes
> 600+ members on LinkedIn
> 240 followers on Twitter
Next steps
> Grow and optimize website
– Repeat visits
– Usability testing
– Enlarge dialogue
> Measure brand effect
OSU30 Start Smart Business 8 April 2023
Thank you
Go and get inspired on www.startsmartbusiness.nl and get engaged in the dialogue on our Smart Business LinkedIn Group