babies' shower gel in vietnam
TRANSCRIPT
STUDY ABOUT BABIES’ SHOWER GEL IN VIETNAMBY DI-MARKETING (www.di-onlinesurvey.com)
Apr, 2017
2
SURVEY DESIGN
This survey was conducted to study about Babies’ shower gel in Vietnam
Methodology: Online survey
Fieldwork time: 5 days (20/03/2017 – 24/03/2017)
Sample size: N = 216
Geography: Nationwide
3
RESPONDENTS SELECTION
Respondents of this survey had to be qualified below criteria
Age : Above 18
Gender : Female
Marital status : Married & had children
Occupation : Except Pupils
Geography : Vietnam - Nationwide
5
N = 216
DEMOGRAPHIC INFORMATION
GenderAge
OccupationLiving Place
Other
Da Nang
Hai Phong
Hanoi
Ho Chi Minh
21%
5%
5%
26%
43%
Over 35
31-35
25-30
18-24
9%
35%
46%
10%
Other
Job seeker / Retired
Housewife
Worker
Engineer / Doctor / Teacher
Self-employed
Officer
4%
1%
5%
5%
12%
19%
56%
Male
Female
0%
100%
6
1) Awareness and Usage
2) Baby shower gel for skin diseases
CONTENT
7
JOHNSON’S BABY (51%) IS THE TOP OF MIND BRAND REFERRING TO BABY SHOWER GEL
Referring to baby shower gel, which brand do you first think of? (Free answer) (Comparison by location)
N = 92N = 216 N = 57 N = 67
I don't know/ I don't remember
Penaten
Dr Brown's
Kodomo
Cetaphil
Lifebouy
Pureen
Beevin
Dove
Dnee
Chicco
Mamamy
Bubchen
Pigeon
Lactacyd baby
Johnson's baby
0% 50% 100%
2%
0%
0%
0%
1%
1%
1%
1%
1%
2%
2%
2%
6%
13%
16%
51%
Total
0% 20% 40% 60% 80% 100%
0%
0%
1%
0%
1%
1%
1%
0%
3%
2%
0%
1%
7%
16%
12%
54%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
2%
2%
0%
0%
0%
2%
0%
2%
0%
2%
4%
7%
5%
9%
19%
47%
Hanoi
0% 20% 40% 60% 80% 100%
4%
0%
0%
1%
1%
0%
1%
3%
0%
1%
4%
0%
4%
10%
18%
49%
Other
8
Do you know which baby shower brands are on the list below?(Comparison by location)
JOHNSON’S BABY (82%), PIGEON (63%), LACTACYD BABY (50%) ARE TOP THREE WELL-KNOWN BABY SHOWER GEL BRANDS IN VIETNAM
N = 92N = 216 N = 57
Other
Beevin
Chinoshio
Biolane
Dr. Brown's
Skina babe
Sanosan
Babylub
Cetaphil
Baby magic
Komodo
Phytobebe
Chicco
Pureen
Bubchen
Dove
Lactacyd baby
Pigeon
Johnson's Baby
0% 50% 100%
6%
4%
6%
7%
7%
7%
10%
10%
13%
14%
16%
16%
18%
21%
22%
25%
50%
63%
82%
Total
0% 20% 40% 60% 80% 100%
8%
1%
5%
4%
8%
3%
10%
5%
11%
14%
14%
15%
18%
24%
22%
29%
39%
62%
76%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
7%
5%
9%
14%
9%
14%
12%
16%
12%
18%
14%
16%
19%
18%
21%
18%
54%
58%
84%
Hanoi
0% 20% 40% 60% 80% 100%
3%
6%
3%
4%
6%
7%
7%
10%
18%
12%
19%
18%
16%
19%
24%
25%
60%
67%
90%
Other
N = 67
9
Do you know which baby shower brands are on the list below?(Comparison by age)
JOHNSON’S BABY (82%), PIGEON (63%), LACTACYD BABY (50%) ARE TOP THREE WELL-KNOWN BABY SHOWER GEL BRANDS IN VIETNAM
N = 121N = 216 N = 95
Other
Beevin
Chinoshio
Biolane
Dr. Brown's
Skina babe
Sanosan
Babylub
Cetaphil
Baby magic
Komodo
Phytobebe
Chicco
Pureen
Bubchen
Dove
Baby Lactacyd
Pigeon
Johnson's Baby
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
6%
4%
6%
7%
7%
7%
10%
10%
13%
14%
16%
16%
18%
21%
22%
25%
50%
63%
82%
Total
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
7%
4%
7%
6%
8%
8%
10%
12%
15%
14%
17%
14%
21%
22%
25%
31%
49%
57%
86%
18 - 30
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
4%
3%
4%
8%
6%
6%
9%
6%
12%
15%
14%
19%
15%
19%
19%
18%
51%
69%
78%
Over 30
10
JOHNSON’S BABY (45%), LACTACYD BABY (18%) AND PIGEON (16%) ARE THE TOP MOST USED BABY SHOWER GEL BRANDS IN VIETNAM
The daily shower gel brand you use for your baby is:(Comparison by location)
N = 92N = 216 N = 57 N = 67
Other
Baby magic
Phytobebe
Pureen
Chicco
Dove
Bubchen
Pigeon
Lactacyd baby
Johnson's Baby
0% 20% 40% 60% 80% 100%
5%
1%
1%
1%
3%
4%
6%
16%
18%
45%
Total
0% 20% 40% 60% 80% 100%
5%
2%
1%
2%
1%
5%
7%
17%
16%
42%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
2%
0%
0%
0%
4%
4%
4%
14%
18%
56%
Hanoi
0% 20% 40% 60% 80% 100%
7%
1%
3%
1%
4%
1%
7%
15%
19%
39%
Other
11
JOHNSON’S BABY (45%), LACTACYD BABY (18%) AND PIGEON (16%) ARE THE TOP MOST USED BABY SHOWER GEL BRANDS IN VIETNAM
The daily shower gel brand you use for your baby is:(Comparison by age)
N = 121N = 216 N = 95
Other
Dr. Brown's
Komodo
Biolane
Sanosan
Skina babe
Babylub
Beevin
Cetaphil
Baby magic
Phytobebe
Pureen
Chicco
Dove
Bubchen
Pigeon
Baby Lactacyd
Johnson's Baby
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
1%
0%
0%
0%
0%
0%
0%
0%
0%
1%
1%
1%
3%
4%
6%
16%
18%
45%
Total
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
2%
1%
1%
0%
0%
0%
0%
1%
1%
2%
2%
2%
4%
3%
6%
16%
17%
44%
18 - 30
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
1%
0%
0%
1%
1%
1%
1%
0%
0%
1%
1%
0%
1%
4%
6%
16%
19%
46%
Over 30
12
WORD OF MOUTH, EXPERTS’ RECOMMENDATION, SOCIAL ADVERTISEMENT ARE TOP THREE KEY CHANNELS TO RAISE THE AWARENESS
Do you know the brands of daily shower gel through which source / channel?(Comparison by location)
Other
Banners, billboard
Magazine
Website, forum (except Facebook)
Marketing staff at the point of sale
Try the sample at the supermarket
Television
See brand at many points of sale, in the mall or outside
Search the Internet (Google, Bing, ..)
Pharmacists at pharmacies
Social networking (Facebook, G +, ..)
Doctors recommended
Friend / family member introduced
0% 50% 100%
1%
10%
12%
16%
17%
23%
25%
26%
27%
29%
32%
46%
56%
Total
0% 20% 40% 60% 80% 100%
2%
13%
13%
15%
21%
25%
18%
28%
26%
29%
27%
40%
54%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
2%
12%
14%
19%
18%
26%
28%
32%
25%
35%
40%
61%
63%
Hanoi
0% 20% 40% 60% 80% 100%
0%
4%
7%
13%
10%
18%
33%
19%
31%
22%
33%
42%
52%
Other
N = 92N = 216 N = 57 N = 67
13
WORD OF MOUTH, EXPERTS’ RECOMMENDATION, SOCIAL ADVERTISEMENT ARE TOP THREE KEY CHANNELS TO RAISE THE AWARENESS
Do you know the brands of daily shower gel through which source / channel?(Comparison by age)
Other
Banners, billboard
Magazine
Website, forum (except Facebook)
Marketing staff at the point of sale
Try the sample at the supermarket
Television
See brand at many points of sale, in the mall or outside
Search the Internet (Google, Bing, ..)
Pharmacists at pharmacies
Social networking (Facebook, G +, ..)
Doctors recommended
Friend / family member introduced
0% 20% 40% 60% 80% 100%
1%
10%
12%
16%
17%
23%
25%
26%
27%
29%
32%
46%
56%
Total
0% 20% 40% 60% 80% 100%
2%
10%
12%
19%
18%
23%
31%
27%
31%
29%
37%
45%
63%
18-30
0% 20% 40% 60% 80% 100%
1%
11%
11%
12%
15%
23%
18%
25%
22%
28%
26%
48%
47%
Over 30
N = 121N = 216 N = 95
The younger group seems to search on the Internet and watch television more than the older
14
THREE SOURCES TO SEEK FOR INFORMATION BEFORE BUYING BABY SHOWER GEL ARE DOCTORS, RELATIVES/ FRIENDS, SOCIAL NETWORK
Before deciding to buy baby shower gel, where do you usually seek for information? (Comparison by location)
Other
Marketing staff at the point of sale
Pharmacists at pharmacies recommended
Read the information on the product packaging
Articles, report on magazines, websites for moms and babies
Comments, opinions of the mother on the website / forum / social networking
Comments, opinions from relatives, friends
Doctors recommended
0% 50% 100%
3%
15%
34%
34%
35%
47%
51%
53%
Total
0% 50% 100%
4%
18%
32%
26%
36%
42%
49%
53%
Ho Chi Minh
0% 50% 100%
2%
19%
44%
37%
32%
47%
54%
58%
Hanoi
0% 50% 100%
1%
6%
28%
42%
36%
52%
51%
48%
Other
N = 92N = 216 N = 57 N = 67
Hanoian seem to trust pharmacist at pharmacies store more than others
15
THREE SOURCES TO SEEK FOR INFORMATION BEFORE BUYING BABY SHOWER GEL ARE DOCTORS, RELATIVES/ FRIENDS, SOCIAL NETWORK
Before deciding to buy baby shower gel, where do you usually seek for information? (Comparison by age)
The older group seem to seek for information from articles, report and pharmacists more than the younger. On the other hand, they less read information on the product packaging than the younger
Other
Marketing staff at the point of sale
Pharmacists at pharmacies recommended
Read the information on the product packaging
Articles, report on magazines, websites for moms and babies
Comments, opinions of the mother on the website / forum / social networking
Comments, opinions from relatives, friends
Doctors recommended
0% 20% 40% 60% 80% 100%
3%
15%
34%
34%
35%
47%
51%
53%
Total
0% 20% 40% 60% 80% 100%
3%
16%
32%
39%
33%
50%
59%
49%
18-30
0% 20% 40% 60% 80% 100%
2%
14%
36%
27%
37%
42%
41%
58%
Over 30
N = 121N = 216 N = 95
16
IN WHICH THOSE SOURCES, DOCTORS’ RECOMMENDATION IS THE MOST ACCOUNTABLE (42%)
Which source / channel do you trust most when shopping? (Comparison by location)
Other
Comments, opinions of the mother on the website / forum / social networking
Marketing staff at the point of sale
Read the information on the product packaging
Pharmacists at pharmacies recommended
Articles, report on magazines, websites for moms and babies
Comments, opinions from relatives, friends
Doctors recommended
0% 50% 100%
0%
1%
2%
6%
8%
13%
27%
42%
Total
0% 20% 40% 60% 80% 100%
0%
1%
1%
3%
5%
16%
32%
41%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
0%
2%
2%
5%
12%
11%
26%
42%
Hanoi
0% 20% 40% 60% 80% 100%
1%
0%
3%
10%
7%
12%
22%
43%
Other
N = 92N = 216 N = 57 N = 67
Hanoian seem to trust pharmacist at pharmacies store more than others
17
IN WHICH THOSE SOURCES, DOCTORS’ RECOMMENDATION IS THE MOST ACCOUNTABLE (42%)
Which source / channel do you trust most when shopping? (Comparison by age)
The youngers seem to believe in word of mouth than the older
Other
Comments, opinions of the mother on the website / forum / social networking
Marketing staff at the point of sale
Read the information on the product packaging
Pharmacists at pharmacies recommended
Articles, report on magazines, websites for moms and babies
Comments, opinions from relatives, friends
Doctors recommended
0% 20% 40% 60% 80% 100%
0%
1%
2%
6%
8%
13%
27%
42%
Total
0% 20% 40% 60% 80% 100%
0%
1%
0%
7%
9%
12%
34%
36%
18-30
0% 20% 40% 60% 80% 100%
1%
1%
4%
4%
6%
15%
19%
49%
Over 30
N = 121N = 216 N = 95
18
HERB/ NATURAL INGREDIENTS, NO DANGEROUS INGREDIENTS, SKIN DISEASE TREATMENT ARE THE KEY FACTORS FOR BUYING A BABY SHOWER GEL
What are you most interested in when choosing a baby shower gel?(Comparison by location)
N = 92
Foreign origin
Make lots of foam and bubbles
Keep the scent long
Smell pleasant, just right
Authentically delivered at selling systems, big stores
Do not cause eye irritation for children
Works to nourish the skin of children, keep young skin smooth
Good price
Big brand, prestige
Relatives / friends / doctors recommended
Has integrated prevention / treatment of skin diseases (heat rash, ..) for children
No dangerous ingredients, skin irritation for children
Extract / Contains herbs, natural ingredients
0% 10% 20% 30% 40% 50%
0%
1%
1%
2%
2%
3%
6%
6%
8%
14%
14%
19%
24%
Total
0% 10% 20% 30% 40% 50%
1%
1%
2%
3%
2%
4%
4%
11%
5%
13%
11%
11%
30%
Ho Chi Minh
0% 10% 20% 30% 40% 50%
0%
2%
0%
0%
2%
2%
9%
4%
16%
18%
11%
23%
16%
Hanoi
0% 10% 20% 30% 40% 50%
0%
0%
1%
1%
1%
1%
6%
1%
4%
12%
22%
27%
21%
Other
N = 216 N = 57 N = 67
Saigonese care about pricing while Hanoian concern about brand reputation
19
FRESH TEA (78%), BITTER MELON (65%), ALOE VERA (51)%) ARE TOP THREE POPULAR HERB/NATURAL INGREDIENTS
N = 51*
Other
Nerium oleander
Terminalia catappa leaves
Coriander
Chitrak
Elsholtzia
Piper Betel
Chinese wedelia
Melaleuca oil
Aloe vera
Bitter melon
Fresh tea
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2%
4%
6%
14%
18%
24%
25%
27%
35%
51%
65%
78%
Total
*Who chose “Extract/ contains herb, natural ingredients” in Q: “What are you most interested in when choosing a baby shower gel?
Among all natural, herb ingredients having in baby shower gel, what materials do you like?
20
In the last 6 months, where did you buy baby shower gel? (Comparison by location)
Other
Buy portable
Online / Online
Markets, Grocery
Store systems about mother and baby
Pharmacy at the hospital
Drug store
Supermarket
0% 50% 100%
2%
9%
12%
16%
27%
29%
33%
47%
Total
0% 20% 40% 60% 80% 100%
2%
7%
10%
18%
24%
24%
46%
48%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
2%
7%
14%
21%
35%
46%
25%
46%
Hanoi
0% 20% 40% 60% 80% 100%
1%
13%
12%
9%
25%
21%
24%
46%
Other
SUPERMARKET (47%), DRUG STORE (33%), PHARMACY AT THE HOSPITAL (29%) ARE TOP THREE CHANNELS FOR BUYING BABY SHOWER GEL
Towards Saigonese, Supermarket and Drug store are two key distributions while they are Supermarket and Pharmacy at the hospital in Ha Noi
N = 92N = 216 N = 57 N = 67
21
In the last 6 months, where did you buy baby shower gel? (Comparison by location)
SUPERMARKET (47%), DRUG STORE (33%), PHARMACY AT THE HOSPITAL (29%) ARE TOP THREE CHANNELS FOR BUYING BABY SHOWER GEL
The younger would like buy a baby shower gel at store system for mother and baby than the older
Other
Buy portable
Online / Online
Markets, Grocery
Store systems about mother and baby
Pharmacy at the hospital
Drug store
Supermarket
0% 20% 40% 60% 80% 100%
2%
9%
12%
16%
27%
29%
33%
47%
Total
0% 20% 40% 60% 80% 100%
2%
11%
12%
19%
31%
27%
32%
48%
18-30
0% 20% 40% 60% 80% 100%
2%
6%
11%
13%
22%
31%
35%
45%
Over 30
N = 121N = 216 N = 95
22
According to you, in the list of names below, which name is easiest to read and remember? (Comparison by location)
IN GENERAL, JOHNSON’S BABY, LACTACYD BABY, DOVE ARE CONSIDERED EASIEST TO READ AND REMMEMBERSaigonese consider Johnson’s baby, Lactacyd baby, Pigeon easiest to remember while Hanoian consider Johnson’s baby,
Lactacyd baby, Dove easiest to remember
N = 92N = 216 N = 57
Chinoshio
Beevin
Baby magic
Cetaphil
Bubchen
Pigeon
Lactacyd Baby
0% 50% 100%
0%
0%
0%
1%
1%
2%
2%
2%
6%
7%
13%
14%
14%
36%
Total
0% 20% 40% 60% 80% 100%
0%
0%
0%
1%
1%
2%
1%
3%
9%
3%
17%
8%
12%
42%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
2%
0%
0%
2%
4%
2%
0%
0%
4%
9%
11%
18%
18%
33%
Hanoi
0% 20% 40% 60% 80% 100%
0%
1%
1%
0%
0%
1%
4%
3%
4%
12%
9%
19%
15%
28%
Other
N = 67
23
1) Awareness and Usage
2) Baby shower gel for skin diseases
CONTENT
24
HEAT RASH (77%) IS THE MOST POPULAR SKIN DISEASE OF CHILDREN IN VIETNAM
Has your child ever had any of the following skin conditions?(Comparison by location)
Never
Other
Impetigo
Purple birthmark
Milia
Atopic Eczema
Nappy rash
Baby Acne
Dermatitis
Diaper rash
Heat rash
0% 50% 100%
2%
3%
5%
8%
16%
22%
26%
26%
30%
57%
77%
Total
0% 20% 40% 60% 80% 100%
2%
3%
4%
5%
11%
14%
12%
23%
34%
50%
83%
Ho Chi Minh
0% 20% 40% 60% 80% 100%
0%
2%
9%
16%
30%
32%
42%
33%
28%
56%
68%
Hanoi
0% 20% 40% 60% 80% 100%
3%
3%
1%
6%
10%
25%
31%
25%
27%
69%
76%
Other
N = 92N = 216 N = 57 N = 67
Popular skin diseases in Ho Chi Minh are Heat rash, Diaper rash and Dermatitis while they are Heat rash, Diaper rash and Nappy rash in Ha Noi
25
SEE DOCTOR/ CLINIC IS THE BEST SOLUTION WHEN CHILDREN HAVE SKIN DISEASE
When your child has skin disease, how do you treat your child? (Comparison by location)
N = 92N = 216 N = 57 N = 67
Total Ho Chi Minh Hanoi Other0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3%7%
3%
16%
7%
16% 28%
23%
32%
19%14%
57% 59% 56% 55%
See your doctor / clinic
Treat yourself at home with all kinds of cosmetics (shower gel, lotion, ..)
Treat yourself at home by folk, natural methods (leaf, herbs, ..)
Let your child recover naturally
Other
32% Saigonese prefer to treat their children at home by natural methods
26
SEE DOCTOR/ CLINIC IS THE BEST SOLUTION WHEN CHILDREN HAVE SKIN DISEASE
When your child has skin disease, how do you treat your child?(Comparison by top 3 popular skin diseases)
N = 212*
Other
Let your child recover naturally
Treat yourself at home by folk, natural methods (leaf, herbs, ..)
Treat yourself at home with all kinds of cosmetics (shower gel, lotion, ..)
See your doctor / clinic
0% 50% 100%
1%
3%
16%
23%
57%
Total
0% 20% 40% 60% 80% 100%
0%
1%
15%
24%
60%
Heat rash
0% 20% 40% 60% 80% 100%
1%
3%
14%
28%
54%
Diaper rash
0% 20% 40% 60% 80% 100%
0%
0%
12%
25%
63%
Dermatitis
N = 166** N = 124** N = 65***Mothers whose child having skin diseases (exclude who chose “Never” in Q ”Has your child ever had any of the following skin conditions?”) **Top three popular skin diseases of children
N = 40
27
What brand of shower gel are you using to treat heat rash?
N = 40**Mothers who used cosmetics (shower gel, lotion, etc.) to treat heat rash skin disease for children
Dnee
Cetaphil
Chicco
Phytobebe
Lucas
Pigeon
Johnson's baby
Lactacyd baby
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
3%
3%
3%
3%
5%
15%
23%
48%
Total
WHEN CHILDREN HAVE HEAT RASH SKIN DISEASE, LACTACYD BABY (48%), JOHNSON’S BABY (23%), PIGEON (15%) ARE TOP THREE SOLUTION
28
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• Japan & Taiwano Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japano Contact person: Mr. Hideyuki Kato (CEO)o Email: [email protected] o Contact number: +81 3-5532-3200
• Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnamo Contact person: Mr. Ho Hai Dang (Country Manager)o Email: [email protected] Contact number: +84 902-73-9944
• Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey,
Bangkok 10110, Thailando Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager)o Email: [email protected] Contact number: +66 876 724 832
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• Indonesia
o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesiao Contact person: Mr. Hendry Pratama (Country Manager)o Email: [email protected] Contact number: +65 822 1345 2555 | +62 21 3005 3541
• Indiao Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903o Contact person: Mr. Sujit Kunte (Regional representative)o Email: [email protected] Contact number: +65 9127 7654
FEEL FREE TO DROP US ANY QUESTION
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