backbase: regain control of your digital strategy

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BACKBASE: Regain Control of Your Digital Strategy

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BACKBASE: Regain Control of Your Digital Strategy

Customer Behavior : Shift to Digital

“.”2

Omni-Channel Customer Journey

1) Pursue an Omni-Channel Delivery Model

3

Outside-in Approach : Start with the Customer

4

Every Journey Start with the Customer…

Technology Systems

Processes

Mind Devices Applications Companies

And Requires Hard Work at Infra Level…

5

The hard work happens here

Technology Systems

Processes

Mind Devices Applications Companies

OnlineBanking

1

Eliminate Silos

6

Challenge : How to Eliminate Silo’s?

MobileBanking

1

OnlineBanking

2

MobileBanking

2

ATMKiosk

CCCBranch

Existing Systems Processes IDM

SSO CRM

Eliminate Silos

Omni-Channel Digital Banking

7

Backbase DBP

Fast & Frictionless

Personal &Relevant

SuperiorExperience

Any TimeAny Place

CRMIntegration

Security &Compliance

ProcessIntegration

ApplicationIntegration

Key Digital Ingredients: Regain Control

CXP Services

Digital Banking with Backbase DBP

Digital Banking Services

3

2

1

4

Launchpad Retail | Wealth | Commercial

ExistingCore Systems

Widget Widget

CXP Manager

Digital BankingApps

•  Money Movement•  PFM •  Loyalty•  E-Statements

5

Backbase DBP

Launchpad: User Experience Accelerators

Backbase DBP

10

LAUNCHPADRetail | Wealth | Commercial1

Customer In control

Backbase DBP

CXP: Omni-Channel Experience Orchestration

CRM

Security Services

Content Repository

Analytics

Personalization Services Integration Services Content Services

Existing Systems SSO IDM ESB

Mobile SDK Publishing Services Presentation Services Search Services

Customer Facing Apps

CXP Services

2

IT In control

Backbase DBP

CXP Manager: Take Control of your Digital Strategy

12

CXP Manager (Digital Managers)

Business In control

3

Backbase DBP

Digital Banking Services: Accelerate Innovation

Core Systems Core Systems

DigitalBankingServices

•  Launchpad

•  CXP Services

•  Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, …

•  Universal: Alerts, Notification, Message Center, Auditing, Contacts, …

•  Re-Use & Rationalize

Existing Systems

Web Mobile Branch

Widget Widget Widget Widget

API API API

Digital Banking Services4

CXP Integration Services

Backbase DBP

Banking Marketplace: Ready to Go Banking Apps

5

We Are Backbase

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

16

Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2015)

“Backbase is among the most highly regarded user experience platform vendors in time to implement”.

ü  Strong momentum since 2010 ü  Lean User Experience Platform

”Most Visionary Vendor”

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

17

Forrester Market Wave for Omni-Channel Banking Solutions Jost Hopperman (September 2015)

“Backbase leads the Pack”. ü  Broad business capabilities, ü  Rich customer experience, ü  Very solid technology and

architecture

“Backbase = Omni-Channel Leader

Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION

Why Backbase

Mission : Make you a Digital Leader

Q&A

Thank you! Jelmer de Jong, Fintech Consultant, [email protected]