Social Media Report: SS16 Activity

• Pre-event buzz

Phase I

• Event Flow

Phase II

• Blogs

Phase III

Campaign strategy

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Phase 1: Pre-Buzz

• To generate excitement before the event, our set of bloggers (Mumbai)

will share tweets with the #PlayTheLifeGame

Objective: To engage / interact with the audience

Sample:

Win or lose, I'm always ready to #PlayTheLifeGame. Just 24 hours

to go!

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Phase 2: Event Flow

• As soon as the Bloggers enter the venue, we showcase new products

• Bloggers will be asked to hold on to the product through out the event

(Experiencing the product)

• The brand showcases the story behind the new SS collection!

#PlayTheLifeGame

• Q & A session with Bloggers – Instagram, Twitter

(Ex: Why have you chosen this particular product?

If they’d like to switch the bag with someone, why?)

• Bloggers interacting with each other and sharing content on social media.

(FB + Twitter + Instagram)

• Influencers start sharing their story. RT brand + bloggers post

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• Videos in Each City, asking consumers about their favorite bag and how they Play The Life Game

• Bloggers share blogs on their pages.

• Brand shares the same content on the social media.

• Tracking traffic on the blogs

Phase 3: Blogs, Videos & Bag Travel

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Phase 1: Social Media Contest

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2 Day Contest : Social Media

We ran a 2-day campaign asking users to guess the Bag (Crossbody, Messenger etc) & tag a friend who should own it. The reason why your friend

should #PlayTheLifeGame. These will be showcased through a GIF format.

The person with the maximum no. of entries wins Exciting Baggit Goodies

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Contest Creatives & Gifs

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Bloggers Event

We showcased the entire event

through FB live & received

2.1k views.

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Insights

More than 185 users participated in the campaign and they collectively generated

more than 2765 conversations.

The campaign delivered more than 5.5 Million impressions.

Unique twitter accounts reached during this campaign were more than

2.8 Million

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Thank You