NHM 11. Hy so snh th trng truyn thng (marketplace) v th trng mng (marketspace) bng nhng thun li v hn ch ca chng. nh ngha sn phm s ha v cho 5 v d minh ha sn phm s ha2. Di y l 3 pht biu cp n nhng iu kin cn thit cho s thnh cng ca th trng in t. i vi mi pht biu, hy gii thch v sao bn ng hay khng ng ?a) Dch v trn mng khng nn m t mi thng tin v sn phm trn mng v nh th i th cnh tranh s bt chcb) Nu mt th trng truyn thng no tn ti c hiu qu th khng c ngha g a n ln mng3. Hy truy cp cc website lin quan n Internet ca Vit Nam tr li cc cu hi:a) Tnh hnh pht trin Internet ti Vit Nam hin nay nh th no? (s thu bao, s ngi s dng, tn min, phng tin truy cp internet, mc ch s dng internet, t l ngi dng internet mua hng trn mng)b) Qu trnh pht trin thng mi in t Vit Nam (2001 n nay) nh th no? Cc lut, vn bn lin quan n thng mi in t trong 3 nm gn y l g?c) Cc DN Vit Nam c nhng li ch v i mt vi cc ro cn g khi tham gia thng mi in t?4. Hy truy cp 4 websites th hin giao dch B2B, B2C, C2C, G2C. Minh ha cc websites trn v m t cc yu t nhm nhn din v phn bit cc loi hnh giao dch ny.NHM 21. a) Gi s bn mun m 1 website: c tn min v bo tr hot ng ca website. Trnh by cch ng k tn min c ui .COM, .COM.VN, .VN v thu dch v t cc nh cung cp dch v internet Vit Nam bo tr website ca bn. b) Chnh ph Vit Nam c nhng bin php g chng u c tn min v gii quyt tranh chp tn min?2. Trnh by vai tr ca tng la (firewall)? Nhng im g doanh nghip nn lu m bo s an ton cao trong thng mi in t?3. Lm th no mt website nh th trng ngch c th kinh doanh c li? Ngun thu nhp chnh ca h l g?NHM 31. D tm trn Internet chn ra bn loi khc bit ca m hnh website bn l ti Vit Nam. Trnh by nhng nt c th ca nhng m hnh kinh doanh ny. So snh cc m hnh trn v cc m hnh tng ng ca Website th gii thy mt mnh v yu ca chng.2. Thm ving 2 websites: bizrate.com v consumerworld.org. Hai website ny gip bn nh th no (nh gi sn phm, so snh gi c, hay cung cp thng tin v cc quyn li ca ngi tiu dng) nu bn ang tm mua 1 my chp hnh k thut s (digital camera)? Hy nhn xt s khc nhau c bn gia 2 website ny3. Hy chn mt cng ty thng mi in t. Thm ving website cng ty da trn thng tin bn tm thy c hy m t m hnh kinh doanh, xc nh gi tr xut n khch hng, ngun thu nhp, th trng v i th cnh tranh chnh, li th cnh tranh ca cng ty v chin lc th trng ca cng ty.NHM 41. Hy cho bit li ch ca sn u gi trc tuyn i vi ngi bn, ngi mua, ngi mi gii. Hy m t nhng chi ph v ri ro i vi ngi tiu dng v doanh nghip khi tham gia sn u gi trn mng? Gii thiu mt website u gi ca Vit Nam minh ha.2. a) Thm ving www.escrow.com minh ha v gii thch cc dch v chng gian ln m escrow thc hin cho ngi mua v ngi bn u gi b) Thm ving www.paypal.com minh ha v gii thch cc dch v thanh ton m paypal thc hin cho ngi mua v ngi bn u gi.3. Hy trnh by nhng li ch ca th trng vic lm trn mng (electronic job market) i vi: (1) Nhng ngi tm vic lm (2) Cc ch doanh nghip tm ngi lm vic4. Truy cp vo website www.choicemall.com. Thm ving 1 vi ca hng o trong trung tm thng mi ny.a) nh ngha choicemall v m t cc chc nng chnh ca n.b) Trnh by li ch ca choicemall mang li cho nhng ngi bn, nhng ngi mua.c) Theo bn vic s dng trung tm thng mi o c tt hn vic s dng my d tm nh Google tm ra ni bn sn phm/dch v m bn quan tm khng? Ti sao?d) Hy gii thiu 1 trung tm thng mi o ca Vit Nam v nt c sc ca n.NHM 51. a) Thm ving 2 website www.bbbonline.org v www.truste.org trnh by chc nng chnh ca cc website ny. Ngi tiu dng t c nhng li ch g qua s h tr ca cc t chc ny? b) Hy truy cp vo website www.safeweb.vn v trnh by cc li ch i vi doanh nghip v th tc cn thit doanh nghip c th tr thnh thnh vin ca t chc ny.2. Hy vo cc websites: target.com v vinabook.com. Gi s bn mun mua hng t cc website ny, thng tin; du hiu; biu tng no t cc website ny khin bn tin tng v tnh ring t, s an ton v quyn li trong giao dch? Minh ha v gii thch.3. Gi s bn mun thc hin 1 cuc iu tra v s hi lng ca sinh vin i vi cc dch v gio dc ca Trng i hc Cng Ngh Si Gn (thit k khong 25 cu hi nh lng), hy truy cp vo hai website sau: www.monkeysurvey.com; www.google.com (docs sheet) v s dng dch v min ph ca cc website ny thc hin vic kho st vi n>30.a) M t cc bc thc hin ca bn (cch to bn cu hi, a chng ln mng n i tng tr li, cch kim tra v xem xt kt qu kho st).b) Trnh by kt qu kho st v nh gi so snh hiu qu ca vic kho st qua s dng dch v ca hai website trn.NHM 61. thu ht khch hng tim nng, doanh nghip nn p ng cc mc tiu sau:- Truyn t hnh nh nht qun ca t chc- a ra nhng thng tin/s kin v t chc c th truy cp mt cc d dng.- Cung cp cho ngi thm ving s kt ni lin lc 2 chiu vi t chc.- Ko di s ch ca ngi thm ving v khuyn khch h quay li website.- a ra nhng thng tin d dng truy cp v sn phm/dch v v ch cch lm th no s dng chng.Hy truy cp 2 website ca Vit Nam loi trung bnh (sn phm/dch v khc nhau) phn tch nhng iu t c v cha c theo cc mc tiu trn.2. a) Vo website www.personalization.com, xc nh xem cng ty ny cung cp 1 dch v c nhn ha nh th no? (chn 1 sn phm minh ha v gii thch) b) Hy d tm 1 website Vit Nam m bn cho l thc hin dch v c nhn ha thnh cng. M t v gii thch chng?3. Thm ving t nht 2 website thng mi in t khc nhau. M t chi tit cc cng c truyn thng marketing bn nhn thy trn cc site ny. Cng c no bn tin rng hiu qu nht? ti sao?NHM 71. Trnh by nhng thun li v hn ch ca nh bn l truyn thng v mng (click-and-mortar companies) nh Walmart so vi nh bn l hon ton trn mng (pure-play e-tailers) nh Amozon.2. Truy cp vo mt s websites thng mi in hnh trn th gii v Vit Nam tng hp v m t cc hinh thc thanh ton trong thng mi in t hin nay (giao dch B2C, B2B, v C2C). Nu nhng thun li v hn ch ca tng hnh thc thanh ton ny.3. Thm ving website verisign.com. Trnh by cc loi hnh dch v an ton thanh ton trn mng do website ny cung cp cho cc doanh nghip.4. Hy d tm trn mng Internet tng hp v trnh by nhng thng tin v cc tr la o ph bin hin nay trong giao dch in t. ng gc ngi bn, ngi mua bn nn lm g bo v chnh mnh khi cc tr la o?