AP AN MOT SO BAI TAP CHU YEU TRONG MON HOC QUAN TR CHAT LNGNgi soan: TS.NGUYEN KIM NH Bai so 4(trang 20) T.T 1 2 3 4 5 6 7 8 9 10 Ten cac CTCL Vi Von thng mai 2.5 o tin cay cua tiep 2.0 th Thiet ke SP mi 2.0 oi ngu nhan vien 2.5 Kha nang tai chnh 1.5 Kha nang san xuat 1.5 Chat lng san pham 3.0 Chat lng dch vu 2.5 V tr va phng tien 1.0 Kha nang thch ng 1.5 iem Trung bnh cong So iem anh gia (thang 5 iem) A B C D E 4 3 5 3 2 3 4 4 5 4 4 4 5 3 3 4 5 3 38 4 3 4 4 4 5 3 4 38 3 4 4 4 3 3 4 4 38 4 4 3 3 5 4 3 4 38 5 3 4 3 5 5 3 4 38

Doanh so cua tng n v : A : 515 trieu ; D : 464 trieu ; Xac nh : MQ cua tng n v MQ cua ca 5 n v (MQ) neu chung cung trc thuoc mot n v ln. Co the tnh SCP theo % Tnh MQ B : 780 trieu ; C : 275 trieu E : 650 trieu .

*

4 x 2,5 + x 2 + 3 ..... 3 x1,5 MQA = = ,7 5 0 40 5x2 0 3 x 2,5 + x 2 + 4 ..... 4 x1,5 MQB = = ,7 5 0 60 5x2 0 5 x 2,5 + x 2 + 4 ..... 4 x1,5 MQC = = ,7 0 0 50 5x2 0cacbaitaptu4den23

1

3 x 2,5 + x 2 + 5 ..... 4 x1,5 MQD = = ,7 0 0 50 5x2 0 2 x 2,5 + x 2 + 4 ..... 4 x1,5 MQE = = ,7 5 0 70 5x2 0Sap xep th t theo MQ MQ = D > E > B > C > ACau 2: Tnh MQ cua ca Cong ty: Ap dung cong thc:

M Q S = Qj j Mj= 1

S

= jA

jB jC

jD jE0.7625

5 5 tr 1 2 8 tr 64 7 0 tr 8 = 2 8 tr 64 2 5 tr 7 = 2 8 tr 64 4 4 tr 6 = 2 8 tr 64 6 0 tr 5 = 2 8 tr 64

= ,1 1 0 98 = ,2 0 0 96 = ,1 2 0 04 = ,1 2 0 78

x 0,7 5 40 x 0,7 5 60 x 0,7 0 50 x 0,7 5 80

= ,1 2 0 49 = ,2 3 0 2 = ,0 6 0 78 = ,1 5 0 36 = ,1 6 0 87

= ,2 2 x 0,7 5 0 41 70

MQS

=

SCP = 1 - 0,7625 x 2648 tr. = 0,2348 x 2648 = 630,203 tr

cacbaitaptu4den23

2

Bai 5 /21 So TT 1 Cac yeu to So lan lap lai 71 Vi

2 3 4 5

Yeu to gan vi quan tr S nang ong, mc sinh li, s tang trng, kha nang thch nghi, thiet ke san pham mi, giam gia thanh, phong phu kieu dang. Yeu to gan vi ban hang Quang cao, chnh sach thng mai. Yeu to gan vi tiep xuc khach hang Nhan hieu, bao b, dch vu sau khi ban, thai o ban. Yeu to gan vi san xuat Nang suat lao ong, chnh sach mua, ton tr, ky thuat, thi han, chat lng. Yeu to gan vi nhan s ao tao nhan vien, biet ong vien, trach nhiem cua moi thanh vien va ong c lam viec.

0,29

22 60

0,09 0,24

50 45

0,20 0,18

Da vao 5 yeu to tren, Hoi ong chuyen gia anh gia 6 cong ty theo thang iem t 0 en 10. Ket qua nh sau: ap so: He so mc chat lng canh tranh CT 1 0,7214 CT 2 0,7534 CT 3 0,6916 CT 4 0,7276 CT 5 0,6842 CT 6 0,6556

Bai so 8/24 40 trieu khach x 100 USD = 4 ty USD 40 trieu khach x 8 USD = 320 trieu USD Chi thc te mot lt khach: 2,2 ty USD : 31trieu = 70,96 USD Lai thuan thc te thu c oi vi mot lt khach: 155 trieu USD : 31 trieu = 5 USD

31 0,775 = 0,775 v1 = = 0,246 x1v1 = 0,1910 40 3,1439 2,2 0,5500 = 0,5500 v 2 = = 0,1749 x 2 v 2 = 0,0962 4 3,1439 cacbaitaptu4den23

3

5 0,6250 = 0,6250 v3 = = 0,1988 x3v3 = 0,1242 8 3,1439 155 0,4843 = 0,4843 v 4 = = 0,1540 x 4 v 4 = 0,0746 320 3,1439

7 0 ,9 6 0,7096 = 0,7096 v5 = = 0,2267 x5v5 = 0,1601 100 3,14390,6461Mc chat lng thc hien so vi ke hoach: 64,61% Ghi chu: Theo phng phap trung bnh so hoc ta co: (khong tnh vi )

3 4 9 ,1 3 = 0,6268 = 62 ,68 % 5

cacbaitaptu4den23

4

Bai so 12 (trang 28) 1/ Cho iem tng ng t 5 1 cac ch tieu theo tam quan trong th I V. TT 1 2 3 4 5 2/ V Ch tieu Hnh thc SP Gia Trnh bay, gii thieu SP C cau mat hang Hnh thc khuyen mai5

Pi 167 203 225 176 196

Pi / Pi 167/ 967 203/ 967 225/ 967 176/ 967 196/ 967

Vi 0,173 0,201 0,233 0,182 0,202

dung thc Vi =1 Ap cong : M Q =i =1

C Vi

i

M QDacco=

10 ( 5,5.0,173) + ( 6.0,21) + ( 5,5.0,233) + ( 6.0,182) + ( 7.0,202) = 0,6 M QLix = 10 ( 7,5.0,173) + ( 7.0,21) + ( 6,5.0,233) + ( 7.0,182) + ( 8.0,202) = 0,717 M QLanHao = 10 ( 7,5.0,173) + ( 6,5.0,21) + ( 8.0,233) + ( 7,5.0,182) + ( 7.0,202) = 0,731 M Q My H a= o 10 ( 8.0,173) + ( 7.0,21) + ( 9.0,233) + ( 8.0,182) + ( 7,5.0,202) = 0,802 M QKaoV N = 10MQKaoVN > MQDacco > MQMy Hao > MQLan Hao > MQLix

( 7.0,173) + ( 9.0,21) + ( 6,5.0,233) + ( 7.0,182) + ( 8.0,202) = 0,751

C oi

cacbaitaptu4den23

5

Bai so 13/30Ch Tieu iem yeu cau Coi 1 2 3 4 5 6 7 8 9 10 60 55 30 45 10 50 100 55 20 15 440 60 / 440 = 0,136 55 / 440 = 0,125 30 / 440 = 0,068 45 / 440 = 0,102 10 / 440 = 0,023 50 / 440 = 0,114 100 / 440 = 0,227 55 / 440 = 0,125 20 / 440 = 0,045 15 / 440 = 0,034 Vi Coi/ Coi iem anh gia Ci 30 25 20 15 0 20 60 25 20 15 230 Mq MQ Mqi xVi

Ci C oi0.5 0.46 0,67 0,33 0 0,4 0,6 0,46 0,25 0,33 Tong

0,068 0,056 0,046 0,033 0 0,046 0,136 0,058 0,011 0,012 0,466

Bai so 14(trang 31)a iem Ka Ci 15 14 13 13 12 12 11 10 9 7 MQ Ka K anc 1 0,93 0,87 0,87 0,8 0,8 0,73 0,67 0,6 0,47 TCMQ G i a

Th t

MQCi Co i

TC

MQ G ia0,167 0,162 0,157 0,235 0,111 0,148 0,128 0,108 0,138 0,075

Th t

1 2 3 4 5 6 7 8 9 10

0,167 0,155 0,145 0,218 0,1 0,133 0,122 0,112 0,12 0,078

II III IV I IX V VI VIII VII X

1 0,97 0,94 0,94 0,89 0,89 0,77 0,65 0,69 0,45

II III IV I VIII V VII IX VI X

Bai so 15/32 .Tc1 = cacbaitaptu4den23 140lumen

TRNH O CHAT LNG3.000 x 5.000 = Tc2 = 333 = / 30.000 + 15.0006lumen

1.400 x 1.200 / 2.000 + 10.000

1. CHAT LNG TOAN PHAN

1.300 x 1.000 QT1 = 140 = / 3.000 + 12.000lumen

2.900 x 4.600 QT2 = 140 = / 32.000 + 16.500lumen

2. HIEU SO HIEU QUA S DUNG

86,67 1 = = 0,6190 3. CHI PH AN CUA SAN XUAT 140QT1/ QT2

275 2 = 0,8258 333 =

= 275/ 86,67 = 3,17 lan

SCP1 = (1 0,6190) x SCP2 = (1 0,8258) x 100% 100% = 38,10%Tnh Kph va SCP = 17,42% Bai 19/36 1Kph1 = 0,9116 22.800 Kph2 = 0,7600 (8 x 2.500) + (3,5 x 2.000) + (0,5 x 1.000) 27.500 = = 12 x 2.5000 30.000 (6 x 2.500) + (3 x 2.000) + (1,8 x 1.000) = 12 x 2.5000 30.000 =

SPC = 27.500.000 - 22.800.000 + 100.000 = 4.800.000

2 - Neu bao quan tot gia tr lo hang se la : (8 x 4.000) + (3,5 x 3.200) + (0,5 x 2.000) = 44.200.000 Thc te ban c :

(6 x 4.000) + (3 x 3.200) + (1,8 x 2.000) = 37.200.000 SPC / mong muon :7

cacbaitaptu4den23

44.200.000 - 37.200.000 = 7.000.000 Van chuyen o phe pham la 100.000

SPC = 7.000.000 + 100.000 = 7.100.000 Bai tap so 23/47

(7 x 37.550) + (4,5 x 11.700) + (3,5 x 450) 317.075 KPH1 = = = 0,9114 (37.550 + 11.700 + 450) x (3,5 x 560) (8 x 46.140) + (4,5 x 12.910) + 7 347.900 429.175 KPH2 = 0,8999 = =

(46.140 + 12.910 + 560) x 8 390 300 476.880 XB = = XA = = 0,0065 0,006 59.160 49.700 TTA = 0,9114 x (1 - 0,006) = 0,9059 + 390 K + 300KTTB = 0,8999 x (1 - 0,0065) = 0,8941

317.075 A = = 0,4249 746.250SCP

429.175 B = 0,5751 746.250 =

KTTAB = (0,9059 x 0,4249) + (0,8941 x 0,5751) = 0,8991 = (1 - 0,8991) x 746.250.000 = 75.286.000

cacbaitaptu4den23

8

Bai so 22 /39 He so phan hang thc te moi quy: Quy 1

1 5 .7 +7 .6 +2 .5 2 0 0 K ph 1 = =0,9 7 2 (125 +70 +20 ).7Ktt1 = 0,927 (1- 0,032) = 0,897

Quy 2

1 5 .7 +4 .6 +1 .5 5 0 5 K ph 2 = =0,9 2 5 (155 +40 +15 ).7Ktt2 = 0,952 (1 0,028) = 0,925

Quy 3:

1 8 .7 +2 .6 +1 .5 7 0 1 K ph 3 = =0,9 1 7 (178 +20 +11 ).7Ktt3 = 0,971 (1 0,025) = 0,947

Quy 4:

1 2 .7 +2 .6 +5.5 9 2 K ph 4 = =0,9 9 6 (192 +22 +5).7Ktt4 = 0,969 (1 0,025) = 0,945

He so phan hang thc te ca nam: 1: 1.395/5717 trieu = 0,244 x 0,897 = 0,219 0,227 2: 1.400 /5717 trieu = 0,245 x 0,925 =

3: 1.421/5717 trieu = 0,249 x 0,947 = 0,236 4: 1.501/5717 trieu = 0,263 x 0,945 = 0,249 2/ Chi ph an: SCP = (1 0,537) 5.717.000 = 2 6.810.00 Bai so 23 (trang 40) 1/ Gia s rang he so s dung eu bang 1:

0,531

K phaunam=

20 x 400 .000 +35 x300 .000 + 45 x 250 .000 = 0,7438 100 x 400 .000

1 x 4 0 .0 0 +3 x3 0 .0 0 +4 x 2 0 .0 0 6 0 0 4 0 0 6 5 0 K phaunam = =0,7 2 05 0,74 38 0,100 x 400 .000 7 025 x100 = 5,55 % 2 Mc giam chat lng:

0,743 8

2/ Bo qua he so hieu qua cua von Doanh thu at c neu he so s dung phong la 0,65:cacbaitaptu4den23

9

20 phong hang 1: 400.000 x 20 x 0,65 = 5.200.000 35 phong hang 2: 300.000 x 35 x 0,65 = 6.825.000 45 phong hang 3: 250.000 x 45 x 0,65 = 7.312.500 19.337.500 ong Doanh thu thc te: 20 phong hang 1: 400.000 x 20 x 0,4 = 3.200.000 35 phong hang 2: 300.000 x 35 x 0,58 = 6.090.000 45 phong hang 3: 250.000 x 45 x 0,70 = 7.875.000 17.165.000 ong Ch so chat lng kinh doanh:

1 .1 5 .0 0 7 6 0 1 .3 7 .5 0 9 3 0Bai so 24 (trang 41)

x1 0 0

= 8 ,7 % 8 7

He so phan hang au nam:

K tt au am = n

15 x 200 .000 + 60 x180 .000 + 25 x150 .000 = 0,878 (15 + 60 + 25 ) x 200 .00010 x 200 .000 +50 x180 .000 +35 x150 .000 = 0,8125 (15 +60 +25 ) x 200 .000= ,4 % 7 6

He so phan hang cuoi nam:

K tt cuoinam =

Mc giam he so phan hang cua cac phong: K tt n tt c o i n K u am 0,8 8 ,8 2 7 0 15 au am x1 0 = 0 x1 0 0 K tt n 0,8 8 7 au am 2/ Gia tr tai san au nam:

(15 x 75 trieu) + (60 x 60 trieu) + (25 x 40 trieu) = 5.725 trieu Gia tr tai san cuoi nam: (10 x 75 trieu) + (50 x 60 trieu) + (35 x 40 trieu) = 5.150 trieu Ton that gia tr tai san sau mot nam: 5.725 trieu 5.150 trieu = 575 trieu Bai so 25/41 1/ He so phan hang tng loai san pham: ong n v: 1000

K phTVSony

=

14 .14 + 0,4.13 + 0,06 .2 201 ,32 = = 0,994 (14 + 0,4 + 0,06 ). 14 202 ,44 18 .4,5 +0,6.4,1 +0,1.1,2 83 ,58 = = 0,993 (18 +0,6 +0,1). 4,5 84 ,1510

K phHeineken

cacbaitaptu4den23

=

K phTiger

=

20 .3,5 +0,7.3,1 +0,15 .1 72 ,32 = = 0,991 ( 20 +0,7 +0,15 ). 3,5 72 ,975 26 .3,5 +1.3 +0,2.1 94 ,2 = = 0,989 ( 26 +1 +0,2). 3,5 95 ,2

K ph Nhn Hoa =

2/ Tnh Kph cho 4 loai san pham tren, ap dung cong thc:

K phchung= K phj j vi j = j =1

4

GTVSony =

G , trong G la trcua loaisan o gia mot pham Gj

j

= 201,32 + 83,58 + 72,32 + 94 ,2 = 451,4283,58 = 0,185 451 ,42 94 ,2 Nhn Hoa= = 0,209 451 ,42

Tiger

201 ,32 = 0,446 451 ,42 72 ,32 = = 0,160 451 ,42

Heineken =;

Kphchung = (0,994.0,446) + (0,993.0,185) + (0,991.0,160) + (0,989.0,209) = 0,993 3/ Ton that kinh te SCP = (1 0,993) x 451,42 = 3,15994

cacbaitaptu4den23

11