balancing creativity with leadership: the challenge of social media, with andy shaindlin
DESCRIPTION
Education and non-profit leaders, such as heads of schools, directors, and presidents, face a daunting challenge.As strategists they must inspire confidence through consistent, reliable leadership. At the same time, however, they are expected to innovate, creatively carving a path through untried technologies, strategies, and ideas.Andy will explore how leaders can model dynamic experimentation and risk-taking, while also providing the security of reliable, and even predictable, leadership.TRANSCRIPT
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Balancing Creativity with Leadership:
The Challenge of Social Media
Andy ShaindlinEdSocialMedia Summit
San Francisco 2012
Tuesday, April 17, 12
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Innovative…Risk-taking…Creative…
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Reliable…
Consistent…
Predictable…
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High Creativity = Low Leadership
Low Creativity = High Leadership
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Outside the box…
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Outside the box…
…too risky for a leader!
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Leadership potential
Creative problem-solving
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~100 Pairs of College Students
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~100 Pairs of College Students
Evaluated partner’s ideas for creativityEvaluated partner’s leadership potential
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“What could an airline do to obtain more revenue from passengers?”
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“What could an airline do to obtain more revenue from passengers?”
½:
Useful answers
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“What could an airline do to obtain more revenue from passengers?”
½:
Useful answers
½:Useful and
innovative answers
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Studies 1 & 2
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Studies 1 & 2
High Leadership Potential =
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Studies 1 & 2
High Leadership Potential =Low Creative Problem Solving
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Studies 1 & 2
High Leadership Potential =Low Creative Problem Solving
Tuesday, April 17, 12
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Studies 1 & 2
High Leadership Potential =Low Creative Problem Solving
Low Leadership Potential =
Tuesday, April 17, 12
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Studies 1 & 2
High Leadership Potential =Low Creative Problem Solving
Low Leadership Potential =High Creative Problem Solving
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Creativity
Leadership
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Creativity
Leadership
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Creativity
Leadership
High
HighLow
Low
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Creativity
Leadership
High
HighLow
Low
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Creativity
Leadership
High
HighLow
Low
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Creativity
Leadership
High
HighLow
Low
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Creativity
Leadership
High
HighLow
Low
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Creativity
Leadership
High
HighLow
Low
Tuesday, April 17, 12
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Creativity
Leadership
High
HighLow
Low
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ME
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YOUME
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YOUME I’m going to take a risk!
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Creative = filtered out of:
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Creative = filtered out of:HiringPromotionLeadership
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With social…
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With social…
…new people given opportunity
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“Can I become more creative?”
500 students2 groups: More & Less Creative
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What would you bring on a family vacation
to the moon?
Can you order people to be creative?
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Closing Thoughts
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Closing Thoughts
“Combine old-school tactics with new technologies to stay relevant & effective.
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Closing Thoughts
“Combine old-school tactics with new technologies to stay relevant & effective.
Here's where we get creative: We must blend what we know about our work & institutions with the new tools and services in our arsenals.”
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Closing Thoughts
“Combine old-school tactics with new technologies to stay relevant & effective.
Here's where we get creative: We must blend what we know about our work & institutions with the new tools and services in our arsenals.”
– Liz Allen, Tools of Engagement, Currents, April 2012
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Closing Thoughts
The person at the top can't learn for the organization. Social tools, digital brainstorming & next generation collaboration tools are the OS for the next generation. Leadership comes from this and becomes visible.
- after Peter Senge, The Fifth Discipline
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Closing Thoughts
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Closing Thoughts
• Driving the use of new platforms = innovation
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Closing Thoughts
• Driving the use of new platforms = innovation
• Driving the use of new platforms = leadership
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Closing Thoughts
• Driving the use of new platforms = innovation
• Driving the use of new platforms = leadership
• Social media allows you to lead by innovating
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Further Reading
Recognizing creative leadership: Can creative idea expression negatively relate to perceptions of leadership potential? http://www.management.wharton.upenn.edu/mueller/docs/Mueller_Goncalo_Kamdar-JESP_creativity-leadership.pdf
Follow the crowd in a new direction: When conformity pressure facilitates group creativity (and
when it does not) http://www.sciencedirect.com/science/article/pii/S0749597811001555
Others’ anger makes people work harder not smarter: The effect of observing anger and sarcasm on creative and analytical thinking
http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2011-09700-001
Tools of Engagement, CASE Currents, April 2012http://tinyurl.com/allen-engagement
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Photo Credits
• Wingwalker http://www.flickr.com/photos/aspexdesign/6038389693/
• Kiddie ride http://www.flickr.com/photos/manueb/3258516556/
• Creative person http://www.flickr.com/photos/wadem/2773930416/
• Outside the box http://www.flickr.com/photos/artjonak/6250513028/
• Oil refinery http://www.flickr.com/photos/97373666@N00/3107827737/
• Airline http://www.flickr.com/photos/flyforfun/4261940077/
• Stapler http://en.wikipedia.org/wiki/File:Red_Swingline.jpg
• Steve Jobs http://commons.wikimedia.org/wiki/File:Steve_Jobs_Headshot_2010-CROP.jpg
• Office http://www.flickr.com/photos/metrolibraryarchive/2941081152/
• Faith http://www.abinesh.com/delirium/posts/note-to-self-13/
• Uncertain http://doesthismakemybloglookfat.blogspot.com/
• Moon family http://www.flickr.com/photos/panacheart/3552841419/
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Thank You!
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