bam! la communication selon les startups
TRANSCRIPT
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LA COMMUNICATIONLA COMMUNICATION
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LA COMMUNICATION ?LA COMMUNICATION ?
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QU’EST-CE QU’UNE
STARTUP ?
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TROUVER SON UNIVERS
ICONOGRAPHIQUE
TROUVER SON UNIVERS
ICONOGRAPHIQUE
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COHÉRENCE AUTHENTICITÉ
PENSEZ DITES
MONTREZ
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STORYTELLING =
ÂME
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VISION IS TOO PERSONNAL
1. EFFICACITÉ 2. INDÉPENDANCE
#RESPONSABILITÉ #CONFIANCE
#DIY
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FAIRE DES CHOIX, BE RADICAL
L’IDENTITÉ EST ÉVOLUTIVE !
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1.
2.
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1.VALEURSTOUT DÉCOULE DES
2. PINTEREST 3. MOODBOARD
4. BRIEF
5. DESIGN
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LES VALEURS SONT DES KEYWORDS,
TROUVEZ LEUR UNE TRADUCTION GRAPHIQUE
IDÉES PRODUIT IMAGES
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FONDATEURS QUI ÊTES-VOUS?3 MOTS QUI PEUVENT DÉCRIRE CHACUN D’ENTRE VOUS
QUI FAIT QUOI?CHASSEUR? FERMIER? DESIGNER?
VOS VALEURS, CHOISISSEZ-EN 3CROYANCES ET COMBATS : QU’EST-CE QUI VOUS POUSSE À FAIRE ÇA ?
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LE PORTRAIT CHINOIS SI VOTRE STARTUP ÉTAIT:
UN FILMUN PLAT
UNE CÉLÉBRITÉUN FRUIT
UN DESSIN ANIMÉUNE COULEUR
UN ARTISTE
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ÉCRIVEZ VOTRE
MANIFESTO
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WHY DIFFERENT TYPES
D’ENTREPRENEURS
LE GRAND
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1. THE EXECUTANT VISIONNARY (AMAZON)
2. THE ASSUMED COPYCAT (HOUSETRIP)
3. THE STORYTELLER (APPLE/PALANTIR)
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VISEZ LE HOLY CRUSH
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RATIONNEL VS
EMOTIONEL
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SLACK JURISMATIC
CREATION / RÉENCHANTER
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VALUE PROPOSITION:
TOUTE LA DOCUMENTATION LÉGALE POUR LES STARTUPS, EN OPEN SOURCE !
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VALUES
À LA CROISÉE DES MONDES :LE MEILLEUR DU DIGITAL ET DU NUMÉRIQUE
AU SERVICE D’UN SAVOIR ANCESTRALANACHRONISME / DISRUPTION
PARTAGE, CIRCULATION DES DONNÉES,CONNAISSANCE, TRANSMISSION, QUALITÉ
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DES IDÉES AUX IMAGES DÉMATÉRIALISATION - ILLUSTRATION / MACHINEANACHRONISME / RELECTURE - RETRO / TYPO TRANSPARENCE / FACILITATION - OPENSOURCE / UXCONFIANCE / SÉRIEUX - DOCUMENTS / SERVICEEFFICACE / DIRECT - AUTOMATIQUE / POLAROÏDPARTAGE - COULEUR / FUN / RÉFÉRENCE CULTURELLES
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SLACK SLACK
ANALYSIS
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VALUE PROPOSITION
BE LESS BUSY.
SLACK BRINGS ALL YOUR COMMUNICATION TOGETHER IN ONE PLACE.
IT’S REAL TIME MESSAGING, ARCHIVING & SEARCH FOR MODERN TEAMS.
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WHY SLACK DOES WHAT IT DOES? EMAILS ARE DEAD.
#PAINFUL #CLOSED #ISOLATED #PROTOCOL
WHAT MATTERS THE MOST FOR EFFICIENT TEAMS: ENERGY & WORK.
#TIME SAVING #JOKES #HARD TOPICS #SHARING RESULTS
SLACK HELPS YOU BEING FOCUS TOGETHER.
AN AMAZING TEAM WORTH AN AMAZING PRODUCT.
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WHY SLACK DOES WHAT IT DOES? A GOOD TEAM IS BASED ON CULT & FREEDOM
*CULT: EVERYONE GOING IN THE SAME DIRECTION *FREEDOM: NOTHING IS IMPOSSIBLE
A CULT MUST BE BUILT EVERY DAY#ACTION #HOT #ALIVE
Ex: CUSTOMIZED QUOTES Ex: LIVE DEBATES TO CHOOSE
BEING TOGETHER AND DIRECT#TALK #CASUAL
Ex: SLACK MEEx: SLACK PREFERENCE
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VALUES
HUMAN FUN
EFFICIENCY
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BACK TO THE FOUNDERS
#GAMERS#GEEKS
#DESIGNERS (FLICKR)
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A STRONG IDENTITY, FOR FREE BUT PROTECTED BY GUIDELINES
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WORDING / ETHIC
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PERSONNAL CULTURE
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PERSONNAL CULTURE
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EASTER EGGS CULTURE
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BLOG POSTS
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LOL BTW #AUTHENTICITY
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HUMAN / USER / CARE / FACILITATION / IMPACT / TEAM SPIRIT / SIMPLICITY / FUN / ACCESSIBLE /
EFFICIENCY / PROUDNESS / TRANSPARENCY / TECHNOLOGY / ESTHETISM
THE CULTURE EXTENDED / LIFESTYLE
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GRAPHIC CHART
COLOURS / PATTERNSSECONDARY COLORS - SOFT AND SUBTILE / WARM / WELCOMINGJOYFUL / BRIGHT - FUN / DYNAMICLITTLE RETRO REFERENCE - TRENDYFABRIC / KNITTING - PEOPLE MEETING / MIXINGTRANSPARENCIES - OPEN INFORMATION / CROSSINGS /
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GRAPHIC CHART
SHAPES / SYMBOLSSOFT / ROUNDED EDGES - FLEXIBLE / SMOOTH / FRIENDLYHASHTAG - REFERENCE TO THE GEEK CULTURE AND THE EFFICIENCY / KEYWORDSSLACKBOT- FUN / FRIENDLY / CAREFUL / « CHILDISH » LOGO - SLIGHT ROTATION, OFF-BEAT, NOT SQUARED OR OUT OF THE BOX ;)
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ON NE NOUS A PAS ATTENDUSON NE NOUS A PAS ATTENDUS
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QUELQUES ENSEIGNEMENTSQUELQUES ENSEIGNEMENTS
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Entreprises différentes
Stratégiesdifférentes
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LE MONDE QUE NOUS QUITTONS
1. MASSE 2. SILOS
#TOPDOWN#DOUBLEDISCOURS
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PLUS LA MASSE MAIS LA MULTITUDEQuelle réception du message ?
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DISPARITION DES SILOS
PLUS DE DOUBLE DISCOURS
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REVENIR À L’ESSENTIEL
L’IDENTITÉ
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COMMUNIQUER
1. IDENTITÉ CLAIRE 2. ALIGNEMENT 3. RÉACTIVITÉ 4. OUVERTURE
#CONFIANCE #RESPONSABILITÉ
COMME UNE STARTUP
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MERCI MERCI