bam!'s cooper hewitt experience

BAM! Strategie Culturali

BAM! Strategie Culturali!Objects, people, collections: the new Cooper Hewitt experience


Cooper Hewitt, Smithsonian Design Museum!•  The only museum in the US devoted exclusively

to historic and contemporary design!•  Located in the Upper East Side's Museum Mile in Manhattan, NYC#•  More than 210.000 design objects and a world-class design library#•  Extensive educational programs and a master#

•  Largest renovations in museum’s history started in 2008 ($91 million)#•  Reopened December 12, 2014!•  (Following a great ad campaign* throughout the city)!•  (Additional renovations in 2015: the Terrace and Garden opens today)#

•  And this was the occasion to set up the new experience!#


1. The visit (my visit)!


1a. The tables!


1a. The tables!•  84- 55- and 32-inch screen tables around the museum!•  Specialized interactive software!•  Collection Browser!•  People Browser (donors and objects)!•  Ultra-high-definition resolution (4k)#•  Up to six visitors simultaneously#•  The “object river” at the center of the table!•  Draw a shape (and discover a piece) !•  Build yourself a three-dimensional object#


1a. The tables!

Video: Collection Browser!youtu.be/qytmrXLCVWM!


1a. The tables!

Video: People Browser!youtu.be/9Y0KzbTrrJI!


1b. The Pen!


1b. The Pen!

Video: Pen Saving!youtu.be/MRZY7I_oyiQ!


1b. The Pen!“Collect” and “save” objects around the galleries##How it works:#•  You receive your Pen when you enter#•  Your ticket contains a dedicated web address#•  To collect the objects, you simply press on the labels#•  You can transfer the objects on the tables to explore them#•  At home, you visit the web address and your visit is there for you!


1c. Making Design!


1c. Making Design!•  The first in a number of exhibitions devoted to showcasing Cooper

Hewitt’s extensive collection!•  An overview based on five key elements of design:

line, form, texture, pattern, and color#•  New modular display systems!•  “Like a visual library, the objects are a tribute to the variety of design

concepts and processes through the continuum of design history”!


1c. Making Design!


1d. Immersion Room!


1d. Immersion Room!•  Largest and most significant collection of wallcoverings in North America#•  Digital and projection technologies#•  Browse digitized wallpapers and see them projected full-scale,

floor-to-ceiling on the surrounding walls#•  Sketch your own designs, adjust the colors and manipulate repeat

patterns, and see them projected on the walls#


1d. Immersion Room!


To sum up (better):!http://vimeo.com/121152071!


2. The online experience!


www.cooperhewitt.org!


What’s the difference?!During the visit!•  Interaction and engagement (and fun!)!•  Attention and light on every single piece#•  Build step by step a relation with the institution#•  Already network-based and web-oriented##After the visit!•  …the visit goes on#•  The personal library merges with the institutional library#•  The visitor can deepen the relation with the works#•  The website is the heart of the relation (not Facebook, baby!)#

##


Thanks!!

bam!'s cooper hewitt experience

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