•PRESENTED BY: HARSH DESAI•CLASS: FYBBA

SWAMI SAHJANAND COLLEGES OF

COMMERCE & MANAGEMENT

CASE STUDY OF BAN ON MAGGI

INDEX HISTORY OF MAGGI ABOUT NESTLE. MAGGI IN INDIAN MARKET. MAGGI. AN ATRACTIVE FOOD. VARIOUS TAG LINES (PUNCHLINES) OF

MAGGI. FACT FILE OF MAGGI CONTROVERSY. DATA STUDY FOR FUTURE. RIGHT NOW!!!

HISTORY OF Establishment of company-1875

protein-rich meal to the market - 1886.

In 1947,Magii merged into the Nestle.

Nestle unleashed Maggi in India in 1983.

SOMETHING ABOUT Establishment of company-1866

Nestle markets its products in 130 countries across the world.

Nestle sells over a billon product everyday.

Maggi was launched in India

at the time when instant noodle was not that well known a category.

When nestle India launched Maggi in country, it used the tagline, ‘fast to cook and good to eat’.

MAGGI IN INDIAN MARKET

In India the word “Maggi” means noodles. Nestle India ltd. offered a variety of

culinary products such as instant noodles soups, sauces ketchups cooking aids, etc.

MAGGI IN INDIAN MARKET

MAGGI. AN ATTARACTIVE FOOD

Maggi is the most attractive, tastiest and cheapest food in the Indian market.

In the past 33 years Maggi has entered all most every Indians body.Without age limitation all were addicted to its flavor.

oTaste bhi … health bhi…oMummy bhuk lagi hai… bas 2 minute…

oIn last 20 years we have just asked “2 minutes” of your time…

o2 minute mein khushiya..

VARIOUS TAG LINES OF MAGGI:

FACT FILE OF BAN ON MAGGI

On June 5, the FSSAI ordered Nestle India to withdraw all Maggi instant noodles from the market.

noodle Maggi contains high amount of monosodium glutamate (MSG) and lead.

Maggi ban started from the Barabanki, Uttar Pradesh.

FACT FILE OF CONTROVERCY:

After detection of harmful chemicals, the batch was transferred to the Kolkata to confirm the percentage of lead and MSG.

Lead found in Maggi- 17.2 ppi(Proton pump inhibitors).

Permissible limit range of Lead - 0.01-2.50 ppi.

FACT FILE OF CONTROVERCY :

FACT FILE OF CONTROVERCY :

Health hazards due to MSG:

• Severe headache

• Flushing • Sweating • Facial

tightness • Allergic

response

• Chest pains• Shortness of

breath• Muscle

weakness and numbness,

• Heart palpitations

Tingling or burning in the mouth, around the face and in the limbs

DATA STUDY ON FUTURE OF MAGGI

To observe the consumer behavior after the ban on Maggi . And to know their reaction a small survey was conducted to see the brand value of Maggi in terms of customer base.

IMPORTANT FACTOR TO CHOOSE MAGGI?

Price18%

Healthy6%

Tasty56%

Brand name12%

Others8%

Imp. Factor to Choose Maggi

AWARENESS ABOUT BAN?

Yes100%

awareness ABOUT BAN

PRECEPTION ABOUT BAN

36%

64%

PERCEPTION ABOUT BAN

YesNo

WHICH WILL BECAME MOTIVATIONAL FACTOR??

12%

28%60%

MOTIVATIONAL FACTOR

Less pricesame taste as beforeMore healthy & nutritious

SATISFACTION FROM OTHERS??

36%

64%

SATISFACTION FROM OTHERS

YesNo

RIGHT NOW

?

THANK

YOU