basic of branding 13-11-2015
TRANSCRIPT
![Page 1: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/1.jpg)
การสงคณคาของผลตภณฑไปสลกคา
6-11-2015 Perus Saranurak
Branding
GE 119
6-11-2015 Perus Saranurak
S N
I O
E
Mapping Competitive Position NOISE analysis (or SWOT) Mapping Personas
2015Best Global Brands
6-11-2015 Perus Saranurak
อยากเปนทสนใจอยากมเสนห
อยากเปนทรก
6-11-2015 Perus Saranurak
Brandingคาถามหาเสนห
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 2: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/2.jpg)
6-11-2015 Perus Saranurak
S N
I O
E
Mapping Competitive Position NOISE analysis (or SWOT) Mapping Personas
2015Best Global Brands
6-11-2015 Perus Saranurak
อยากเปนทสนใจอยากมเสนห
อยากเปนทรก
6-11-2015 Perus Saranurak
Brandingคาถามหาเสนห
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 3: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/3.jpg)
2015Best Global Brands
6-11-2015 Perus Saranurak
อยากเปนทสนใจอยากมเสนห
อยากเปนทรก
6-11-2015 Perus Saranurak
Brandingคาถามหาเสนห
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 4: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/4.jpg)
อยากเปนทสนใจอยากมเสนห
อยากเปนทรก
6-11-2015 Perus Saranurak
Brandingคาถามหาเสนห
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 5: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/5.jpg)
Brandingคาถามหาเสนห
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 6: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/6.jpg)
Brand amp BrandingConcept Activities
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 7: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/7.jpg)
S N
I OE
Brand
6-11-2015 Perus Saranurak
Branding
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 8: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/8.jpg)
Better life
6-11-2015 Perus Saranurak
Brand
Brand
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 9: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/9.jpg)
httpswwwyoutubecomwatchv=W0OHJUMNZqE
Kumamoto
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 10: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/10.jpg)
โลกจะเปนอยางไร ถาไมม Brand
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 11: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/11.jpg)
ยาดท าไมตองตาง
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 12: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/12.jpg)
128 YEARS OF COCA-COLArsquoS HISTORY IN 2 MINUTEShttpswwwyoutubecomwatchv=SgZUaLTSAQI
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 13: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/13.jpg)
การสราง Brandbull Potential Consumers bull Vision Mission Value
bull Application
6-11-2015 Perus Saranurak
S N
I OE
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 14: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/14.jpg)
6-11-2015 Perus Saranurak
Brand
ลกคาตนเองคแขง
S N
I OE
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 15: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/15.jpg)
Brand Positionจดยน แตกตาง
6-11-2015 Perus Saranurak
httpsyoutube9hUIxyE2Ns8t=3m8s
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 16: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/16.jpg)
S N
I OE
6-11-2015 Perus Saranurak
อะไรคอสงทลกคาเชอวา ldquoดrdquo(Consumer Insight)Core value
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 17: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/17.jpg)
S N
I OE
6-11-2015 Perus Saranurak
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 18: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/18.jpg)
Symbol
Tagline
Color
Material
ImagePhoto
Mascot
PackagingTypeface
Layout
ExhibitionCampaign
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 19: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/19.jpg)
What is a Better life
Who you are What you can do
6-11-2015 Perus Saranurak
What is different form others How to be better How to achieve
BrandPromise
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 20: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/20.jpg)
Better life
6-11-2015 Perus Saranurak
Brand
Branding
Communication
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 21: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/21.jpg)
Message + Toneส าเนยงสอภาษา กรยาสอสกล
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 22: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/22.jpg)
ldquoสวสดครบคะrdquo
6-11-2015 Perus Saranurak
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 23: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/23.jpg)
Brand Personaคนทใชส าหรบคณ (ลกคา)
6-11-2015 Perus Saranurak
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 24: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/24.jpg)
More Engagedพฒนาความสมพนธ
httpmarketing-made-simplecomarticlespurchase-funnelhtm
รบร
ศกษา + คนเคย
พจารณา ทดลองใช
ซอ
จงรกภกด
ซอซ า
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 25: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/25.jpg)
Better life
6-11-2015 Perus Saranurak
Brand
Brand experiences
PhysiquePersonality
Relationship
Self image
Culture
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 26: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/26.jpg)
6-11-2015 Perus Saranurak
Better lifeBrand
Branding
Communication
21
3 Message + Toneพดกบใคร
4
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 27: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/27.jpg)
6-11-2015 Perus Saranurak
Brand Application
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 28: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/28.jpg)
6-11-2015 Perus Saranurak httpswwwpinterestcomsearchpinsq=brandampterm_meta5B5D=brand7Ctyped
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 29: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/29.jpg)
6-11-2015 Perus Saranurak
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 30: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/30.jpg)
BusinessModelCanvas
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 31: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/31.jpg)
Social Network(20 ตค 2558)
Market Research(6 พย 2558)
Branding(20 พย 2558) Brand
Where What Why Different
Branding Engaged Brand Experiences
Workshop Brand Application
New Opportunities
6-11-2015 Perus Saranurak
6-11-2015 Perus Saranurak
QampA
![Page 32: Basic of Branding 13-11-2015](https://reader031.vdocuments.pub/reader031/viewer/2022030314/58a0c95d1a28ab6d018b5a37/html5/thumbnails/32.jpg)
6-11-2015 Perus Saranurak
QampA