basics of social media marketing and management - 1st session مباديء التسويق في...
DESCRIPTION
In the following five slides I am going to represent basics of Social Media Marketing and Management. It will include Twitter and Facebook marketing and management, paid and unpaid advertising, brief info about blogs and Google +, and some successful Social Media examples. I hope you would like and enjoy it.TRANSCRIPT
Session 1
Mohamed Elsherif
Social Media Research Analyst
MSc Social Informatics and Interactive Technologies
Basics of Social Media Marketing
Mohamed Elsherif @mhmd_fekry
Expectations Vs. Reality
10/01/2013
Mohamed Elsherif @mhmd_fekry
What is Online Marketing? Different Prospective.
Paid and Unpaid Facebook Marketing.Secret Techniques to Manage Facebook Pages. Paid and Unpaid Twitter Marketing. How to Manage Your Twitter Account?Video, Blogs, Google+, and Instagram
Marketing. Examples! Only the Amazing Examples.
PROJECT.
Outline
10/01/2013
Mohamed Elsherif @mhmd_fekry
I am not going to talk about Online Marketing before Marketing. What is marketing in the first place? Marketing is the process of communicating
the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
What is Online Marketing?
Production Product Selling Marketin
g Holistic
WE LIVE IN HOLISTIC MARKETING WORLD
10/01/2013
Mohamed Elsherif @mhmd_fekry
As a marketer you have to know that there are Four components:Relationship Marketing. (Customer)Internal Marketing. (Company)Integrated Marketing. (The brand)Social or Performance Marketing. (Society)
What to do from now? How clients see it? You are the most important person within the
organization.
How to do Holistic Marketing?
10/01/2013
Mohamed Elsherif @mhmd_fekry
Product Solution
Promotion Information
Price Value
Place Access
Your Four Ps, Their SIVA
Customers are looking for solutions to satisfy their needs.
They want to know more about your product. The money they spent on your service or
product is for the perceived value. Make it easy for them to know, find, and
order your product or service. 10/01/2013
Mohamed Elsherif @mhmd_fekry 10/01/2013
Mohamed Elsherif @mhmd_fekry 10/01/2013
Mohamed Elsherif @mhmd_fekry
It is a Direct Marketing process where you use the Internet to communicate the value of a product or service to customers, for the purpose of selling it.
Types of Online Marketing: Email Marketing. Search Engine Marketing. Affiliate Marketing.Social Media Marketing. Mobile Marketing.
What is Online Marketing?
10/01/2013
Mohamed Elsherif @mhmd_fekry
16 Million Users on Facebook.Twitter Statistics? 44% of Egypt’s internet users are using
YouTube daily. Want to know more about Egypt statistics, here is a gift:
http://www.google.com/think/search.html#?q=Egypt
82% of smartphone owners in Egypt have performed a search after seeing an offline ad.
29% access the Internet on their smartphones at least once a day mainly to check emails and Social Networks.
Social Media Marketing
10/01/2013
Mohamed Elsherif @mhmd_fekry 10/01/2013
Mohamed Elsherif @mhmd_fekry
Objectives
Audience
Channels and Tools
Management
Measure
Basics of Social Media Strategy
10/01/2013
Mohamed Elsherif @mhmd_fekry
Marketing.4Ps VS. SIVA. Market Environment. Market Segmentation.Online Marketing. Social Media Marketing. Social Media Strategy.
Summary
10/01/2013
Mohamed Elsherif @mhmd_fekry 10/01/2013
https://www.facebook.com/Mhmd.Fekry
https://twitter.com/mhmd_fekry