1.Session 1 Mohamed Elsherif Social Media Research Analyst MSc Social Informatics and Interactive Technologies

2. 10/01/2013Mohamed Elsherif @mhmd_fekry 3. What is Online Marketing? Different Prospective. Paid and Unpaid Facebook Marketing. Secret Techniques to Manage Facebook Pages. Paid and Unpaid Twitter Marketing. How to Manage Your Twitter Account? Video, Blogs, Google+, and Instagram Marketing. Examples! Only the Amazing Examples. PROJECT. 10/01/2013Mohamed Elsherif @mhmd_fekry 4. I am not going to talk about Online Marketing before Marketing. What is marketing in the first place? Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. Production Product Selling Marketing Holistic WE LIVE IN HOLISTIC MARKETING WORLD 10/01/2013Mohamed Elsherif @mhmd_fekry 5. As a marketer you have to know that there are Four components: Relationship Marketing. (Customer) Internal Marketing. (Company) Integrated Marketing. (The brand) Social or Performance Marketing. (Society) What to do from now? How clients see it? You are the most important person within the organization. 10/01/2013Mohamed Elsherif @mhmd_fekry 6. Product Solution Promotion Information Price Value Place Access Customers are looking for solutions to satisfy their needs. They want to know more about your product. The money they spent on your service or product is for the perceived value. Make it easy for them to know, find, and order your product or service. 10/01/2013Mohamed Elsherif @mhmd_fekry 7. 10/01/2013Mohamed Elsherif @mhmd_fekry 8. 10/01/2013Mohamed Elsherif @mhmd_fekry 9. It is a Direct Marketing process where you use the Internet to communicate the value of a product or service to customers, for the purpose of selling it. Types of Online Marketing: Email Marketing. Search Engine Marketing. Affiliate Marketing. Social Media Marketing. Mobile Marketing. 10/01/2013Mohamed Elsherif @mhmd_fekry 10. 16 Million Users on Facebook. Twitter Statistics? 44% of Egypts internet users are using YouTube daily. Want to know more about Egypt statistics, here is a gift: http://www.google.com/think/search.html#?q=Egypt 82% of smartphone owners in Egypt have performed a search after seeing an offline ad. 29% access the Internet on their smartphones at least once a day mainly to check emails and Social Networks. 10/01/2013Mohamed Elsherif @mhmd_fekry 11. 10/01/2013Mohamed Elsherif @mhmd_fekry 12. Objectives Audience Channels and Tools Management Measure 10/01/2013Mohamed Elsherif @mhmd_fekry 13. Marketing. 4Ps VS. SIVA. Market Environment. Market Segmentation. Online Marketing. Social Media Marketing. Social Media Strategy. 10/01/2013Mohamed Elsherif @mhmd_fekry 14. 10/01/2013Mohamed Elsherif @mhmd_fekry 15. https://www.facebook.com/Mhmd.Fekry https://twitter.com/mhmd_fekry