basics of social media marketing and management - 1st session مباديء التسويق في...

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Session 1 Mohamed Elsherif Social Media Research Analyst MSc Social Informatics and Interactive Technologies Basics of Social Media Marketing

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In the following five slides I am going to represent basics of Social Media Marketing and Management. It will include Twitter and Facebook marketing and management, paid and unpaid advertising, brief info about blogs and Google +, and some successful Social Media examples. I hope you would like and enjoy it.

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Page 1: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Session 1

Mohamed Elsherif

Social Media Research Analyst

MSc Social Informatics and Interactive Technologies

Basics of Social Media Marketing

Page 2: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

Expectations Vs. Reality

10/01/2013

Page 3: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

What is Online Marketing? Different Prospective.

Paid and Unpaid Facebook Marketing.Secret Techniques to Manage Facebook Pages. Paid and Unpaid Twitter Marketing. How to Manage Your Twitter Account?Video, Blogs, Google+, and Instagram

Marketing. Examples! Only the Amazing Examples.

PROJECT.

Outline

10/01/2013

Page 4: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

I am not going to talk about Online Marketing before Marketing. What is marketing in the first place? Marketing is the process of communicating

the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.

What is Online Marketing?

Production Product Selling Marketin

g Holistic

WE LIVE IN HOLISTIC MARKETING WORLD

10/01/2013

Page 5: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

As a marketer you have to know that there are Four components:Relationship Marketing. (Customer)Internal Marketing. (Company)Integrated Marketing. (The brand)Social or Performance Marketing. (Society)

What to do from now? How clients see it? You are the most important person within the

organization.

How to do Holistic Marketing?

10/01/2013

Page 6: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

Product Solution

Promotion Information

Price Value

Place Access

Your Four Ps, Their SIVA

Customers are looking for solutions to satisfy their needs.

They want to know more about your product. The money they spent on your service or

product is for the perceived value. Make it easy for them to know, find, and

order your product or service. 10/01/2013

Page 7: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry 10/01/2013

Page 8: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry 10/01/2013

Page 9: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

It is a Direct Marketing process where you use the Internet to communicate the value of a product or service to customers, for the purpose of selling it.

Types of Online Marketing: Email Marketing. Search Engine Marketing. Affiliate Marketing.Social Media Marketing. Mobile Marketing.

What is Online Marketing?

10/01/2013

Page 10: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

16 Million Users on Facebook.Twitter Statistics? 44% of Egypt’s internet users are using

YouTube daily. Want to know more about Egypt statistics, here is a gift:

http://www.google.com/think/search.html#?q=Egypt

82% of smartphone owners in Egypt have performed a search after seeing an offline ad.

29% access the Internet on their smartphones at least once a day mainly to check emails and Social Networks.

Social Media Marketing

10/01/2013

Page 11: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry 10/01/2013

Page 12: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

Objectives

Audience

Channels and Tools

Management

Measure

Basics of Social Media Strategy

10/01/2013

Page 13: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry

Marketing.4Ps VS. SIVA. Market Environment. Market Segmentation.Online Marketing. Social Media Marketing. Social Media Strategy.

Summary

10/01/2013

Page 14: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

Mohamed Elsherif @mhmd_fekry 10/01/2013

Page 15: Basics of Social Media Marketing and Management - 1st session مباديء التسويق في الاعلام الاجتماعي - المحاضرة الاولى

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