Session 2

Mohamed Elsherif

Social Media Research Analyst

MSc Social Informatics and Interactive Technologies

Basics Facebook Marketing

Facebook Marketing and Introduction to Facebook

Management

Mohamed Elsherif @mhmd_fekry

Expectations Vs. Reality

10/01/2013

Mohamed Elsherif @mhmd_fekry

What is Online Marketing? Different Prospective.

Paid and Unpaid Facebook Marketing.Secret Techniques to Manage Facebook Pages. Paid and Unpaid Twitter Marketing. How to Manage Your Twitter Account?Video, Blogs, Google+, and Instagram

Marketing. Examples! Only the Amazing Examples.

PROJECT.

Outline

10/01/2013

Remember Social Media Marketing is a Direct Marketing technique.

Why Social Media?Greater reach. Easy to use. inexpensive?

Why it is critical? EWOM.

Personally.Publicly.

COBRAs.Quick!

Social Media Marketing

B M3 model:

First . . . A Business Page

Build• Strategy• Design

Market• Paid• Unpaid

Manage• Content• People

Measure• Performan

ce• Future

You should fully understand the following: Objectives.Mission and Vision.Audience.Market.Budget.

If these are not known to you, then you need to STOP!

Build your Strategy(ies) and Tactic(s).Spend some time in designing your page.

Build!

Vodafone Egypt

Etisalat Misr (community)

Mobinil

Samsung

Amr Diab

You do not have more than one first time to impress visitors.

Remember to set the following appropriately: Cover photo (851 x 315 pixels), logo (160 x 160

pixels), description, and applications. Facebook Cover Photo Rules:

Unique and Creative. Calls to Action. Promotions.Contact information.Arrows and references. 20% Rule.

Facebook page design

According to Facebook, a successful post is: Short. 100<Post>250. Visual. Photos and Videos.Optimized. Time and content.

Post elite and limited content to be shared or liked. For an example: special offers, codes, or deals.

Less than 5000 likes? Use emails. Friends.Paid ads.

Market!

Setting up the Ad! Reaching the right customers! Check your budget and ROI. Try different Ads. Measure how successful it was.

Let’s get Practical

Facebook Ads

Provide free materials and ask people to download using emails.

Do not make it too long neither too short. Make it exclusive. Design Facebook Application Tab.Promote a single post. More?

Creative Marketing Ideas

Social Media Manager VS. Community Manager. As a Social Media Manager you need to _________As a Community Manager you need to _________

Quality content leads to Content Marketing. What makes quality content?

Relevant. Friendly. Visual.Short.Encourage to participate. Use time!

Use Pin – Star – Hide on contents. Make a posting plan!

Manage!