bat presentation - team 2
TRANSCRIPT
CSR Initiatives
• Donations
• Taxes
• UK First International Center for CSR (University of Nottingham)
• Education in Africa
• Approach with stakeholder
• Audited Social Report
• CSR Committee
• Stakeholder engagement
• 140 Million Trees
• Strategic CSR
• R&D to create less harm products
• Sustainable Supply Chain
• 45% CO2 Reduction
• Leader of the Down Jones Sustainability Index
2010 - 20152005 - 20102000 - 2005Before 2000
Defensive Compliance Managerial Strategical
Which Company Is It?
Tobacco
British American Tobacco Company
200 Countries
£30 Billion
100,000 Farmers
57,000 Employees5.700 Billion Cigarettes
Defensive Compliance Managerial Strategical
Latent
Emerging
Consolidating
Institutionalized
Why they need CSR
Society has become more mature
Public Smoking Bans
Smoking Ads are Banned
Anti-smoking campaigns on TV
1st Surgeons Report
Why this Evolution?
Why they need CSR
The 5 CSR Drivers Boosted this Evolution
Affluence
Sustainability
Globalization
Media
Brand
Recognized 200 countries
Anti-smoking campaigns
Cigarettes Vs. E-cigarettes
Corrodes the soil
Harmful Product affects Brand Image
Why they need CSR
They Have All the Arguments
Ethical
Moral
Rational
Economical
Need to create a good social impact
Achieve social validation
Long-Term Viability
Reduce operations/financial restrictions
Strategy Formulation
Stakeholders
CSR Strategy
CSR Initiatives
Harm Reduction Sustainable AgricultureCorporate Behavior
• Less toxic products• New Product Regulation
• Scientific Research
• Supporting Farmers
• Environmental impacts of tobacco
crops• Support U.N. Principles on Business
and Human Rights
• Marketing Practices• Youth Smoking Prevention
• Tobacco Trafficking
• Health and Safety
Strategy Mission
• Inform Consumers• Commitment to
society
Vision• Satisfying consumer
needs• Tobacco and
beyond
CSR Filter
Tactics
• Donations• Grants
• Responsible
Company Strategy
GrowthWinning
Organization Sustainability
• Natural Resources• Infrastructure & Resources• Reduce CO2 Emissions• Skills, Knowledge and Labour
• £65 million Investment
• Develop Brands• Meet Customer needs
• Recognition
• E - cigarettes• Low Toxicant Smokeless
tobacco• Nicotine Products
• Sustainable Leaders Awards 2014
• Great Place to Work Award
CSR is embedded in their own Strategy
They are in the Strategical Stage
Harm Reduction Sustainable AgricultureCorporate Behavior
But
Is It GreenWash?
The Facts Are
“$500 Billion lost”
“100.000 New Addicted”
5.3 Million Ha Lost - that could feed up to 20 million people
50 Million Tons wasted in Packaging
It Gives Addiction
1.3 Billion smokers
Die 14 Years Earlier
6 Million Deaths per Year - 10% Are Non-smokers
8 Million Deaths in Developing Countries by 2030
1 Death Every 6 Seconds
200 per Presentation
“It is an inherent contradiction - as industry’s core functions are in conflict with the goals of public health policies with respect to tobacco control.”
the WHO”
So should we stop doing it?
Will people stop smoking?
Won’t another company jump-in?
Will another company practice CSR?
What will happen to the farmers and retailers?
Haven’t we seen this before?
Let’s be Civil
This is the Challenge
What about the developing countries?
The focus has been on Prohibition - It needs to shift
Smoking to oppose regimesNo respect for the ones around you
Need for Education - Need for Responsibility
Drink Responsibly
It’s time we start to teach
Smoke Responsibly
CSR Perspective
Enforce this promises
Make the world a better place
Key Takeaways
Academics criticize BAT - To halt their operations
It’s more complicated - Integrated Network
Convenience shops have 30% of their profit coming from this product Nowadays this is of extreme relevance
Negative branding is not enoughCriticize is not enough
Cessation won’t make a positive difference - It will only create havoc
Winograd, D. (n.d.). 12 Things The Tobacco Industry Doesn't Want You To Know http://www.huffingtonpost.com/2013/07/01/tobacco-industry-e-cigarettes_n_3453821.html
Tobacco Control Tactics. http://tctactics.org/index.php/Main_PageTobacco use by Indian adolescents http://www.tobaccoinduceddiseases.com/content/1/2/111
Werther, W., & Chandler, D. (2006). Strategic corporate social responsibility: Stakeholders in a global environment. Thousand Oaks: SAGE Publications.
Delivering today. Investing in tomorrow, Annual Report 2013 – British American Toabacco Company,http://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3B/$FILE/medMD9HEGPT.pdf?openelement
British American Tobacco Company Sustainability Summary 2014 Valued Shared. (n.d.). Retrieved from,http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO9UYJL4?opendocument
What Is the Average Gross Revenue of a Convenience Store? (n.d.). Retrieved April 28, 2015, from http://smallbusiness.chron.com/average-gross-revenue-convenience-store-35712.html
Corporate social responsibility and the tobacco industry: Hope or hype? (n.d.). Retrieved April 28, 2015, from http://tobaccocontrol.bmj.com/content/13/4/447.full
The truth about the tobacco industry …in its own words. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/media/en/TobaccoExplained.pdf
References
References
The evolution of anti-smoking campaigns - CNN Video. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/videos/health/2015/04/02/anti-smoking-campaigns-history-orig.cnn
ASH. Action on smoking and health. (n.d.). Retrieved April 28, 2015, from http://www.ash.org.uk/files/documents/ASH_741.pdfTobacco industry vs. anti-smoking ads. (n.d.). Retrieved April 28, 2015, from http://news.temple.edu/news/tobacco-industry-vs-anti-smoking-adsGroup accuses British American Tobacco of misleading police on tobacco law - Premium Times Nigeria. (2014, August 18). Retrieved April 28, 2015, from http://www.premiumtimesng.com/news/166912-group-accuses-british-american-tobacco-of-misleading-police-on-tobacco-law.htmlPromotion of smoking cessation in developing countries: A framework for urgent public health interventions. (n.d.). Retrieved April 28, 2015,
from http://thorax.bmj.com/content/59/7/623.fullCorporate social responsibility and the tobacco industry: Hope or hype. (n.d.). Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/
PMC1747956/pdf/v013p00447.pdfLargest-ever tobacco study finds 'urgent need' for policy change - CNN.com. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/
2012/08/16/health/world-smoking-study/Tobacco and the developing world. (n.d.). Retrieved April 28, 2015, from http://bmb.oxfordjournals.org/content/52/1/206.full.pdf
A brief history of the War on Smokers. (n.d.). Retrieved April 28, 2015, from http://www.nycclash.com/ArticlesFolder/Brief_History.htmUS: Child Workers in Danger on Tobacco Farms. (n.d.). Retrieved April 28, 2015, from http://www.hrw.org/news/2014/05/14/us-child-workers-
danger-tobacco-farmsFooks, G., & Gilmore, A. (n.d.). Corporate Philanthropy, Political Influence, and Health Policy. Retrieved April 28, 2015, from http://
www.ncbi.nlm.nih.gov/pmc/articles/PMC3842338/CSR Strategy. (n.d.). Retrieved April 28, 2015, from http://www.tobaccotactics.org/index.php/CSR_Strategy
References
Global Smoking. (2011, February 8). Retrieved April 28, 2015, from http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/globalsmoking.html
Is smoking tobacco really addictive? (n.d.). Retrieved April 28, 2015, from http://www.cancer.org/cancer/cancercauses/tobaccocancer/questionsaboutsmokingtobaccoandhealth/questions-about-smoking-tobacco-and-health-is-tobacco-addictive
THE MILLENNIUM DEVELOPMENT GOALS AND TOBACCO CONTROL. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/publications/mdg_final_for_web.pdf
TOLL OF TOBACCO AROUND THE WORLD. (n.d.). Retrieved April 28, 2015, from http://www.tobaccofreekids.org/research/factsheets/pdf/0366.pdf
Curbing the Epidemic: Governments and the Economics of Tobacco Control. (n.d.). Retrieved April 28, 2015, from http://documents.worldbank.org/curated/en/1999/05/437174/curbing-epidemic-governments-economics-tobacco-control
WHO REPORT on the global TOBACCO epidemic, 2008. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf