1

WELCOME

BATA SHOE COMPANY

BUSINESS PLAN

TEAM PAANDULIPI NAME ID

NAHID HASAN RIFAT 127

JANNAT-E-JAHAN 25

AFRA ANIKA MOITREE 31

TRIQUR RAHMAN MIRAZ 49

NURUJJAMAN KAJOL 52

SUMAIYA ISLAM BRISTY 67

MD. NAEEM MIAH 70

RUHUL AMIN 130

RUBINA AKTER 184

MD. ABDULLAH ---

BATA COMPANY Company Description

Industry Analysis

Marketing mix

OperationsManagerial process

STP ( Segmentation , Targeting ,

Positioning )

Competitors analysis

Market Research

Customer Service

Recommendations

Conclusion

BATA COMPANY DESCRIPTION

Known as “ Bata Shoe Organization”

Founded in 1894 in today’s Czech Republic

Founder’s name Thomas Bata

The Company Serves its customers worldwide and the headquarter located in Switzerland

Main Products are footwear, Clothing and fashion accessories

Bata has more than 5,000 retail stores worldwide

Bata has 265 retail outlets all over the country

Different types of outlets like 1 . Bata City Stores 2. Bata Bazar

3. Bata Family Stores

It has ,13 wholesale depots covering Bangladesh

Corporate office is at Tongi

Bangladesh’s regional headquarter located in Singapore .

Vision. To make great shoes accessible to everyone

Mission . To help people look and feel good . To be the customer’s destination of choice

. To attract and retain the best people . To remain the most respected footwear company

INDUSTRY ANALYSISIts global business comprises of :• Shoe factories• Tanneries• Engineering plants

Product Based Share holding• 70% market share in canvas shoes• 60% market share in leather shoes• 10% market share in Hawaii

LIBERTY

1%

APEX1.5%

MARKET SHARE

Identifying Internal And External Factors

Threats of Bata • Political instability affects

• Uncontrolled counterfeit of Bata products

• Rapid market expansion

Weakness of Bata • Insufficient promotional activities

• Inability to catch the present trend In time

Strengths of Bata • Image of the company

• Quality Product• Differentiated line of product• Strong distribution channel

• Brand loyalty at mass level

Opportunities of Bata

• middle-class is coming up with reasonable buying power.

• Consumers like differentiated products.

BATA MARKETING MIX (4P’S)Products• Bata Comfit (comfort shoes)• Ambassador (classic men's shoes) • Marie Claire (women's shoes) • Bubblegummer (children's shoes) • Baby Bubbles (children's shoes)

Price

• BATA Best Price Range(TK)• Men’s 995-1695• Women’s 250-550• School 200-330• Children 130-195• Sport 695-995• Non-Sport 50-100

Promotion• Billboards

• Adds on local newspaper• Tag lines • Print Adds• CELEBRITY ENDORSER

PLACE

SEGMENTATION

BANGLADESH A (14%, includes high

disposable income group)

BANGLADESH B (50%, includes people middle class and middle class

group)

BANGLADESH C (36%, lower income class

group)

OPERATIONS OF BATA

OPERATIONS Potential Expantion

• Product Innovation• Market expansion

• Human resource Management• Add new retail store• Renovate the old stores

Customer services• Service Attitudes

• Compliant process• Feedback mechanism

Other issues• Safety & Health• Insurance & legal

• License• Environmental Concern & permits

Managerial Process

MANAGERS OF BATA• Name Designation Mr. Muhammad Qayyum Company Manager

Mr. M.Habibur Rahman Head of Human Resource

Mr. Bishwajit Roy Retail manager

Mr. Minhaj Ahmed Chowdhury Production Manager

Mr. Yee Siew NG Chief Financial Officer

Mr. Ruhul Amin Molla Wholesale Manager

Mr. Qayyum Khan Mahbub Purchasing Manager

Mr. Carlos Arturo Zuluaga Sachez Product Development Manager

Mr. Iraz Ahmed Chowdhury Merchandising Manager

COMPETITORS ANALYSIS

BATA

APEX

LIBERTY

REBOOK

PEGASUS

MARKET RESEARCH Frequency distribution of Bata shoe

co. compare with other :

Bata’s quality v/s price

BATA CUSTOMER SERVICES• In case of any problem simply return the pair of shoes within 30 days of purchase.

• The purchase must be supported by the cash memo.

• The shoes must be returned to the same store of purchase.

• It must be ascertained that shoes have been appropriately used.

• They offer free repair services in case of minor defects.

• Proof of purchase is required for exchange.

Recommendations

Large loyal customer

Reflect upon the changeable fashion

market Focus on promotional

activity

CONCLUSION

Market leader

Serving its customer with wide assortment

Emerging shoe stores

Bata Shoe Company is in a better position in the

market place

Loyal customers group

Not need to go through any major

overhauls

THANK YOU