bba l12 dt propaganda

8/6/2019 BBA L12 DT Propaganda

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PropagandaPropaganda

WELCOM CLASSBBA-L12-


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Definition of Pr opaganda Definition of Pr opaganda

W hatW hat isis PropagandaPropaganda ??

11.. T he T he propaganda propaganda maymay be be defineddefined asas thethe moremore of of lesslessdeliberatelydeliberately planned planned andand systematicsystematic useuse of of symbolsymbol

chieflychiefly throughthrough suggestionsuggestion andand relatedrelated psychological psychologicaltechniquestechniques withwith aa firstfirst toto alteringaltering andand controllingcontrollingopinionopinion ideasideas andand valuesvalues andand ultimatelyultimately toto changingchangingovertovert actionaction alongalong predetermined predetermined lineline..(( KimballKimball YoungYoung ))

22.. PropagandaPropaganda isis aa systematicsystematic attemptattempt by by interestedinterestedindividualsindividuals toto controlcontrol thethe attitudesattitudes of of thethe groupsgroups of of individualsindividuals throughthrough thethe useuse of of suggestionssuggestions andandconsequentlyconsequently toto controlcontrol their their actionaction.. (( DoobDoob ))


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K inds of Pr opaganda K inds of Pr opaganda 11.. Di r ectDi r ect andand Indi r ectIndi r ect Pr opagandaPr opaganda --:: I nI n actualactual Fact,Fact, PropagandaPropaganda

cancan be be both both directdirect andand indirectindirect..Indirect

Indirect propaganda, propaganda, thethe people peopleuponupon whomwhom itit isis being being usedused or or cognizantcognizant of of thethe individualindividual whowho isis

doingdoing itit andand thethe purpose purpose hehe isis doingdoing itit.. ee..gg.. thethe present presentgovernmentgovernment of of PakistanPakistan isis directlydirectly propagating propagating thethe schemesschemes of of lifelife insurance,insurance, familyfamily planning, planning, smallsmall saving,saving, etcetc.. besides besides itit manymanymajor major projects projects thethe people people areare fullyfully awareaware of of thethe factfact thatthat thisthis

propaganda propaganda isis governmentalgovernmental andand inin it,it, thethe governmentgovernment points points outoutthethe benefits benefits for for accruingaccruing thethe public public fromfrom thesethese schemesschemes andand ask ask thethe people people toto adoptadopt themthem.. OnOn thethe other other handhand somesome propaganda propagandacancan be be indirectindirect just just asas thethe propaganda propaganda againstagainst I ndiaI ndia by by PakistanPakistan isisguidedguided their their intentionintention of of takingtaking possession possession of of Kashmir Kashmir. . I nI n directdirect

propaganda propaganda people people areare notnot awareaware of of objectivesobjectives or or purposes purposes of of itit..ee..gg.. itit isis thethe practice practice adoptedadopted by by manymany people people whowho resortresort toto

propaganda propaganda never never toto revealreveal their their intentionintention whichwhich motivatesmotivates thethe propaganda propaganda. . T heyT hey changechange viewview andand idealsideals of of thethe people people inin aasubtlesubtle manner manner andand succeedsucceed forcingforcing itit toto actact inin thethe manner manner asas theytheydesiredesire..


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(Continue)(Continue) Kinds of PropagandaKinds of Propaganda

22.. Pr ima ryPr ima ry andand seconda ryseconda ry::-- PrimaryPrimary PropagandaPropaganda consistsconsistsinin thethe instigationinstigation andand excitationexcitation of of attitudesattitudes andand

prejudices prejudices thatthat alreadyalready existexist.. T oT o taketake aa commoncommon exampleexamplethethe statestate of of tensiontension between between HindusHindus andand MuslimsMuslims inin IndiaIndia

continuescontinues fromfrom thethe past past toto thethe present present.. T akingT aking advancingadvancingof of this,this, AzadAzad Kashmir Kashmir governmentgovernment alwaysalways excitesexcites andandtriestries toto forceforce toto MuslimsMuslims. . PopulationPopulation of of Kashmir Kashmir totomutinymutiny andand revoltrevolt.. T hisT his isis andand exampleexample of of PrimaryPrimary

propaganda propaganda. .I nI n secondarysecondary PropagandaPropaganda nono tendencytendency or or mentalmental sese isis

present present previously previously. . I nI n it,it, newnew tendenciestendencies andand thoughtthought arearestilledstilled..


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(Continue)(Continue) Kinds of PropagandaKinds of Propaganda

33.. C onsciousC onscious andand UnconsciousUnconscious --:: somesome psychologists psychologistshavehave alsoalso affectedaffected distinguishdistinguish between between consciousconscious andand

unconsciousunconscious propaganda propaganda. . ConsciousConscious propaganda propagandaapparentlyapparently enoughenough isis donedone purposely purposely andand isis

preplanned preplanned. . UnconsciousUnconscious propaganda propaganda. . HappensHappensaccidentallyaccidentally andand isis notnot affectedaffected knowinglyknowingly . .


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Psychological bases of the Appeal of P sychological bases of the Appeal of

Pr opagandaPr opaganda

11.. Pr opagandaPr opaganda andand suggestionsuggestion --:: T heT he basic basic of of propaganda propagandaisis suggestionsuggestion throughthrough thethe mediummedium of of suggestion,suggestion, allall kindskindsof of desirabledesirable changeschanges cancan be be mademade inin thethe thoughtsthoughts andandidealsideals of of thethe people people.. T heT he suggestibilitysuggestibility of of thethe power power reactingreacting toto aa suggestionsuggestion isis notnot alikealike inin allall individualsindividuals. . ButButeveneven then,then, everyevery individualindividual isis influencedinfluenced by by thethe

suggestionsuggestion toto somesome extentextent..


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( C ontinue) ( C ontinue) P sychological bases of the Appeal of P sychological bases of the Appeal of Pr opagandaPr opaganda

22.. Pr opagandaPr opaganda andand M otivesM otives o ror needsneeds --:: everyevery activityactivity of of thethe humanhuman beings beings isis dependentdependent uponupon hishis or or her her motivesmotivesandand hishis or or her her needsneeds.. W ithoutW ithout this,this, thethe humanhuman individualsindividualscancan be be instigatedinstigated toto indulgeindulge inin anyany activityactivity atat allall.. T hatT hatwhichwhich isis notnot needed,needed, andand thatthat withwith holdsholds nono inspirationinspiration or or motivationmotivation cancan notnot be be thethe objectobject of of thethe propaganda propaganda. .


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( C ontinue) ( C ontinue) P sychological bases of the Appeal of P sychological bases of the Appeal of Pr opagandaPr opaganda

33.. Pr opagandaPr opaganda Belief Belief andand AttitudeAttitude --:: oneone aimaim of of propaganda propaganda isis toto controlcontrol toto transformationtransformation of of thethe beliefs beliefsandand attitudesattitudes of of thethe people people.. AsAs itit hashas been been saidsaid before, before, thethePrimaryPrimary propaganda propaganda makesmakes thethe useuse of of thethe existingexistingattitudesattitudes whilewhile inin propaganda propaganda of of secondarysecondary naturenature thetheattitudeattitude areare transformedtransformed of of createdcreated anewanew.. I nI n thethe samesameway,way, inin propaganda, propaganda, oldold beliefs beliefs areare replacedreplaced by by newnew onesonesor or atat leastleast andand efforteffort isis mademade inin thisthis directiondirection.. ee..gg.. everyevery

political political party party triestries convinceconvince thethe public public thatthat isis thethe truetrue andandrepresentativerepresentative of of thethe people people andand itit isis thethe onlyonly oneone whichwhichcancan bring bring thethe truetrue welfarewelfare of of thethe people people..


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( C ontinue) ( C ontinue) Psychological bases of the Appeal of Psychological bases of the Appeal of Pr opagandaPr opaganda

44.. Pr opagandaPr opaganda inin RelationRelation toto FeelingFeeling andand E motionsE motions --::thethe thingsthings thatthat mostmost easilyeasily influenceinfluence thethe individualindividual arearewhosewhose thatthat arousearouse feelingfeeling andand emotionsemotions. . I tI t isis for for thisthisreasonreason thatthat whilewhile indulgingindulging inin aa propaganda propaganda thethe

people people.. AccordingAccording toto thethe needneed of of thethe movement,movement, theytheyEndeavour Endeavour exciteexcite fear,fear, anger,anger, hope,hope, despair,despair, hatredhatredetcetc.. inin their their audienceaudience ee..gg.. thethe communalcommunal groupgroup exciteexcitethethe emotionemotion of of fear,fear, anger,anger, andand hatredhatred etcetc.. inin their their audienceaudience ee..gg.. thethe communalcommunal groupgroup exciteexcite thethe exciteexcitethethe emotionemotion of of fear,fear, anger,anger, andand hatredhatred inin their their ownown

people people I nI n regardregard toto thethe other other communitiescommunities. .


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M ethods and T echniques M ethods and T echniques

11.. NameName C allingC alling --:: inin propagating propagating for for somebody,somebody, whether whether ininhishis or or her her favor favor of of against,against, somesome namename employedemployed whenwhen

refereeingrefereeing toto himhim or or her her thisthis namename callingcalling inin itit self self isisfairlyfairly goodgood propaganda propaganda favorablefavorable andand unfavorableunfavorable. . I tI t isisnotnot uncommonuncommon andand maymay serveserve asas aa goodgood illustration,illustration, for for individualsindividuals of of oneone particular particular political political party party toto refer refer totoanother another party party by by speakingspeaking of of themthem or or callingcalling themthem traitor traitor..

SomeSome people people employemploy propaganda propaganda againstagainst andand other other party partyafter after givinggiving themthem communalcommunal namename..


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(C ontinue) (C ontinue) M ethods and T echniquesM ethods and T echniques

22.. Tr ansfe rTr ansfe r--:: InIn transfer transfer variousvarious unrelatedunrelated factsfacts ideasideas or or objectsobjects areare conjoinedconjoined ee..gg.. manymany preachers preachers useuse manymanyunrelatedunrelated factsfacts inin favor favor of of their their ownown specificspecificcontentioncontention. .


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33 .. G litte r ingG litte r ing G ene r alitiesG ene r alities --:: therethere areare somesome wordswords whichwhich attractattracteveryevery oneone andand areare acceptaccept ableable toto allall.. SomeSome wordword of of thisthis kindkindareare worldworld brotherhood, brotherhood, equality,equality, fraternity,fraternity, etcetc.. propaganda propagandaconcerningconcerning manymany thingsthings isis based based uponupon thesethese glitteringglittering commoncommonconceptionsconceptions. . I nI n thethe fieldfield of of internationalinternational politics politics both both RussiaRussiaandand AmericaAmerica indulgeindulge inin thethe propagation propagation of of their their ownown viewsviewswhilewhile ostensiblyostensibly theythey speak speak of of worldworld peace peace.. T heT he communistcommunist

party party usesuses thethe slogansslogans of of equalityequality andand fraternityfraternity toto further further andand

popularize popularize itsits ownown principles principles. .


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44.. T estimonialsT estimonials --:: inin tryingtrying toto propagate propagate their their ownown products products thoughtsthoughts or or views,views, people people oftenoften toto solicitsolicitandand makemake useuse of of thethe testimonialstestimonials of of aa greatgreat leadersleadersandand renownedrenowned individualsindividuals. . I nI n IndiaIndia mostmost political political

parties parties resortresort toto thethe ageage oldold clichclich thatthat areare adoptingadoptingthethe principles principles of of MM..K K.. GandhiGandhi andand areare putting putting themthem inintoto thethe practice practice whilewhile allall othersothers areare treadingtreading thethe wrongwrong

path path ..


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55.. P lainP lain Folk Folk AppealAppeal --:: inin propaganda propaganda regular regular appealappeal isismademade toto plan plan folk folk conceptconcept of of thethe public public.. BecauseBecause thethe

people people havehave propensity propensity for for adoptingadopting thethe folk folk waysways..

KeepingKeeping thisthis ideaidea wellwell focusedfocused inin their their minds,minds, politician politician allall wellwell thethe worldworld adoptadopt signssigns whichwhich bear bear thethe closeclose relationrelation toto commoncommon lifelife.. ee..gg.. electionselectionssymbolssymbols of of thethe variousvarious parties parties inin PakistanPakistan areare Cycle,Cycle,Kite,Kite, Lion,Lion, andand ArrowArrow etcetc..


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66.. BandBand W agonW agon --:: thethe influenceinfluence of of thethe band band wagonwagon isisalsoalso utilizeutilize for for thethe purpose purpose of of propaganda propaganda. . PeoplePeoplehavehave aa tendencytendency toto acceptaccept thethe majoritymajority opinionopinion

because because majoritymajority opinionopinion thatthat isis acceptedaccepted by by thethemajoritymajority. . T hisT his methodmethod isis seenseen inin extensiveextensive useuse atatelectionelection timestimes.. EvenEven thoughthough theythey havehave receivedreceived veryveryfewfew votesvotes thethe differentdifferent political political parties parties keepkeep ononannouncingannouncing theythey havehave receivedreceived manymany votesvotes andand areareleadingleading by by widewide marginmargin..


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77.. C ar dC ar d StackingStacking --:: inin thisthis propaganda propaganda methodmethod asas isis evidentevidentfromfrom itsits name,name, factsfacts areare twistedtwisted andand moldedmolded inin order order totomakemake themthem appear appear favorablefavorable toto onceonce onon viewview whilewhile factsfactsfavoringfavoring thethe rivalrival party party areare by by hook hook or or crook crook proved proved toto be befalsefalse.. I nI n thisthis way,way, thisthis isis oneone sidedsided propaganda propaganda. .

Evidently,Evidently, thisthis methodmethod of of propaganda propaganda isis immoralimmoral andandmisleadingmisleading yetyet itit findsfinds extensiveextensive useuse inin both both National National andandI nternationalI nternational fieldfield.. ..ee..gg.. inin thethe nationalnational spheresphere thethegovernmentgovernment newsnews paper paper print print newsnews favoringfavoring thethegovernmentgovernment policies policies whilewhile newsnews paper paper published published by by thetheother other parties parties print print newsnews whichwhich areare prejudicial prejudicial toto thethegovernmentgovernment policies policies but but inin both both casescases thethe actualactual newsnews getgettransformedtransformed because because of of itsits modificationmodification toto suitsuit thethe needsneedsof of thethe twotwo.. (( ContinueContinue. .))


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T heT he importantimportant factfact isis mademade toto appearedappeared asas I f I f oneone secondarysecondary importanceimportance asas oppositionopposition hashas aa

peculiar peculiar tendencytendency of of blaming blaming oneone ininI nternationalI nternational fieldfield alsoalso.. ee..gg.. thethe ChineseChinese newsnews

papers papers areare persisting persisting inin their their propaganda propagandaagainstagainst I ndiaI ndia andand by by I ndiansI ndians whowho invadedinvaded their their

territoryterritory. . SimilarlySimilarly PakistansPakistans newsnews papers papers alsoalso propagating propagating I ndianI ndian preparations preparations threateningthreateningthethe sovereigntysovereignty andand independenceindependence of of countrycountry ..


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bba l12 dt propaganda

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