Martin Rose

Edward Weigel

Madalyn Warshawsky

Promises a better future for

“littles”

Partnering system

Competition?

How to get involved: Donate or

Volunteer?

Our Impact

Strengths?

Weaknesses?

Opportunities?

Threats?

Communication Objective

More volunteers

Target Audience

21-32

Graduate Program

Male and Female

Brand Position

Competition:

Boy/Girl Scouts

Summer Camps

After School Programs

Competitive Advantage?

Our Approach

The balls in your court. Dream big. (sound of the basketball)

At Big Brothers Big Sisters of Metropolitan Chicago we provide the best one on one volunteering program possible. During your one year experience you will not only teach, (piano music) but you'll learn how to play (sound of the ball going into the mitts). You'll help a child believe that the sky is the limit (sound of the bird chirping) (sound of the lion roaring and everyone laughing)

Help a child. Help yourself. Please contact Big Brothers Big Sisters of Metropolitan Chicago about their volunteering programs by calling 312-207-5600 or visiting www.bbbschgo.org/

Print ads-

Redeye- $2550 (per month) x 4 month run

CTA- $15,000 (per month) x 2 month run

PSA (TV)-

$7,500 (production costs)

PSA (radio)-

$1,200 (production cost)

Total spent- $48,900

Return on Investment will be

measured in number of volunteers

gained.

+

5%+

5%

5%

= 15%

Increase

in

Volunteer

s total!

What is gained through this?

Promising outcome in multiple ways Letters of recommendation

Portfolio

Providing a better future for littles

What are the advantages?Volunteer advantages

BBBS little advantages