bcom lecture 1 (1)

8/3/2019 BCOM Lecture 1 (1)

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Applied Business

Communication (BCOM)

Module Leader: Ilaria Boncori

University of Essex - InternationalAcademy


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What is this moduleabout?

Developing andpracticing theessential skillsrequired for effective

communication inbusiness

DevelopingPresentation skills

Developing Writingskills Reports

Emails


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Teaching and learning

Lecture: 1 hr per week ;

Classes: 2 hours perweek over 10 weeks

1 Report (individualmark: 50%)

1 Presentation(individual mark:20%; group mark:20%) In class Test(individual mark:10%)


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Teaching and learning(2)

Lectures: we learn thetheory

Classes: we learn more

about the theory and howto apply it to practicethrough:

Presentations

Internet searchesGroup discussionsPractical examplesAssisted writing

practice Tutorials: we provide 1 to


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Assessment

Presentations(individual mark: 20%;group mark: 20%) basedon the term scenario.Due in class in week 7.

Report (individualmark: 50%) based on theterm scenario. Due inweek 9.

In class Test (individualmark: 10%) for studentsto reflect on theirlearning experience. Duein week 11


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Assessment (2)

Description of item % Weighting Qualifying

mark

Week due

- Group Presentation (3-5 mins

each)

40 %

(20% individual mark and

20% group mark)

50 7

- Individual Report (1500 words) 50 % 50 9

-Reflective Exercise (650 words)

(in class test)

10% 50 11


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Essential textbook

ISBN: 9781439035696Price: 42.99

Available From: Waterstones,

University of Essex,

Wivenhoe Park, CO4 3SQ

Ober, S. (2009) BusinessCommunication, International Edition,7th edition, Cengage Learning


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The Student Companion Website helps you get the

best from your course

Top tips for avoiding plagiarism

Plagiarism strategies and resourceweblinks

Summarizing, Paraphrasing andQuoting exercises

Online Resources:Business Communication, International Edition 7e

Ober

Available From: Waterstones, Universityof Essex, Wivenhoe Park, CO4 3SQ


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The Student Companion Website helps you get the

best from your course

Summarizing exercises

Available From: Waterstones, Universityof Essex, Wivenhoe Park, CO4 3SQ

Online Resources:Business Communication, International Edition 7e

Ober


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Any

questions?

Thankyou


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The components ofcommunication

Stimulus Filter Message Medium Destination

Feed

bac

k


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Verbal communication

Oral

Videoconferen

ces

Presentations

Phone

calls

Meetings

One-on-one

conversations

Written

Miscellaneo

us

Reports

E-

Mail

Letters

Memorandu

ms


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Formal communicationnetwork

Downward

CEO

VP-1

MGR-1

MGR-2

VP-2

MGR-3

MGR-4

Upward

Horizontal

Cross-Channel


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n ormacommunication

networks The grapevine is. . .

Business-related

Often more Accurate Often more Pervasive Rapid

Most active during change Normal


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Verbal barriers

Inadequate knowledge or vocabulary

Differences in interpretation Language differences Inappropriate use of expressions Over-abstraction and ambiguity Polarization


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Nonverbal barriers

Inappropriate or conflicting signals Differences in perception Inappropriate emotions Distractions


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Homework

Read Chapter 1

Read and Prepare the case study onpage 31


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Any

questions?

Thankyou

bcom lecture 1 (1)

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