bct11 ch 03
TRANSCRIPT
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Copyright 2012 Pearson Education Chapter 3 - 1
CommunicatingCommunicating
in a World of Diversityin a World of Diversity
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Copyright 2012 Pearson Education Chapter 3 - 2
Learning ObjectivesLearning Objectives
Discuss intercultural communication
Define culture and cultural bias
Explore cultural differences
earn to adapt to any business culture
!mpro"e intercultural communication
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Understanding theUnderstanding the
Opportunities and ChallengesOpportunities and Challenges
of Communicating in a Diverseof Communicating in a Diverse
WorldWorld
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Copyright 2012 Pearson Education Chapter 3 - #
Opportunities in a GlobalOpportunities in a Global
MarketplaceMarketplace $ro%th
&e"enues
Competition
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dvantages of a Diversedvantages of a Diverse
WorkforceWorkforce !deas and "ie%points
Di"erse mar(etplaces
Employee talents
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Communication !ssuesCommunication !ssues
*or(force di"ersity
Cultural contexts
Cultural differences
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Developing CulturalDeveloping Cultural
CompetencyCompetency
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Concept of CultureConcept of Culture
Cultural assumptions
utomatic
Coherent
Complete
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"egative ttitudes"egative ttitudes
Ethnocentrism
/enophobia
tereotyping
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Copyright 2012 Pearson Education Chapter 3 - 10
Cultural #luralismCultural #luralism
ccepting multiple cultures
"oiding assumptions
"oiding udgments
c(no%ledging distinctions
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$ecogni%ing &ariations in$ecogni%ing &ariations in
a Diverse Worlda Diverse World
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Copyright 2012 Pearson Education Chapter 3 - 12
Cultural Conte'tCultural Conte't
igh context "s lo% context
Decision ma(ing practices
Problem sol"ing techni4ues
5egotiating styles
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Legalities and (thicsLegalities and (thics
ee( common ground
*ithhold udgment
end honest messages
&espect differences
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)ocial *ehavior)ocial *ehavior
Di+erencesDi+erences *or( and success
&oles and status
6se of manners
Concepts of time
7uture orientation
8penness and inclusi"eness
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"onverbal Di+erences"onverbal Di+erences
5on"erbal signals and cultural context
$reetings and touching
Personal space
7acial expressions
Eye contact
Posture
7ormality
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Copyright 2012 Pearson Education Chapter 3 - 1)
Di+erences in geDi+erences in ge
9outh-oriented
enior-oriented
:ulti-generational
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Gender Di+erencesGender Di+erences
Existing %or(place cultures
Communication styles
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$eligious Di+erences$eligious Di+erences
Personal beliefs
*or(place issues
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bility Di+erencesbility Di+erences
ssisti"e technologies
Customers
Colleagues
Employees
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dapting to Otherdapting to Other
*usiness Cultures*usiness Cultures
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Copyright 2012 Pearson Education Chapter 3 - 21
dapt to Other Culturesdapt to Other Cultures
c(no%ledge your biases
!gnore the ;$olden &ule respectful> and flexible
Practice patience and (eep a sense
of humor
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Copyright 2012 Pearson Education Chapter 3 - 22
U,), *usiness CultureU,), *usiness Culture
!ndi"idualism
E4uality
Pri"acy and personal space
?ime and schedules
&eligious beliefs
Communication styles
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!mproving !ntercultural!mproving !ntercultural
Communication )killsCommunication )kills
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)tudying Other Cultures)tudying Other Cultures
Do some research
Practice %hat you learn
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$especting Communication$especting Communication
#references#references Degree of formality
e"el of directness
Preferences for media
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!ntercultural!ntercultural
ConversationsConversations pea(ing %ith others
istening to others
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-ranslators or-ranslators or
!nterpreters!nterpreters *ritten and spo(en communication
uman interpreters or translators
Computer translation soft%are
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Copyright 2012 Pearson Education Chapter 3 - 30
.elp Others dapt.elp Others dapt
=usiness communication
8ffer useful ad"ice
implify the process
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Copyright 2012 Pearson Education 31Chapter 3 -
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