be a bear toy company presented by sky. overview brief summary of the company “pains” and...
TRANSCRIPT
Be A Bear toy Company
Presented by
Sky
Overview
Brief Summary of the company
“Pains” and “Benefits”
Business Model
International Market Screening Process
Q&A
Conclusions
Summary of the company
Our company named “Be a Bear”, which Chinese name is “熊熊工作室” .
make friends and make the baby bears have families with sisters and brothers.
Our business mission is “Let’s grow up together”.
Why Children need “Be A Bear” ?
Training Children’s Responsibility
Quality and Safety
Brand
“one child policy”
Social Responsibility
Quality and Safety
BrandLargest producer
70% of the products are processing with supplied materials and samples for processing for the Western countries.
few own brand
a good opportunity to develop our own brand
Chinese “build-a-bear workshop” own technology and suppliers.
Business Model
our product positioning is upscale plush toys
the price is about 200 RMB (about 25 dollars) for a bear
We provide the “Daily staff for Teddy Bear”
Have a vacation with family. Classes. Jobs.
Have a vacation with family
Different kinds of courses
Plan the future for “both”
Together With You
International Market Screening Process
Step 1 Determine Basic Demand For The Product
Step 2 Assess The National Business Environment
Step 3 Measure Market Potential
Step 4 Conduct A Preliminary Competitor Analysis
Step 1
Determine Basic Demand For The
ProductHow much are the parents willing to purchase the toy doll?
What’s the potential target market in China?
• One of the largest manufacturing bases of toys in the world
• High market demand
• Annual Sales of Chinese Toy (Unit: Hundred Million)
2002 2003 2004 2005 2006 2007
Annual Sales
25.3 28.7 33.4 40.0 44.4 54.7
Step 2
Assess The National Business
EnvironmentCulture Forces
Political and Legal Forces
Economic and Financial Forces
Logistics
Culture Forces
Target Market 0-14 years 260.3 million
What is the preference level of Chinese parents purchase toys?
• China ranked as number 5 in the toys imported market.
How the customers prefer the customized product?
Marriage
Political and Legal Forces
Are there any regulations and deregulations for a foreign company to establish in China?
• Notice of Prohibiting the Manufacturing and Sales of Toy Guns.
• Recall System of Toy Products.
• Compulsory Certification System of Toy Products.
Economic and Financial Forces
What is the GDP, inflation rate and interest rate in China?
GDP (ppp) per CAPITA $5,971.00 (2008 est.)
Inflation Rate -0.80% (2009 est.)
Population 1.34 billion (2009 est.)
Interest Rate 6.31 percent
Logistics
Which city would be best one to start the business?
Step 3
Measure Market Potential
What is the future outlook for the market and potential opportunities?
What is the SWOT analysis?
• Strengths: customized product, visibility of product
• Weaknesses: price, source
• Opportunities: internet and digital media, demographics
• Threats: electronic games, safety, related products
Step 4
Conduct A Preliminary Competitor
AnalysisWho are “Be A Bear ” major competitors?
Direct competitors: Teddy Bear
Nanhai Sino-U.S.A. Toy Factory
Jetta Company
Zhongshan Chonggao Toy Manufacturing Company
Wynnewood Toy Industry Co. Ltd
Milestone
6/ 2012 make a contrast with the toy factory and cotton factory
7/ 2012 look for a rental space and decoration shop
11/2012 get ready the bear toys and prepared to hire the labor
11/30/2012 get all the licenses
12/12/2012 open
Questions?
Conclusion
China is a medium risk country to do business
There are some limitations for doing business
The overall economic rating is low
Chinese people are more comfortable with new products that are imported from Western countries
The toy industry has been growing
Chinese consumers considered more about toy’s quality and safety recently
Consider about:
Further research on price
New style of plush toys to attract customers
Hire local advertising agency
Focus advertising on high quality and customized product
Supply
Supplier Line
For the cotton supply, we try to get the cotton directly in store to reduce spend.
Also we plan to cooperate with a small toy factory
We need to import a machine or may try to get the technology that could make the cotton into the bear’s body.
COST 1,000,000 CNY
=153,609.831 Dollars
What is the currency exchange between Chinese RMB and U.S dollar now?
1 USD= 6.51 CNY
1 CNY= 0.1536 USD