beautour group 6 張琬絜 anna chang 951015 彭淑玲 kelly peng 961018 郭秀玲 agnes kuo 961019...

BeauTour

Group 6張琬絜 Anna Chang 951015 彭淑玲 Kelly Peng 961018郭秀玲 Agnes Kuo 961019湯智光 Jerry Tang 9672511許弘毅 Scottie Hsu 961043彭信澤 Jack Peng 951030周明凱 Hayden Chou 951029

Agenda

What BeauTour offer ? Market Analysis Product Offering BeauTour Strength Our Vision Marketing Strategies Financial

What We Offer ? BeauTour

Sync foreigner visitor Surgery service

Beauty care Tourism

About BeauTour ◎ Position :

Beauty medical care and tour service for

above 20 year-old, middle class customer.

◎ Corporate :

Taipei, Taiwan.

◎ Medical Joint Venture:

◎ Branches:

Taichung / Kaohsiung

◎ Tour service:

Outsourcing to liontravel

•National Taiwan University Hospital

•Chang Gung Aesthetic Medical Center, Taipei

Agenda

What we offer ? (BeauTour) Market Analysis Product Offering BeauTour Strength Our Vision Marketing Strategies Financial

How Big Business We Target To ?

American spent 16% GDP on Health Care More than 150,000 NA&EU seek for medical treatment

overseas every year India, Malaysia, Singapore, Thailand First Priority Growth to 2012 could generate up to 4.4 billion us$

Thailand Healthcare Industry Projections

The Japanese health insurance system

Yearly medical expenditures in Japan

Market Analysis-GlobalWorldwide - Forecast for Medical Tourism Industry (in $B. USD), 2005-2010

20.022.9

26.3

30.3

34.8

40.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

2005 2006 2007 2008 2009 2010

年度

十億美元

資料來源： Bworldonline ；工研院 IEK (2007/07)全球觀光醫療產值（ 2005~2010 年）

Market Forecast-AsiaForcast for Medical Tourism Industry , 2005-2012

11001200

1320

1450

1590

1740

1910

2300

2100

333438.8

578.3762.3

1004.5

1744.7

1324

915991 1073.4

1162.61259.2

1363.8

16001477.1

1000

659.7

435.3

287.2189.5125

603

350.4

203.7118.468.840

-

500

1,000

1,500

2,000

2,500

2005 2006 2007 2008 2009 2010 2011 2012

年度

百萬

(美元

) 泰國印度新加坡菲律賓馬來西亞

資料來源： IBEF ；工研院 IEK (2007/07)亞洲觀光醫療盛行國家之觀光醫療產業產值預估（ 2005~2012 年）

Grow

th U

p !

Agenda


BeauTour Offering

The practice of comfortable traveling abroad to have medical procedure performed by highly qualified surgeons at some of the most advanced medical centers in Taiwan.

While people finish their surgery they could visit beautiful spots in Taiwan or living in hotel with window-scenery

Surgery Arrange

Hotel + Housekeepingtourism

BeauTour Offering

BeauTour offer the following packages ： Major surgeon operation 10-days physical therapy in private room Surgeon’s following visits 24hr/7day nursing care 3 weeks post operative recuperation in 4-5 star

hotels in Huan-lien or Ken-ding

Agenda


Consumer Behavior

Foods and sceneries are the most attractive reason for visitors.

Markets foods sceneries nearby history culture Lower price fruits weather

Total 54.43 48.89 19.79 16.95 16.77 16.06 14.62 13.55

Japan 59.72 42.23 28.7 18.91 10.01 17.04 15.92 14.65

America 36.65 49.07 4.35 20.5 27.33 11.18 15.53 13.04

Hong Kong

62.64 55.47 16.04 9.81 20.57 16.42 13.02 6.98

Singapore 55.22 65.67 6.47 9.95 20.9 25.37 15.42 19.9

Korea 26.73 51.49 26.73 26.73 29.7 9.9 8.91 15.84

Malaysia 56.52 63.04 4.35 17.39 8.7 10.87 4.35 15.22

Europe 38.64 40.91 6.06 17.42 25.76 11.36 9.85 12.12

Australia 57.14 62.86 14.29 20 37.14 14.29 11.43 17.14

China 44.09 85.43 3.35 25.98 39.96 3.54 42.13 17.72

Reference: Tourism Bureau, Rep. of China

Taiwan-Scenery

Rank sceneries % Rank sceneries %

1 Taroko.Tiansiang 62.24 6 National Palace Museum 33.46

2 Kenting National Park 52.59 7 Wulia 32.37

3 Alishan 51.55 8 Taipei 101 31.54

4 Chiiufen 41.85 9 Yeliou 26.19

5 Sun Moon Lake 35.63 10 TamSui 25.47

Reference: Tourism Bureau, Rep. of China

Taiwan-Favorite ActivitiesRank Activities Relative times

1 Shopping 60.36

2 Night Market 49.18

3 Historic monuments tour 37.66

4 Massage 17.39

5 Hot Spring 16.93

6 Ecological tour 11.26

7 PUB 10.52

8 Exhibit 9.74

9 KTV 6.4

10 Perform activities 5.94

11 Lake tour 5.4

12 SPA 3.94

13 Custom Activities 3.8

14 Golf 2.34

15 beauty treatment 2.06

16 Take wedding picture 1.26

17 Battlefield tunnel tour 0.58 Reference: Tourism Bureau, Rep. of China

Transportation the easiest way to enjoy your journey

- Cooperate with Lion Travel, the No. 1 travel agency in Taiwan.

- Utilize Lion Travel’s transportation forces.

- Customized package – Anywhere fun is, anywhere you are. Every customer is VIP.

National Taiwan University

Hospital

- Provide International Medical service to foreigners and oversea Chinese

- Cooperate with Center of Human Appearance, National Taiwan University Hospital which was approve by Plastic Surgical Association Republic of China

World Class Medical Facilities & Team

World Class Medical Facilities & Team

Chang Gung Aesthetic Medical Center, Taipei

- Provide the most comprehensive dermatology & Plastic Surgery

- Traditional Herbal and modern rehabilitation therapies

- Private location for VIP customer

<三級醫療> 機構：區域醫院、醫學中心疾病：病情嚴重且複雜者

<二級醫療> 機構：地區醫院疾病：病情較重，需住院治療者

<基層醫療>

機構：診所疾病：病情輕微者

Secondary Health Care

Primary Health Care

Tertiary Health

Care

Structure of Taiwan Medical SystemStructure of Taiwan Medical System

NTUH

&

Chang Gung

Low Cost & High Quality

Procedure Taiwan (USD) USA (USD)

Eyes surgery 750 2000 ~ 3000

Facial rejuvenation (ex. Face lift) 2000 6500 ~ 7000

Nose surgery 800 ~ 1000 6000 ~ 7000

Tooth Impaction 1500 ~ 1800 2000 ~ 3000

Breast (ex. Breast lift, replacemen) 3000 ~ 4000 7500 ~ 8000

Non-surgical procedures

Acne and associated scar 60/per unit 600 ~ 800

Vit C iontophoresis 70/per unit 600 ~ 800

2~3 times higher than TWN

EvenMORE

Reference: Plastic Surgical Association Republic of China

Sample Customer from USA to TWN

Customer who choose nose surgery

USD

Flight ticket (USA to TWN / economy class)

1000

Nose surgery 1000

Spot Tour + villa holiday @ Kenting

1000

Total 3000

BeauTour Stay in USA

Customer who choose nose surgery

USD

Nose surgery 6000 ~ 7000

Total 6000 ~ 7000

No private treatment

No vacation

No Fun……

Only expensive surgery and long waiting

Agenda


Vision

BeauTour provides safe and convenient service to satisfy customers’ desire which is “Being confident ” everyday.

Agenda


Market Survey

50% of tourists50% of tourists have sought Taiwan tourism commercial or travel reports before they arrive.

Magazines, TV, VideoMagazines, TV, Video and Internetand Internet are the most efficient way to attract tourist to Taiwan especially through Internet.especially through Internet.

purposeNews

Magazine

Subway, Light box,Bus

advertisement

TV, Video InternetInternational

tourism exhibitOutdoor

advertisement

Total 3.52 2.7 3.39 3.52 2.67 2.57

Tourism 3.65 2.73 3.51 3.6 2.64 2.6

Business 3.29 2.62 3.18 3.39 2.67 2.54

conference 3.26 2.69 3.27 3.71 3.25 2.41

Average ： 1.very low 2.low 3.nomal 4.high 5.very high

Channel we target to use !!!

Website channel

. Set up BeauTour website and subordinate to famous hotels, travel agents like America Express Travel, Expedia, Yahoo Travel, Travelocity…etc

Market Strategy

Take 10 steps to get beauty soon

Toll free telephone support access

to customer service- 24 hours per day / 7 days per week.

Beauty, beauty…my dream was becoming to No. 1

beauty girls in Taiwan.

My dreams come true only by taking

few steps.

processbefore

after

Surgery Simulation

Magazine Channel

To publish our AD in world magazine like Vogue, ELLE, ALLURE, CondÉ Nast…etc.

B e a u ty T o ur

C o m p a nyT o u r g u id e C D

F re e !!!tra d in g s ta m p

W h a t w e O ffe r ?

e n ha n ceth e v olu m e o f c icu la tion

sh a re th e c us to m e r D ata b a se1 to 1 M a re k ting

A d v a n ta ge

S h a re th e p ro fit 1 0% C D M fg b y C o m a p n y

B e n ifit

B e a uty U P M a ga z ine

Market Strategy

Magazine Channel According to PC home Online " 2003 female consumer

behavior survey", female pop the main source of information to the media close to the highest network (48.17 %), followed by magazines (20.76%), magazines that affect women consumer behavior.

ELLE PARIS France is a rich flavor to the urban women aged 25-35 led to customers, brand style, fresh, natural modern, elegant shape a stylish, compact knowledgeable, independent self-confident image of the modern woman.

ELLE has been issued in 37 countries. According to statistics, "ELLE" in the global monthly circulation reached 5.5 million copies (of which France 430,000), with more than 22 million women readers.

Market Strategy

Target customer 22,000,000 X 0.01=220,000=$$$$$$$

The market value of more than 4 billion US dollars 75 cities across the country 98% of the market share About 106 cities nationwideOver 5000 Marketplace About 100,000 ElevatorAbout 45 million In the high-income people

Placement Marketing

Market Strategy

Placement Marketing

Market Strategy

Mass Media

Cooperate with Target to 25-50 age Commercial Group 60 times/day Beauty Share 10% profit Set up Beauty advertisement

Market Strategy

Sales Kits

Shooting 5 minutes

video to demonstrate how beau tour works and place it on free sharing web site like YouTube.

To support famous plastic surgeon conference.

Market Strategy

Agenda


Monthly Breakeven Analysis

Assumptions Average Revenue per Sale$10,000

Monthly Operation Cost $90,000

Breakeven Analysis Monthly Cases Breakeven 13 cases

Monthly Sales Breakeven $130,000

Monthly Breakeven Chart

$100,000

$75,000

$50,000

$25,000

$0.00

-$25,000

-$50,000

-$75,000

-$100,000

$0 $50,000 $100,000 $150,000 $200,000 $250,000

Serve 13 clients to meet the break even point with

$130,000 revenue per month

Revenue

Profit

Monthly Breakeven Analysis

Fixed Cost 　 (34,000)

Wage / Office rent / OA equipment / Logistics

Marketing Cost 　 (56,000)

Web / TV / Outdoor / Magazine

Medical & Travel Cost ($3,000*13) (39,000)

Monthly Revenue ($10,000*13) $130,000

Balance $1,000

(USD/ per month)

3 Year Financial Forecast

2007 2008 2009

Marketing Expense $672,000 $720,000 $792,000

Web site ads $180,000 $180,000 $180,000

Outdoor ads $120,000 $144,000 $180,000

TV + video ads $156,000 $156,000 $192,000

Magazine + catalogues $216,000 $240,000 $240,000

Fixed Expense $408,000 $444,000 $480,000

Wage and personnel costs $120,000 $132,000 $144,000

Office rent $60,000 $60,000 $60,000

OA equipments $36,000 $36,000 $36,000

Other logistics $192,000 $216,000 $240,000

Medical & Travel Cost $432,000 $540,000 $648,000

Sales Revenue $1,440,000 $1,800,000 $2,160,000

Annual Balance (72,000) $96,000 $240,000

Annual Profit Margin - 5% 5.33% 11.11%

Conclusion of BeauTour

Beauty Center

Beauty Center separate in different hospital and clinic

No quality control

Plastic surgery is scary for customer

As Is

Tourism

No Travel agent quality control

No discount

BeauTour

Integrate beauty & tour service

Beauty surgery center

E-service

Tourism

Customer

High

Qua

lity

Low Cost

Globalmedical service

Customerwalk in

To Be

Convenient

Thank

You!

Q&A TimeGroup 6張琬絜 Anna Chang 951015 彭淑玲 Kelly Peng 961018郭秀玲 Agnes Kuo 961019 湯智光 Jerry Tang 9672511許弘毅 Scottie Hsu 961043 彭信澤 Jack Peng 951030 周明凱 Hayden Chou 951029

beautour group 6 張琬絜 anna chang 951015 彭淑玲 kelly peng 961018 郭秀玲 agnes kuo 961019...

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