becoming "tuned in"
DESCRIPTION
A presentation about the book "Tuned In" - Uncovering the Extraordinary Opportunities That Lead to Business BreakthroughsTRANSCRIPT
Becoming
TUNEDIN
Craig Stull, Phil Myers & David Meerman Scott
A presentation
by Bill Gammell
about the book
TUNED IN
…a
presentation
by Bill Gammell … (a fan of the book TUNED IN)
Help!
What’s up?
My widgets aren’t selling and I have a sales presentation on Tuesday and…
Wait, wait. S-l-o-w down.
The reason yourwidgets aren’t sellingis because they’re
not resonators.
Reso – what?
A resonator. It’s like this…
res o na tor [rez-uh-ney-ter]
-noun
1. A product or service so powerful it sells itself.
2. An offering that connects to what your market values most.
I still don’t get it.
Well, can you think of a brand that solves
a problem so well it sells itself?
Umm…I got nothing.
Why do I always get stuck with the winners?!
Let me give you some
examples…
Mmm…Double tall,
haf-caf vanilla…
…focus, my friend.
You see, a resonator is a product or service
like Starbucks, American Idol or Google.
But I ain’t no
Google.
True. But you can follow a proven 6-step
method to help youuncover your resonator.
Hey! I once followed a step program. But I think there were 12 steps?? I rememberwhen I first joined, I…
…F-O-C-U-S!
Oh, sorry. So, what are
the steps?
Let me show you.
Step One:
Findunresolvedproblems
Step Two:
Understandbuyer
personas
Step Three:
Measurethe
impact
Step Four:
Createbreakthroughexperiences
Step Five:
Articulatepowerful
ideas
Step Six:
Establishauthentic
connections
Hold on. Step two…
‘Understand
buyer…’
…Clueless.
On second thought,let me just give you
this...
What’s this?
A fantastic book that will walk you through
the entire process.
I can feel its
power!
Yep…it’s pretty powerful stuff.
Now, you, too can unleash the
power!
Become
TUNED IN by…
…listening to your
CUSTOMERS and…
…your
POTENTIAL CUSTOMERS…
…and
buying this book.
More information: www.tunedinblog.com
The book’s blog and where you can download the first chapter absolutely free of charge!
www.pragmaticmarketing.comThe company behind the Tuned In method.
www.webinknow.comA stellar blog by David Meerman Scott – one of the book’s authors.