bestbuybeacons' s presentation by dirk mertens - etradesummit 2014
DESCRIPTION
How ibeacons will change your customers shopping experience! iBeacons could be the next big thing. Developped by Apple, they promise a variety of possibilities to enhance the customer experience. Having evolved from a brick shop into more and more e-commerce activities, ibeacons can help these omnichannel stores to develop their customer relations and make it a real “personal” shopping experience!TRANSCRIPT
+SHOPPING WITH A PULSE:
IB-COMMERCE
SHOPPING EVOLUTION
• Brick Store
TangibleLook & Feel
SHOPPING EVOLUTION
• E-commerce
ShowroomingReversed Showrooming
…But what’s next?
SHOPPING EVOLUTION
• Put the E in the B
B-Commerce
… But How?
IBEACONS
• Value adding information• Push Notifications• Indoor navigation
Put the i in B-Commerce • iB-commerce Enhanced shopping experience!
WHAT ARE IBEACONS?
• Bluetooth Low Energy: BLE
HOW DOES IT WORK?
7
LIFE CASE
Woawdeals
• Inmarket study 16% More Revenue
• 1 + 1 = 3
WAOWDEALS: HOW TO SIMPLIFY LIFE
WAOWDEALS: HOW TO SIMPLIFY LIFE
THANK YOU FOR LISTENING.