bewise loeng 27. aprillil ttÜ's: "miks ühiskondlikud probleemid on eduka äristrateegia...

1© 2016 KPMG Baltics OÜ, Eesti osaühing ja Šveitsi ühinguga KPMG International Cooperative (”KPMG International") lepinguliselt seotud sõltumatute ettevõtjate võrgustiku liige. Kõik õigused kaitstud.

Miks ühiskondlikud probleemid on eduka äristreteegia loomisel kasulikud?

Marko Siller27.04.2016

https://kpmgbrandcentral.brandwizard.net/app/asset/asset_search.aspx?catid=756&libid=2

https://kpmgbrandcentral.brandwizard.net/app/asset/asset_search.aspx?catid=756&libid=2


KPMG maailmas ja Eestis Üks Big 4 firmadest, mis osutab auditi-, maksu- ja

ärinõustamisteenuseid

Toimib rahvusvahelise sõltumatute ettevõtete võrgustikuna ning on esindatud 155 riigis

Ülemaailmselt 174 000 töötajat, kellest Eestis 110

Meie klientideks on näiteks Tallink, Elisa, Nordecon, Eesti Gaas, Starman, Tallinna Kaubamaja Grupp, Tallinna Linnakantselei, KredEx, Rahandusministeerium jpt


Kes on Sinu meelest 3 parimat näidet

ühiskondlikult vastutustundlikustettevõttest Eestis?

Pane kirja.


Eesti vastutustundliku ettevõtluse indeks (2015): kuldmärgise saajad

http://quiz.csr.ee/vastutustundliku-ettevotluse-indeks/indeksi-margis/margise-saajad-2015/

http://quiz.csr.ee/vastutustundliku-ettevotluse-indeks/indeksi-margis/margise-saajad-2015/


Mis teeb neist vastutustundliku ettevõtte?

Kas tahaksid mõnes neist töötada?


Eesti atraktiivsemad tööandjad:

http://www.instar.ee/http://www.cvkeskus.ee/career.php?menu=2&lastmenu=1439&text_id=1982&career_stylehttp://www.emor.ee/tns-emor-eesti-eelistatuima-tooandja-positsiooni-hoiab-eesti-energia/

Instar (tudengid):

1. Skype Technologies2. RMK3. Eesti Energia4. Tallinna Lennujaam5. Microsoft6. Estonian Air7. Kalev Chocolate Factory8. Tallink Grupp9. Keskkonnaministeerium10. Fazer Eesti

EMOR:

1. Eesti Energia2. Tallinna Sadam3. Tallink4. RMK5. Estonian Air

CV Keskus:

1. Eesti Energia2. Skype Technologies3. Transferwise4. Elion (Eesti Telekom)5. Swedbank6. EMT (Eesti Telekom)7. ABB8. Playtech9. Microsoft10. SEB Pank11. ERR12. Tartu Ülikool13. Kalev14. Nortal15. Ericsson16. Kaubamaja17. LHV Pank18. RMK19. Tallinna Lennujaam20. Baltika

http://www.instar.ee/

http://www.cvkeskus.ee/career.php?menu=2&lastmenu=1439&text_id=1982&career_style

http://www.emor.ee/tns-emor-eesti-eelistatuima-tooandja-positsiooni-hoiab-eesti-energia/


Global 100 (2016): 100 World`s Most Sustainable Corporations

http://www.corporateknights.com/magazines/2016-global-100-issue/2016-global-100-results-14533333/

http://www.corporateknights.com/magazines/2016-global-100-issue/2016-global-100-results-14533333/


The 2015 Sustainability Leaders: A GlobeScan / SustainAbility Survey

http://www.globescan.com/component/edocman/?view=document&id=179&Itemid=591

http://www.globescan.com/component/edocman/?view=document&id=179&Itemid=591


Scandinavian Sustainable Brand Index

http://www.sb-index.com/

http://www.sb-index.com/


TÖÖTAJAD (SISEND)

KLIENT (VÄLJUND)

RAHA (RESSURSS)

SUUREM TULU

VÄIKSEM KULU

TUGEVAMAD SUHTEDKOHANE-MINE

ÄRI-MUDEL


Volkswageni aktsia hind

http://www.bloomberg.com/quote/VOW:GR

„Volkswagen kutsub tagasi

500 000 sõiduautot“

http://www.bloomberg.com/quote/VOW:GR


BP aktsia hind

„Oil spill in Gulf of Mexico“

http://www.google.ee/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjjkrHPmqzMAhVlJ5oKHSgoABIQjRwIBw&url=http://marketrealist.com/2014/09/bp-lost-55-shareholder-value-deepwater-horizon-incident/&bvm=bv.120551593,d.bGs&psig=AFQjCNEbYgRURO6kPdGh0vJ_heFAHHB5Gw&ust=1461756652165590

http://www.google.ee/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjjkrHPmqzMAhVlJ5oKHSgoABIQjRwIBw&url=http://marketrealist.com/2014/09/bp-lost-55-shareholder-value-deepwater-horizon-incident/&bvm=bv.120551593,d.bGs&psig=AFQjCNEbYgRURO6kPdGh0vJ_heFAHHB5Gw&ust=1461756652165590


LEGO koostöö Shelliga

https://www.youtube.com/watch?v=9cQgQIMlwWwhttps://www.youtube.com/watch?v=qhbliUq0_r4

„ Toymaker will not renew current multimillion pound deal, that sees Shell-

branded Lego sets sold at petrol stations “

https://www.youtube.com/watch?v=qhbliUq0_r4




https://www.youtube.com/watch?v=9cQgQIMlwWw

https://www.youtube.com/watch?v=9cQgQIMlwWw


Need ja paljud teised ettevõtted teevad midagi teistmoodi:

mis see on?


Unilver: Sustainable Living Plan

https://www.unilever.com/sustainable-living/




https://www.youtube.com/watch?v=08G_ai0-yZk&list=PLncvI6F_uW_oPlsjZ7FyaRuh0kpTbApKa






https://www.youtube.com/watch?v=TFIJR8AtIUM




https://www.youtube.com/watch?v=6JJWiDpHouc

https://www.youtube.com/watch?v=6JJWiDpHouc

https://www.youtube.com/watch?v=yiDe4z_2u4g

https://www.youtube.com/watch?v=yiDe4z_2u4g


H&M

http://about.hm.com/en/About/sustainability/resources/videos/hm-conscious-actions-highlights-2014.html





Max Hamburgers

http://www.maxburgers.com

http://www.maxburgers.com/


Max Hamburgers

Healthier fastfoodHealth trend is growing all over the world

– and Max has the initiative!

SustainabilityThe environmental choice – first quick service restaurant chain in the world to label and compensate for the food’s impact on the environment.

http://www.maxburgers.com

http://www.maxburgers.com/


Max Hamburgers

40% 17% 20%

Allikas: ISI Wissing AB


Patagonia

http://www.today.com/video/patagonia-founder-dont-buy-our-products-repair-old-ones-431367235514





Patagonia


Patagonia: Mission statement

http://www.patagonia.com

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the

environmental crisis.

http://www.patagonia.com/


Patagonia

https://www.youtube.com/watch?v=PDtSUlREPx8





Interface

http://www.interface.com/EU/en-GB/about/index/Mission-Zero-en_GBhttps://www.youtube.com/watch?v=a92_mZemYqs

„If we’re successful, we’ll spend the rest of our days harvesting yester-year’s carpets and other

petrochemically derived products, and recycling them

into new materials; and converting sunlight into energy;

with zero scrap going to the landfill and zero emissions into

the ecosystem. And we’ll be doing well... very well... by

doing good. That’s the vision.“

Ray Anderson, 1997

https://www.youtube.com/watch?v=a92_mZemYqs





Interface

https://www.youtube.com/watch?v=iP9QF_lBOyA





TOMS

http://www.toms.com/





TOMS

https://www.youtube.com/watch?v=7MV3HWQHl1s





Jagamismajandus


Ragn-Sells

http://www.ragnsells.ee

http://www.ragnsells.ee/


Ragn-Sells




Ragn-Sells

https://www.youtube.com/watch?v=SYqKukWfU6I





Millised on Su meelest kõige põletavamad ühiskondlikud probleemid (kitsaskohad, väljakutsed)

Eestis?


Kus on nendes probleemidesärivõimalused?

Pagulased?Vananev ühiskond?

Ressursimahukas majandus?Eestlaste kehv tervisekäitumine?

Hariduse ja tööturu vahelised käärid?Ebavõrdne kohtlemine (sh palgalõhe) ja sallimatus?


Eestis


Eestis

http://www.reetaus.com/http://trashtotrend.com/

http://trashtotrend.com/

http://trashtotrend.com/


Eestis

https://www.youtube.com/watch?v=taPjby6CfC0





Eestis

http://www.kodumaja.ee/

http://www.kodumaja.ee/


Eestis


Eestis: sotsiaalse / keskkonnadimensiooniga idufirmad


Eestis


Aitäh!

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bewise loeng 27. aprillil ttÜ's: "miks ühiskondlikud probleemid on eduka äristrateegia...

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