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SARVOTTAM MILK DAIRY

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PREFACE

The BBA program is professional course which helps the student

to develop knowledge of the Industrial environment and business field`s

regarding management theory as well as practically.

I have taken my practical training from Sarvottam Milk Dairy. The

main objective of practical training in the BBA faculty is that student`s

come to know about the real working of an industrial unit. The

knowledge of book that they acquire in their college is idealistic, but in

reality it is quite different when encompassed with any business

organization. So the management in practice is essential.

As it is said that to become more sharp and precise in some field

one need both the theoretical and practical knowledge. So as to get

actual consciousness about the business working and it`s pattern of

management. It is necessary to look over it and just not real it, there by

such a practical training in the form of industrial training in the form of

industrial visit helps the person to be familiar with things for before and

so as to adjust and progress very well.

I am here with the same objective of taking training in Sarvottam

Milk Dairy. It was my first depth experience with an industry unit. It

helped me an insight of how actually a unit functions in the practical

worked in this due regard. I here in have tried to give a detailed and

exhaustive report on the function and management of the entire unit

dividing the whole working four main segment`s General information,

Personal information, Marketing information & Financial information. All

the data required in the sequential and step by format is drawn.


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ACKNOWLEDGEMENT

I Mr.HARDIK LANGALIYA student of Bhavnagar University of

Management faculty SYBBA am indebted to my principal Shree Vijay

LANGALIYA and my Faculty Miss Dhara Malaviya who had given me

nice guidance for and cooperates in preparing this report.

I am also very much obliged and want to thanks to

Mr.HASMUKHBHAI PANDYA the production manager of Sarvottam

Milk Dairy for providing the all required information about the unit. They

also assisted my visit there in and guided me properly as a providing all

the information wanted and explaining me the working of the all

department there in..

Also I want to express my sincere thanks to the all the staff of

Sarvottam Milk Dairy who cooperated and were any time ready to

attend to queries and doubts sparing some time from their busy

schedules and providing with all the guidance and data required to

make my study beneficial and interesting.

The project report has been prepared under the subject practical

study for the academic year 2010-11 SYBBA.

BHARAT PARMAR

BBA-SEM-2

THE KPES COLLEGE

SARVOTTAM DAIRY


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INDEX

S.R.

NO.

PARTICULAR PAGE

NO.

1. GENERAL INFORMATION

1) INTRODUCTION

2) HISTORY & DEVELOPMENT OF UNIT

3) SIZE OF UNIT & FORM OF ORGANIZATION

4) ORGANIZATION STRUCTURE

5) PRODUCT AND MANUFACTURING

STRUCTURE

2 PERSONNEL DEPARTMENT

1) INTRODUCTION

2) CHART OF ORGANIZATION

3) RECRUITMENT AND SELECTION

4) TRAINING & MANAGEMENT DEVELOPMENT

5) JOB DESCRIPTION

6) PERFORMANCE APPRAISAL

3) COMMUNICATION

1) Types of communication

4) BIBLIOGRAPHY


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Sarvottam Milk Dairy is a manufacturing unit. It is situated on theBhavnagar to Rajkot highway in Sihor. It is producing milk & buttermilk

by collecting milk from the villages so it is the cooperative unit. It was

started on 12th December 2005.

NAME OF COMPANY :- SARVOTTAM DAIRY

REGISTERED OFFICE :- SARVOTTAM DAIRY,

BHAVNAGAR-RAJKOT HIGHWAY ROAD,

SIHOR.

YEAR OF ESTABLISHED :- 1ST MARCH, 2000

YEAR OF REGISTRATION :- 12TH DECEMBER, 2005

REGISTRATION NO. :- RED G/U 28701

FOUNDER :- 1.MR.H.R.NADVA

2. MR.M.P.PANDYA

PH.NO. :- (02846) 329633, 225202


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TYPE OF BUSINESS :- CO-OPERATIVE UNION

CHAIRMAN :- MR.MAHENDRABHAI PANOT

AREA OF OPERATION :- LOCAL LEVEL(LIMITED UP TO

BHAVNAGAR DISTICT)

EMPLOYEES :- ONLY 40

PRODUCT :- MILK,BUTTER AND BUTTER MILK

RAW MATERIAL :- RAW MILK

COMPETITORS :- B.D.P.L..

ANNUAL OUTPUT :- 4,30,00,000 LITTER MILK

AVERAGE MARKETING :- 50,000 LITTER PER DAY

TOTAL INVESTMENT :- 4,90,000 RS.

FUTER PLAN :- SWEETS,CHEESE,

CHOCOLATES,ICE-CREAM.

OBJECTIVE :- REDUCTION OF PRIVATISATION

BY INCREASE IN CO-OPE

1.HISTORY & DEVELOPMENT


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In the 1974, the Bhavnagar Dairy was established with the help of

Gujarat Dairy. It`s brad name was SAURAS. It produced milk & ghee

and exported in the Bhavnagar city with the support of cooperative

society. They had established their branches in the villages for the

collecting of the milk. The exportation of the Bhavnagar Dairy, in the

year of 1989 it was reached at 42500 litters. After that the process of

purchasing & selling was decided and on24th December 1999 the

Bhavnagar Dairy was stopped by Government.

The SANGH was also enabling to do anything for the crisis of

Bhavnagar Dairy. When the SANGH is established in 1974 they take

the responsibility to solve the problems of their cooperative members

but somehow there are no action taken by them or maybe there are not

proper response from the government to solve the Bhavnagar Dairy and

to help the small milk producers.

On 24th December 1999 Bhavnagar Dairy was closed because

cooperative society was not doing their work well, so it goes in the loss.

All Branches which are situated in the villages meet together in the

District PANCHAYAT`S ground and they all decide to request for the

selling of milk to the government. They gave this responsibility to the

Shri HARISHANKAR R.NANDVA, Shri SUNILBHAI OZA, Shri

RAJENDRASINH RANA, & Shri MAHENDRABHAI PANOT, all request

to the Gujarat government for selling of milk. Government permitted for

the milk selling with the support of UTTAM Dairy Ahmadabad under ShriV.C. JOSHI`S inspection.

At 1st January 2000 the managing director of the UTTAM Dairy &

other directors gave authority to Shri HARISHANKAR R. NANDVA and

Shri MAHASHANKAR PANDYA at energy house of Bhavnagar for the

selling of milk.

CHAIRMAN MAHENDRABHAI PANOT: -


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Cooperative association paid 15% dividend till now. Shri

MAHASHANKAR P. PANDYA & Shri HARISHANKAR R. NANDVA

associated with the UTTAM Dairy at 13th January 2000 at TALAJA`S

BABRA town. Here they started selling center. The land was on contract

base unit but main aim of all was that to collect fund and established

their own so they met at 21st June 2001 MAHENDARBHAI arrange one

meeting and at that time register Shri K.B.UPADHYAY has been

requested and guided and from that guidance committee creation was

become possible at 27th June2001 by register started at REG:-

S/U28701 on wards.

The process of selling is performed by UTTAM Dairy in the state

but now a days selling is handled by the committee. So at starting

stage for selling of milk they printed useful stationary and they also gave

foods of animals like KHAN etc as cooperative activity.

Now member of G.C.M.M.F to Ahmadabad`s chairman Shri

MOHANBHAI BHARVAD had meeting with the chairman of committee

Shri MAHENDRABHAI PANOT. In this meeting they had brought some

machinery and dead stock and they also planned to start factory at

Talaja. It was a temporary place. They started here selling center.

On 21st November 2004 committee decide to produce milk

themselves. Committee has purchased 10VIGHA of land at the

Bhavnagar to Rajkot highway near the Sihor. At 12th December 2005

here they established Sarvottam Milk Dairy

LOCATION BENEFITS:


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- Outside the city environment.

- In very well development area.

- Transportation facilities are available because of near state highway.

- Available electricity.

- Here land is available for future expansion.

- Local workers can get easily.

2.SIZE OF UNIT & FORM OF ORGANIZATION


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Organization structure of the unit is depending upon the

requirement of capital size and form of the company. The organization

structure of the Sarvottam Milk Dairy includes three levels.

1) Top level

2) Medium levels

3) Lower level

1) TOP LEVEL: - Top level includes the unit or groups. Top

level consists of mainly Board of Directors, General Manager,

and Chairman etc. They take the entire decision about the

unit. They manage the unit by making plans for the unit

according to the future situation in the Sarvottam Milk Dairy.

There are eleven directors of the Sarvottam Milk Dairy.

1) BHALIYA MAVJIBHAI

2) BARAIYA CHUNILAL

3) KHODIFAD BHIKHABHAI

4) BARAIYA DAYARAMBHAI

5) KAMLIYA LAKHUBHAI

6) DHANDHLIYA GIRIJASHANKAR

7) ZINZALA MATHURBHAI

8) KHER JESHABHAI

9) RAJYAGURU SHARDABEN

10) VALAKI PARBHABEN11) BHUTT DEVUBEN

CHAIRMAN: MAHENDRBHAI PANOT

G.M.: H.R.NANDVA

JOINT G.M.: M.P.PANDYA

2)MIDDLE LEVEL: - Middle level is the very important level

because it is the linker who combines both the level top level


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to the bottom level. It covers only the main departments of the

company. They mainly obey the top level decision and from it

they make their own planning and give order to lower level

people. It consist finance department, marketing department,

human resources department in the Sarvottam Milk Dairy.

FINANCE HEAD: N.U.ZINZALA

PRODUCTION HEAD: HASMUKHBHAI PANDYA

COOPERATIVE SOCIETY

HEAD: BHARATBHAI KHER

MARKETING HEAD: VIJAYBHAI PANDIYA

AUDITORS: MR.JAGDISHBHAI MEHTA

(C.A)

3)LOWER LEVEL: - Lower level or bottom level seen at the

lowest in the chart of company. It is the level where actualwork is done. This level also called as operational level

because here day to day work is done in this level mainly

includes bottom level workers, Forman.


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CHART OF ORGANIZATION


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Following are the products which are manufactured by Sarvottam

Milk Dairy. They mainly produce two types of the product.

(1) Milk (2) buttermilk.

PRODUCTS OF MILK

NAME FAT SNF QUANTITY

Sarvottam

Special

6 9 500ml

Sarvottam

Kanchan

4.5 8.5 1litter

Sarvottam

Light

3 8.5 500ml

Sarvottam

Silver

1.5 9 500ml

PRODUCTS OF BUTTERMILK

NAME FAT SNF QUANTITY

Sarvottam

Buttermilk

0.5 6 500ml


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INTRODUCTION: -

Employees are the arms and leg of the company. For starting any

business land, labor, capital and man power are the very important but

the Employees are the basic requirement for the firm because without

the man power any work cannot be done. The man is social animal so

we can not include it in the assets then also some organization show

manpower in their balance-sheet. Nowadays the entire process is

automatic, then also the man power is also important but the required

knowledge is very important to maintain machinery. We can say that the

personnel department is the heart of the any organization. It is broadlysaid in the world of personnel management that MANAGEMENT OF A

MAN IS CHELLENGING JOB.

In common parlance, human recourse means the people, but the

different management experts have defined human resources

differently. MICHAEL J. JUCIUS has defined as a whole consisting of inter

related, inter dependent and interacting psychological, sociological and ethical

components.

The management of human resource is viewed as a system in which

participants seek to attain both individual and group goals.

In the Sarvottam Milk Dairy there is a good and remarkable

personnel management. The main objective of Human Resource

Management is to make good relationship between the organization

and manpower (employees, staff, etc.)

CHART OF ORGANIZATION


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RECRUITMENT AND SELECTION: -


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All the organization whether it is small scale, medium scale or

large scale all the firms needs to recruit and selection. Recruitment and

selection engaged with the same factors which are as under .

The size of organization.

Employment condition of organization.

Working condition in the company.

Salary condition of organization.

RECRUITMENT

Recruitment is nothing but the process of finding and getting

capable candidates and placing them at the right time, at the right place,

right job. Recruitment is the basic and primary for the personal

department.

EDWIN B.FLIPPOhas defined recruitment as A process of searching for

prospective employees and stimulating and encouraging them to apply for jobs in an

organizationAt the Sarvottam Milk Dairy, they recruit the person by giving

advertisement in newspaper like GUJARAT NEWS PAPER, SANDESH

NEWS PAPER etc along with the required qualification.

SELECTION

The selection means to select the person according to the

required job by the right person at the right place or right job. The main

objective of the selection process is that whether an application are well

qualified for a specific job and to choose applicant, who is most likely to

perform well in that job.

TRAINING AND MANAGEMENT

DEVELOPMENT


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In every firm there should be trained employees so they can do

their work effectively without any fault in the product. Every organization

has to train new employee so that they become well familiar with the

work training. Organization can increase the work knowledge skill

attitude and experience of the employee. And worker becomes

confident by the training so they do their work neat and clean. Training

and development are two different concept of the management.

Training refers to a short term process utilizing a systematic way.

Training teaches the employees to how to do work. While development

is a long term procedure utilizing a systematic and organized process

by which managerial personnel learn conceptual and theoretical

knowledge for general purpose.

THERE ARE VARIOUS BENEFITS OF TRAINING AS UNDER

-To increase the productivity

-To improve quality

-To help the company in fulfilling its future personnel needs.

-To improve organizations climate

-To improve health and safety

-Personnel growth

In the Sarvottam Milk Dairy, they use lecture method training. They

send their worker to PRODUCTION & LABORATORY, DAIRY OF

SCIENCE, at ANAND.

JOB DESCRIPTION


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Job description is prepared on the basis of the data collected to job

analysis. Job description is a functional description of contain what job

entails. It is a description of,

I. The duties and activities to be performed in a job.

II. The relation of the job.

III. The equipment, tools, and machines involved.

IV. The nature of the supervisor.

V. Safety and hazard of at job and so on.

In the Sarvottam Milk Dairy Job description id not adopted in

whole but to some extent.

PERFORMANCE APPRAISAL


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Performance appraisal or a merit ranking is one of the oldest and

universal practices to measure the performance of an employee. It

simply refers to all this procedures which are used in organization,

related to the performance of an employee and know his contribution in

organizational objective.

Modern management system is using performance appraisal as

the base for deciding the policies like compensation, bonus, promotion,

etc. Mostly performance appraisal deals with employee merits like

initiative, decision making, personality, productivity etc are measured in

the organization. Performance appraisal is mainly used for the deciding

the salary of an employee and whether an employee is beneficial for the

organization or not. This all can be decided on the basis of performance

appraisal.

In Sarvottam Milk Dairy prepaid a register for a purpose of

performance appraisal. In it they record all employees performance

during a month.

CASH BUDGETING:


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Cash is the most liquid assets that business owners have. It includes money and

such instrument as cheque, money order or bank draft which banks normally accept

for deposits on immediately credit to the deposits account.

Cash is sole assets at the commencement and the termination of business. Planning

for cash requirement is essential managerial function any business.

The dairy prepares cash budgeting to know the amount of liquid cash and other

liquidity related to this. They prepare a summarized statement on cash budgeting

and also keep an eye on their cash and other transaction related to it.

They always have some amount in liquid form so the uncertain expenses will be

paid. And also have liquid cash in bank account as they can use it at any time. They

put their cash in many branches of the same bank i.e. Bhavnagar district co-

operative bank. They put their cash in Bhavnagar city branch, Sihor branch. Talaja

branch etc.


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- Every future planning and routine barriers

are consulting in management representative meeting. There

are prepare one note of taken decision in this meeting. this

report are submitted to every HOD.

- The labour quantity maintained by communicating with

labour coordinator and labour contractor. Every labour are guided by selected

departmental supervisor.


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Every departmental head communicate with other

departmental head to getting solutions of the problems.

EG:- if there is problem of linkage in marketing, marketing manager gives

report to production manager.


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BIBLOGRAPHY

Name of the

Author

PUBLISHER EDITION Title of the

Book

Philip Kotler and Kevin

Keller

Dorling Kindersley(India)

Pvt. Ltd.

12th Marketing

Management

Dr. Hitesh Shukla B.S. Shah Prakashan4th

Financial


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and T.J.RANA Management

K Aswathappa Tata McGraw HillPublishing Company

Limited

4th Human ResourceManagement

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